Staying in to watch the football at home?
The Brits don’t really need a reason to visit the On Trade, but the Euro’s will provide a strong pull for even the lightest of drinkers to get together and experience that great pub atmosphere.
However, for those that are looking to support from home, multipacks of cider are proving to be great value for those special occasions. Consumers are finding two of Westons multipacks especially appealing… the Stowford Press 10 x 440ml can pack has grown 34.4% in the past year, against a category that’s growing 4.4%.
In a similar position, in crafted cider, is the Henry Westons 500ml x 6 pack, which is growing at an impressive 41.6% year on year, and is now a top 25 cider sku. Read more about the category and the trends for the year ahead in the latest Westons Cider report today: https://lnkd.in/eE3G_zX7
Source: Circana Infoscan 52 w/e 20th April 2024
Founder/CEO at Bite Brands, LLC
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