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1mo

Claudia Macdonald of Mango Communications, Alan McDonald of EMA, and Fred Russo of Botica Butler Raudon Partners joined Heather on our last CRUNCH podcast of the year. This episode, "Navigating the Minefield: Managing Corporate Reputation in a Distrustful Era," is great for directors, executives, and PR leaders to understand the expanded lens we must consider when making business decisions in today's environment. Reputational risks are bigger than ever before. Listen on your favourite podcast app, or on Apple Podcasts here 👉 https://bit.ly/3Ze0dDm

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Transcript

Well, I think most boards and certainly the management teams now do have that lens of where's the fish hook in this? Even if you think you are doing the right thing, and often you are, but there are people that just take offence so easily and so readily even at things that are untrue or if you try and say to them actually that's not right, that doesn't matter anymore. One grumpy anonymous person on X or tick tock or whatever is a news story these days.

Claudia Macdonald

Executive Director, Mango Communications Aotearoa

1mo

Thanks for the invitation-was a fun and informative discussion

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Fred Russo

Using behavioral science to help organizations communicate complicated and technical material to their audiences. Supporting those with tech, corporate, financial, health and issues communications needs.

1mo

It was an absolute delight seeing everyone and participating. Thanks for having me on Heather!

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