WE program’s Post

Today's audiences want to feel seen and understood. And if we want to help them take action towards a more sustainable future, whether that's by changing a purchasing decision, voting, or signing a petition, we need to use our communications to demonstrate that understanding. We're past the stage of awareness: logic and facts will do little to persuade. Emotional resonance, on the other hand, is highly persuasive. Here's how to change hearts, minds and behaviours by building human connections: https://lnkd.in/gSszqE4M

CSR reports have established themselves as the cornerstone of corporate #transparency. But what if we could take it a step further? 🚀 In today’s fast-paced world, real-time updates and ongoing conversations can enhance trust and deepen #engagement. Discover how also your company can evolve its #CSR strategy to complement traditional reports with dynamic, interactive #communication. 🌱📈 Read more about this exciting shift 👇 #Sustainability #Innovation #LivingDialogue #CorporateResponsibility

While digital is smart and lets me share this with you, to me print is king! In the early days of my journalism career, I kept clippings of my articles. This is for the scrapbook of Fleming Voetmann. In this Berlingske article, he explains how VELUX is working with sustainability. And this is fortunately a never-ending story! #sustainability

🌟 Exciting news! Our friends at Two Sides UK have just released a fantastic article that you definitely don't want to miss. 📖✨ Head over to their website to check it out and gain some valuable insights into the topic they've covered. In the article, they offer insight into which communication format is 'better': Print or Digital? - https://lnkd.in/eGikCwcC Trust us, it's definitely worth the read! #TwoSides #MustRead #ArticleAlert #Sustainability 📚🔍👀

More is less. Simple is better. I came across this from a website while researching a new trash collection company. Nobody should be afraid to use plain language when articulating their value proposition. The translation from what I gathered from the rest of the site (the critic I me wanted to dig deeper.): “Communication is key. We promise to keep you updated about schedule updates and let you know if something changes. We’re environmentally conscious, so working with us helps the planet.” #Marketing #Messaging #Positioning.

In the #sustainability movement, I often see professionals recycle the same logic and communication style as their non-sustainability peers. However, we won't create the worlds our hearts and souls truly desire by blindly copying the how-to of traditional communications. Is agitating pain the only way to get your message across? What if by framing the world in terms of problem-solution risks leaving out out something essential and profoundly human out of the picture? Regenerative communicators work to manifest potential and create the conditions for human beings - not just consumers or users, to tap deeper into their essence and connect more fully with their places and communities. Regenerative communicators communicate through beauty, truth, and focus on enlivenment. They develop people's thinking to make wise decisions and activate their agency to become stewards of Earth. We don't have all the answers yet, which is precisely why Emilie, Jean-Philippe and I co-founded re:storied - to co-create #communication pathways in service of life. Your cup of tea? 🍵 Last chance to join us tomorrow for our free workshop! Sign up here: https://lnkd.in/d6iA39kh #regenerativebusiness #regenerativecommunications

Everything starts with a design. With today’s creative professionals becoming increasingly aware of the substantial ecological impact of the marketing sector, HH Global’s Conscious Creative program advocates for a design process that minimizes environmental impact, from ideation through execution. Find out more about our Conscious Creative program: https://bit.ly/3UAx82F

Both talent and customers prefer companies that drive social good. Here's how to communicate your commitments in ways that resonate with both groups. https://lnkd.in/etHn4_9g Written by Martha Marchesi of JK Design

Learn why more companies are choosing #LED for it’s positive ROI & #Sustainability Have a question? We’ll answer it.

🌍 Bringing your sustainable business to the U.S.? Wallet Max, under Bhuva Shakti’s leadership, is all about helping eco-conscious companies succeed. Building a sustainable business isn’t just about products—it’s also about creating a greener workplace that resonates with your team and customers. Here are some key tips to integrate sustainability at work and build brand appeal in the U.S. market: 🌱 Encourage personal sustainability – From reusable bottles to digital docs, personal habits matter. Lead by example and foster a green culture your team can rally behind! 🖊️ Use eco-friendly supplies – Opt for recycled office supplies and energy-efficient devices. A simple message to your office admin can spark positive change! 🌞 Reduce energy use – Conserve energy with efficient lighting, smart thermostats, and, if possible, remote work days to cut commuting emissions. ♻️ Advocate for green initiatives – Start or join a “green team” to push for impactful changes like recycling programs or renewable energy options. 📲 Share your sustainability journey – Keep the conversation going by sharing your eco-friendly initiatives on social media. Inspire others to follow your lead and engage with the broader green business community. For more insights on fostering an eco-friendly workplace, check out our blog post here 👉 https://lnkd.in/ePc66_Kk 👈 Need guidance on building a sustainable workplace that aligns with U.S. market expectations? Reach out to Bhuva Shakti on LinkedIn—she’s here to help you make your business a force for good. Let’s work together to create a greener future! 😊 And don't forget to join the Wallet Max Hub at hub.getwalletmax.com to connect with like-minded businesses. 🌿 #sustainability #greenworkplace #ecoinnovation #ecofriendly #esg