Walgreens’ Post

Everyone knows McDonald's and Coke, right? Apparently not. So what do these people who are unaware of these iconic brands look like? Dive into our latest blog to find out! https://lnkd.in/eCKM-e5h #mrx #blog #insights #thesamplelandscape

Think back to your last grocery trip... While I'm sure you had a strict list, you probably picked up a couple of impulse buy items right? I bet most of them were based on flavor, right? Strategizing flavor for brands is now table stakes. Check out this great article with our very own Jim Griffin

What this refresh conveys more than anything is that JELL-O doesn't need to convey... Well, anything. You know their product. You know everything you need to know about their product. All you need to know to buy it, is which product on the shelf is theirs. That's brand in action. That's decades of work distilled into the increasingly simple and expert branding you see across markets: Coke, Apple, Lyft, Netflix, Aldi, Google, McDonald's, etc. "You know us. So you know you wants us. There's nothing more we need to say." It's a beautiful place for a brand to be, and while many companies may not be here yet, there still much to learn from it. Most importantly, the value of defining and investing in your brand early, often, and with staunchly dedicated consistency. Brand is everything. So much so that eventually your brand should be the only thing you need to tell your customers at all.

Imagine this: a quirky little brand called Must B Nutty making almond flour tortillas in simple plastic bags. Fast forward to today, and that same brand, after a pivot, is Siete Family Foods, now selling for $1.2 billion to PepsiCo. How? Authenticity. The Garza family leaned into their Mexican-American heritage, rebranded, and let the brand tell the story instead of just the product. Bold patterns, a name that meant something personal (seven family members!), and suddenly, they weren’t just selling tortillas—they were selling family. Being a Latina who comes from a big family, this hits my heart. The moral? You’ve got to keep asking: What makes me different? Because that answer isn’t static. The real branding magic lies in knowing when to evolve, when to rebrand, and when to double down on the heart of your story. In Siete’s case, it turns out “Juntos es mejor” — “Together is better” — isn’t just a catchy slogan. It’s a $1.2 billion strategy. Bravo to the team that worked on this. And bravo to the family for trusting them with their dream! Are you looking to brand or rebrand? Feel free to reach out. #babybirdcommunications #marketing #branding #rebrand #marketingstrategy #positioning #brandactivations

Knowing your market is crucial, even when you're a household name. 🌟 In the 1980s, Colgate decided to expand beyond toothpaste and introduced a line of frozen dinners. But they quickly realized that their brand didn't quite translate to the dinner table. 🍽️😬 Swipe to see how Colgate's leap into the freezer section taught them a memorable lesson about brand identity and sticking to what you know best! #Branding #MarketingFail #BrandStrategy #Colgate #BusinessLessons

Raise your glasses for National Have a Coke Day! Today isn't just about the crisp, refreshing taste of an iconic beverage—it's a celebration of Coca-Cola, a true titan of branding. As one of America's most recognizable brands, Coca-Cola has shown how consistent messaging, a distinctive logo, and a commitment to emotional marketing can create an everlasting bond with consumers worldwide. The Coca-Cola journey has been about a brand that's built on moments of happiness and unity. This strategy has not only captured hearts but has also become a blueprint for success in the business world. Today, let's appreciate the strategic genius behind the bubbles—proof that powerful branding transcends generations and borders. #NationalHaveACokeDay #BrandingExcellence #CocaColaLegacy #Branding #Marketing #BrandMarketing #DigitalMarketing

Do brand mashups really deliver for the customer? There are many examples of #brand collaborating and bringing out ranges of products. #swatch are famous for it, as are #supreme. We recently made a video about how Crocs and KFC collaborated: https://lnkd.in/eQGjhtpr Today, Kraft Heinz and kate spade new york have released a range of #apperal and #designerbags, made by #katespade, based on #tomatoketchup. It is once again a great example of what can be achieved if brands just try, something unique, unusual and unexpected. What do you think? #Kitsch and awesome, or tacky and terrible?

I helped launch over 15 beverage brands from scratch while at Anheuser-Busch. Here are 15 of my biggest learnings: 1. Having a good product is tablestakes.  2. Trial is MOST important for an early brand.  3. Know what your product looks like on a shelf. 4. You don't really know until you talk to people. 5. Working with a celebrity drives trial, not retention. 6. People need a reason to pick up your product at shelf. 7. Creating a category is very difficult for bigger companies. 8. Your brand name doesn't really matter. Your marketing does. 9. No one notices design tweaks at the beginning. 10. Don't launch a non-differentiated product. 11. Lean into your competitive advantages. 12. Your packaging can and will evolve. 13. Things will go wrong. Embrace it. 14. Make really good sales collateral. 10. Change what's not working... fast. Have you ever launched a CPG product? What would you add? #brandmarketing #marketing #brandlaunch

I am thrilled to be speaking at Quirk's Media NYC Conference this week. In the work we’ve accomplished together, Nestlé and Nailbiter are breaking down silos of research between shoppers and consumers. The case studies we’re sharing show how great research allows our cross functional teams to have a more end-to-end mindset when thinking about innovation, merchandising, retailer relationships, and most importantly, the humans at the core of it all. #consumerinsights #shopperinsights #consumerbehavior #marketresearch #quirksny

Many worry that having the same idea might stop them from creating. But here's the truth: Everyone can have the same idea, but your unique context, imagination, and worldview will turn your concept into something vastly different. Take Heinz’s #DrawKetchup Campaign and Coca-Cola’s #ThanksforCokeCreating Campaign. Both showcase how brands build on pre-exposed concepts and tap into #ThePowerofOneMind. #Heinz is ketchup, and #CocaCola is happiness. The visuals might differ, but the message resonates deeply within us all. When brands embrace their history and deeply rooted relationships with consumers, they harness the strength of The Power of One Mind to amplify brand authority and loyalty. Curious about how this works in real life? Discover the science and real-life experiences that shaped these campaigns in VIEWS#2: Same Idea. Made in 2 Worlds Simultaneously A 5-minute read: https://lnkd.in/gHQ9zhzG #BrandBuilding #PowerOfOneMind #ConsumerPsychology #CreativeStrategy #UniversalInsights #MarketingGrowth #AdvertisingGenius #CustomerLoyalty