Luke Orphanides’ Post

What's more delicious than an Oreo? Could it be a bigger Oreo? Or maybe trading out cream filling for ice cream filling? 🤔 Understanding your brand and its market positioning is key for success, but incremental growth through line extensions requires an understanding of consumer preferences, behaviors, and trends to ensure new products create trial with the target audience. 🔨 Oreo nails this by delivering exactly what their consumers want—more enjoyment. This Costco strategy showcases the power of effective line extensions and takes their existing purchase drivers to the next level. 📈 This example highlights the importance of brand and market insights in crafting innovations that have a meaningful impact on brand performance. 🫵🏻 Working on your next innovation or renovation? Our data-driven approach to guarantees low-risk, high-reward outcomes, ensuring your brand connects with consumers and stands out in the market. 👉🏻 https://lnkd.in/eX4NtfJF 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj 🔔 Want more tips here on LinkedIn? Hit the bell at the top of our company page 🔔 #BrandManagement #BrandStrategy #ConsumerEngagement #Oreo #SmashBrand #ProductPackaging

We champion innovative thinking that transcends conventional boundaries. Our approach emphasizes understanding the consumer's perspective while remaining mindful of brand budgets—a significant challenge that we have successfully addressed. Our focus is on transforming non-GLA spaces within retail environments into valuable opportunities. We aim to enhance consumer experiences without adding clutter to busy retail areas. Gone are the days of shoppers navigating cramped spaces. Instead, our Q & Shop is strategically located in areas where consumers can comfortably spend time, allowing them to make informed decisions about the brands displayed, all within easy reach and not in the way. The Q & Shop has consistently demonstrated its effectiveness in boosting sales for numerous brands. We are proud to introduce yet another innovative, non-intrusive selling solution in Dis-Chem Pharmacies fostering satisfaction among shoppers and brands alike. This creates a win-win situation in ideal shopping environments. #dischem #instoremedia #longstandingpartnership #innovation #mediapartner #instorestrategy #marketleaders #brandsofdischem #media #blt #qandshop

🚀 So Good So You Boosts Brand Velocity by 20% & Expands Distribution with Wiser 🚀 Scaling fast can be challenging. So Good So You, known for their wellness shots, partnered with Wiser to tackle these key challenges: 🔍 Gained real-time insights into 500+ retail locations, including Walmart and Whole Foods 📈 Increased product velocity by 20% and drove 25% more brand awareness through targeted campaigns 📊 Used consumer feedback to secure 10 new SKUs in major retailers Want to know how they did it? Check out the full case study for all the details! 👉 https://lnkd.in/gyUabuN7 #CPG #RetailGrowth #WiserSolutions #CaseStudy

Getting shoppers into your category can be hard. Brand link-ups can be a great way to drive new shoppers to your category. This past year, some standout collaborations have caught my eye: 🍟 Kettle Chips and Peroni 🌭 Heinz and Richmond Sausages 🥗 M&S and Zoe Which other great brand link-ups have you seen this year? Let’s discuss your favourites in the comments! 👇 #CategoryManagement #BrandCollaborations

Think back to your last grocery trip... While I'm sure you had a strict list, you probably picked up a couple of impulse buy items right? I bet most of them were based on flavor, right? Strategizing flavor for brands is now table stakes. Check out this great article with our very own Jim Griffin

Unbound Snacks soared to new heights with a bold rebrand—but it wasn't just a facelift. It was a full-throttle shift into a brand that demands attention on every shelf. Rebranding isn't just about a new logo or packaging; it's about realigning your brand to connect with your audience’s desires and staying ahead of market trends. We took Unbound Snacks beyond aesthetics—crafting a powerful narrative and visual identity that resonates with both taste-conscious consumers and retail buyers. Is your brand stuck in neutral? It’s time to unleash its potential. With Retail Voodoo's strategic approach, we don’t just give you a new look—we elevate your entire food and brand brand presence, boosting relevance and market impact. Ready to see your food and beverage brand break through the noise? Partner with Retail Voodoo to unlock your brand’s next-level growth. Let’s make your brand unforgettable. See more about this rebrand here: https://lnkd.in/d6bqj3hZ #FoodAndBeverage #BrandStrategy #Rebranding #RetailVoodoo #Snacking #CascadiaCreativeAwardWinner #Silver

We get asked often: how do CPG brands get on shelves of national retailers? Think Costco, Target, etc. Have you heard of Heckova!? John Pawlowski, their Vice President of Marketing, recently revealed the firm's robust strategy, breaking new records in the competitive retail market. Learning from the best is an optimal way to progress. What is the key factor in their success? They've perfected the skill of pinpointing untapped markets and leveraging data to refine their brand. This approach forms their primary recipe for success. Additionally, they've strategically selected their retail partners, including Costco and Target, through extensive research. Success in this industry doesn't come from ubiquity; it comes from intelligent placement. Success invariably leaves traces. Following the proven path of companies like Heckova! could be your first step towards establishing your foothold in the retail market. Are you ready to take on this challenge? In the meantime, you can learn more about their approach: https://lnkd.in/ebnDcwdF?

The next brand (#3) in my +850 Consumer Brands Series countdown is @Pampers, where I first learnt category management and how to create 'stock pressure' in store, to combat arch-competitor Huggies. All valuable foundations for my technical expertise and capability coaching in Trade Marketing, Shopper Marketing, and Brand Management. #850ConsumerBrands #CountdownSeries #MichaelHCowan #ConsumerBrands #SuperFounderGlobalNetworkHead *** For context: Just over 33 years ago, I started my journey to become a global strategic advisor to Consumer Brands. I've calculated that during that time, I've had the privilege to work with and influence over 850 consumer brands (and sub-brands)! ...I'm often asked if I can name all of those brands! 🧐 ...So, out of curiosity, I thought it might be a fun thread to reveal these brands, either individually or in groups over the course of the next fews weeks, counting down (or is it up?) until I reach #850 and beyond (I'm still working with new brands every day)!

What if your local store didn’t have every recognizable brand inside? What if retailers offered products that were made by real innovators, not committees? In retail, the customer should always be #1. When we were founded in 2018, we had a huge learning curve. We knew we had a truly transformative product, DIGESTLIVE™, and couldn’t wait to get it on the shelves of markets and pharmacies everywhere. But to our surprise, most store buyers weren’t prioritizing the customer. Instead, they were prioritizing the relationships they’d already established with big corporate reps. How do we compete with companies like P&G and Bayer? Retail stores need to re-examine how they allocate shelf space. This isn’t about giving an opportunity to the ‘little guy.’ If independent brands don’t perform or supply quality products, there shouldn’t be a place for them. If the goal of a retailer is to serve their customers in the best way possible, the answer isn’t going to be only to sell recognizable brands. The world is filled with innovators creating extraordinary products that work better than their big brand counterparts. When retailers embrace this, they help drive progress and give customers access to products that can truly improve their lives. Let’s work together to make retail a place where innovation thrives and the best products, big or small, get the spotlight they deserve. #Innovation #DigestLive #Organza #WomensHealth #ForWomenByWomen #DigestiveHealth #GutWellness #GIHealth #HolisticHealth #Herbal #Natural #Organic #Constipation