Walgreens’ Post

I’m covering the #Morrisons Christmas saver issues today and tomorrow for broadcast channels, and the story highlights a much broader challenge facing retailers this festive season. For consumers, missed discounts or delayed deliveries are more than just minor inconveniences—they erode trust in brands at a time when every penny counts. Shoppers rely on these offers to help manage tight budgets, and when promises aren’t delivered, it impacts loyalty long-term. Key insights I’m sharing include: • Why consistency matters. A breakdown in trust has ripple effects, leading customers to look elsewhere in a competitive market. • Retail resilience is critical. Retailers must prepare for peak-season demand and ensure their systems can cope, particularly during high-pressure times like Christmas. • How to support consumers effectively. Proactive, transparent resolutions are not just a fix—they’re a chance to regain customer confidence. This isn’t just about Morrisons—Ocado and others have faced similar challenges, showing how vital reliability is for brand reputation. I’ll be exploring how retailers can learn from these missteps to deliver better experiences in the future. For consumers, my advice remains clear: document your interactions, know your rights, and hold businesses accountable—but do so calmly and constructively. The Customer Whisperer TV Insight with Passion Consultancy Sara Cameron Speakers Corner #RetailInsights #ConsumerExperience #BrandReputation #RetailEvolution #CustomerAdvocacy #TheCustomerWhisperer

I hope everyone had a happy Fourth of July! I'm sure many will still be celebrating through the weekend, with plenty of food and fun to go around. Before the holiday, I asked RetailWire's BrainTrust members what they believe specifically drives consumer behavior on this hot holiday. Check out their thoughts and some additional insights from the National Retail Federation and Numerator. Read the full article here: https://lnkd.in/eEDQMuHd #consumerbehavior #fourthofjuly #retailtrends

I've just bought my first mince pies of the season (I won't apologise!) and with Sainsbury's, Aldi UK, Asda, Waitrose & Partners, Lidl GB & Marks and Spencer releasing their Christmas ads, there's anticipation in the air. Everyone wants to be the favourite. Why does that really matter? Well your customers matter that's why. You want to be at the forefront of their mind and keeping some sort of loyalty. It goes without saying it's important beyond Christmas (I'm just starting to feel festive, sorry!) and here's why: 🔹 Stay ahead of trends (and your competition): Trends can chance really quickly and so can opinion. Tracking this means you can stay proactive and adapt your strategies based on what your audience are thinking at the time. 🔹 Make data-driven decisions: If you understand customer needs, preferences, and concerns it leads informed decision to make sure you're the go-to choice! 🔹 Protect & grow reputation: Listening to what you're customers are saying allows you to address issues quickly, manage reputation, and grow customer trust. Understanding how your customers react to what you're doing means you can adjust and ultimately increase popularity, trust and effectiveness. Ready to put it into action? Get in touch and I'll share the BrandFLOW secrets at Flume! #brand #brandtracking #marketresearch #customer #agency #fmcg #smallbusiness #christmas #christmasads

I'm officially on Christmas Countdown Mode! ❄️ 🎄 One thing I love about Christmas time is all the Supermarket's Christmas advertisements around this time of year. And there have been some real crackers this year: 💚 Waitrose & Partners: This year's 'whodunit' Christmas campaign has been a massive success. It has a memorable story which has helped keep this Christmas ad at the top of our minds. It's lots of fun and interactive and gives Waitrose customers a chance to win a voucher when they enter their online poll inviting people to work out whodunit. A Pure Masterpiece 🧡 Sainsbury's: The BFG ad will forever be one of my favourites. The nostalgia of this Christmas campaign has helped it bring the magic to life. I love how it aligns with the fantastical themes of the BFG. 💙 Aldi UK: The Mission Impossible-themed ad from Aldi was genius. Whether that is a mission impossible theme or a Charlie and the Chocolate Factory theme, they always know how to tell a story that resonates with their audience. Aldi adverts are always the perfect mix of nostalgia, entertainment, and humour. 💛 Morrisons: I'm obsessed with the Christmas advert for Seafood and Party food. The one with the oven mitts. I love how playful it is with Dancing Oven Gloves but with the practical holiday assistance. I love a good Christmas Campaign! What's been your favourite this year? #ChristmasCampaign #ChristmasAdvertising #MarketingStrategy

Retail in American cities is becoming more nostalgic than contemporary. Think about it...in New York, you have endless zombie storefronts due to the after effects of the pandemic, inflation and the like. On Black Friday, consumers broke every record in the book buying products...not in-store, but online. So rather than focus on how to drive consumers into retail locations, thereby potentially increasing revenues through opportunistic in-store sales (impulse purchase, upsell, etc.), retailers are doing what they have always done...absurdly planned, poorly executed programs like this one from Walgreens. And they wonder why CVS Pharmacy is destroying their bottom line? CVS' APP has built in savings, coupons you can apply to your account for check out use, and builds up savings every single time you shop. Walgreens nickels and dimes their customers into oblivion. $15 after spending $75 is absurd and unapproachable for the majority of families right now. Walgreens needs to wake up. There is a reason why so many of their doors are closing...

The holiday season means your stores are bustling with both familiar faces and new visitors looking for the perfect gift. It might be the first—and only—time some shoppers step through your doors this year. But with the right approach, you can make it memorable enough that they’ll think of you again, year after year. Leveraging a Clienteling solution lets you connect with holiday shoppers as personally as you do with your regulars. By capturing their preferences and creating a unique experience, you ensure that every guest, whether they’re a frequent visitor or a once-a-year gift shopper, feels valued and understood. And after the season wraps up, Clienteling helps you keep in touch throughout the year so that, when next December rolls around, you’re top of mind for all their gifting needs. Building these connections today means creating loyal customers tomorrow. Learn more from COACH and Jenni Kayne in this webinar: https://loom.ly/Ilwii0Q

Christmas came early for Retailers! 🎄 You may have noticed that despite being months away from Christmas, stores are already brimming with holiday decorations and merchandise. It seems early, but there’s more to it than just spreading holiday cheer! Katherine Cullen, VP of Industry & Consumer Insights at NRF, highlights some major factors driving this early holiday prep: 1️⃣ A Tight Shopping Window: Thanksgiving falls later this year, squeezing the time for holiday shopping. Retailers are getting a head start to accommodate the shorter buying period 2️⃣ Election Impact: With the presidential election around the corner, retailers expect a shift in consumer focus. Campaign ads are driving up the cost of marketing, making it more crucial for brands to capture attention now before the political noise takes over Cullen notes that while shoppers may start browsing in October, the majority of buying happens in November. But with the election disrupting usual shopping habits, brands are spreading out their holiday campaigns more than ever before. 🎁 So, why not start checking off your gift list early this year? Retailers sure are! #retail #holidayseason #ecommerce #consumertrends #NRF Photo by freestocks on Unsplash

Once the holiday season winds down, retail momentum shifts to post-holiday sales, offering unique opportunities to engage deal-seeking shoppers, clear out excess stock, and set the stage for a strong start to the year. Imagine this: refreshed displays replace festive decorations, spotlighting irresistible promotions that give unsold holiday items a second life. But it’s not just about filling gaps on the shelves—it’s about leveraging insights from holiday sales to predict demand, optimize stock levels, and tailor promotions to customer preferences. This is more than just clearing unsold inventory; it’s about creating an experience that keeps shoppers coming back. Competent staffing, loyalty perks, and a seamless shopping journey can turn post-holiday traffic into long-term growth, ensuring your store is fully stocked and ready for the year ahead. ___ #dataanalysis #digitaltransformation #futureofretail #retailtechnology #salesoperations

As Thanksgiving approaches, some brands are stepping up to ease the burden of rising costs for families feeling the weight of inflation. Companies like Walmart, Aldi, and Target are offering affordable Thanksgiving meal options, showing empathy and commitment to their customers during challenging times. By meeting customers halfway, these brands aren’t just driving sales—they’re building loyalty through understanding and support, a strategy that will resonate long after the holiday season. How can more brands use empathy-driven strategies to support their customers and foster lasting loyalty? For more content like this follow Blake Morgan #CX #customerexperience #Thanksgiving #Walmart #Aldi #Target

Ever feel like holiday shoppers are one-and-done? Here’s how to change that. A lot of brands focus all their Q4 energy on getting new customers—and yes, those sales are huge. But what if you could turn those holiday shoppers into loyal customers who keep coming back? Building retention into your holiday strategy is where the real, lasting growth happens. Here’s how to turn seasonal buyers into loyal ones: 1️⃣ Loyalty Programs that Actually Work Give customers a reason to return with points, early access, or VIP discounts. These aren’t just perks; they’re what make customers want to stick around. 2️⃣ Personalized Messages that Connect Segment your list: First-time buyers, VIPs, and abandoned cart shoppers each deserve their own messaging. Personalized follow-ups remind customers why they chose you in the first place. 3️⃣ Bounce-Back Offers to Bring Them Back A unique discount code sent in January gives holiday shoppers a reason to return. Brands like Anthropologie use bounce-back offers to make sure that first sale isn’t the last. Check out our full breakdown on building a profitable retention strategy for the holidays and beyond. #digitalmarketing #digitaldawn #emailmarketing #blackfriday #holidaysales #marketing #customerretention