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As we prepare for 2025, one thing is clear: agility will define the success of sales and marketing strategies in the coming years. The days of rigid, one-size-fits-all planning are long gone. To stay ahead, we need strategies that don’t just react but anticipate change. This means building frameworks that allow teams to pivot seamlessly, using real-time insights to drive decisions and adjust course when needed. This flexibility enables businesses to move with speed and precision, keeping customer needs at the forefront. For leaders, it’s a reminder that success is tied to our ability to create adaptable systems that drive results. Whether it's leveraging AI, focusing on data-driven insights, or refining personalized outreach, these frameworks position companies to grow with purpose and stay competitive in a fast-evolving landscape. The future of sales and marketing is one where dynamic strategies fuel both innovation and performance. #SalesStrategy #BusinessGrowth #Leadership #MarketingInnovation

Team Eleven Founder Nicholas Gill joined The Richmond Marketing Forum's event on the CMO role and customer focus recently. His summary of the key takeouts is linked below. In brief: ➡ The CMO sits at the intersection of customer, creativity and commercial 🧠 Being the customer champion requires deep understanding of the customer, their journey with you and the opportunities for growth. Creativity follows this understanding 🤔 The role of AI was heavily discussed- from efficiency to skepticism plus lots of debate around regulatory issues 👩🏫 A talk on coaching highlighted often-confused terms and what coaching actually entails ⛔ And wrapping up, the important message of setting boundaries and overachieving on the things that matter, not everything. Trust your team. For Nick's more detailed analysis, read on here: https://lnkd.in/gtWxCP4s Thank you to the Richmond team, and speakers Naomi Walkland, Rosie Hanley, Jessica Myers and Martin George for sharing your insights and experiences. #CMO #marketing #leadership #AI

CONTENT | 𝗧𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰🚀 As we navigate the uncertainties of 2024, marketing leaders face critical challenges. Economic pressures, budget cuts, AI disruption, and organizational uncertainty demand a shift in approach. This insightful article explores key strategies to thrive amid adversity: ✔️ Bridging the time gap between short and long-term results ✔️ Positioning marketing as the go-to source of customer insights ✔️ Developing a robust "Value Creation Zone" plan ✔️ Being the "Chief Mood Officer" for your team ✔️ Embracing the art of asking the right questions Read the full article to discover practical tips and insights for marketing leaders to navigate challenges and drive success - https://lnkd.in/emcT3v5f #MarketingLeadership #Strategy2024 #GrowthMarketing Thomas Barta, Rachel Letham (Montague-Ebbs)

CMOs bring a powerful edge to the boardroom—deep customer insight, digital savviness, and a sharp understanding of market dynamics. They help companies stay ahead of shifting expectations and competitive landscapes. #Growth #CMO #Leadership #CustomerFirst #Marketing

Customer Whisperers: What CMOs Know About Being Customer-Centric. https://buff.ly/4f0gbbf #marketing #contentstrategy #customerexperience #marketing #leadership

Marketing leadership rapidly changes, propelled by technology advancements and shifting consumer behavior. As the CMO role changes, professionals must adapt to stay ahead. With #AI's ascent in marketing, CMOs balance analytics and creativity for success in the digital realm. The CMO title itself undergoes transformation, with roles like Chief Growth Officer or Chief Optimization Officer emerging. Despite titles, data-savvy leadership remains vital, shaping the marketing landscape. Amid shifts, it's crucial to recognize core principles: consumer behavior, value to buyers, and technology. These foundational ideas endure. Ultimately, marketing leadership's future embraces change, technology, and innovation to meet evolving customer and business needs. #Innovation #Change #DigitalMarketing #Leaders

Attribution is an essential tool for marketers. But how confident are you when it comes to truly understanding attribution? It's a complex topic, but it's a critical part of measuring and communicating your impact to leadership. Which is why we created this guide that covers: - Multi-touch attribution models that allow marketers to tailor their strategies based on specific goals. - Relevant metrics besides cost-per-lead to help optimize campaign effectiveness. - The difference between single source and multi-touch attribution models. This is a great place to start for anyone who wants to dive deeper into the world of attribution. Check it out here: https://lnkd.in/ewUp4d9q

10 Templates for Growth & Marketing Leaders I’m hooking you up with the ultimate set of templates to level up your product-led toolkit and crush whatever 2025 throws your way 👉👇 https://lnkd.in/gqtf9BFA In this edition TheProductLed, I’ll be sharing 10 of my favorite templates for marketing, growth, and product leaders so you can: 🔑 Forecast pipeline with a bottom-up and top-down MQL & PQL forecast 🔑 Track your marketing spend like you are the CMO w/ Kevan Lee 🔑 Rev up your content personalization strategy w/ Influ2 🔑 Streamline your next campaign launch w/ Emily Kramer 🔑 Diagnose and troubleshoot growth problems quickly w/ Elena Verna 🔑 Share growth plans with leadership 🔑 Plan and run better growth experiments w/ Ben Williams 🔑 Analyze product flows for growth opportunities w/ Kate Syuma 🔑 Construct better PLG onboarding flows w/ Yaakov Carno 🔑 Nail your product vision Every template I've saved has come from a direct challenge or frustration I've faced. Each time I go through something difficult or encounter a failure, I try to do everything I can to avoid making the same failure happen a second time. Avoid the same challenges I faced by getting ahead of the problem. Enjoy! #growth #plg #marketing

It's the time of year when managers are reviewing whether or not they are getting value out of marketing. No matter where you are in the world, it's the same challenge that leaders face "Are we spending money where we should" or "Is their ROI on our marketing budget" and importantly, "Is our sales team getting MQL". Marketing is all about leadership. If you have a strong marketing leader, that knows that "failing" is not a bad thing, if you learn from it - then you have something to work with. But if you are getting FAKE reports, and your brand is going in the negatives, then now is the time to rethink marketing. This blog shows you how to do this. #marketing #marketingblog #marketingperformance #performancemarketing #AI https://lnkd.in/gGywiUWu

📢 📈 Are you looking to optimise your marketing budget without compromising on quality? Discover the power of Fractional CMOs!   Our latest blog explores how flexible CMO leaders provide cost-effective solutions while boosting your team's skills. They can take charge of rapid strategy implementation and focused day-to-day operations.  Don't let competition hold you back – harness the potential of fCMOs today!  #MarketingLeadership #VirtualCMO #FractionalCMO