Erin Kapczynski’s Post

Explore the future of marketing leadership. From AI's takeover to evolving roles, CMOs are gearing up for change. Will the title survive? Learn how you can stay ahead with CMSWire Contributor Rebecca Lombardo. https://bit.ly/494VNlh Alex Romanovich of GlobalEdgeMarkets #DigitalMarketing #AIMarketing

CONTENT | 𝗧𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿 𝗶𝗻 𝟮𝟬𝟮𝟰🚀 As we navigate the uncertainties of 2024, marketing leaders face critical challenges. Economic pressures, budget cuts, AI disruption, and organizational uncertainty demand a shift in approach. This insightful article explores key strategies to thrive amid adversity: ✔️ Bridging the time gap between short and long-term results ✔️ Positioning marketing as the go-to source of customer insights ✔️ Developing a robust "Value Creation Zone" plan ✔️ Being the "Chief Mood Officer" for your team ✔️ Embracing the art of asking the right questions Read the full article to discover practical tips and insights for marketing leaders to navigate challenges and drive success - https://lnkd.in/emcT3v5f #MarketingLeadership #Strategy2024 #GrowthMarketing Thomas Barta, Rachel Letham (Montague-Ebbs)

Marketing leadership always looks different depending on a company’s structure and culture, yet they are united by the common thread of staying ahead of the curve. However, the role is undergoing major changes as new technologies and marketing strategies reshape the industry. The rise of AI in particular is having sizable impact on marketing leadership as a whole, begging the question: What will the Chief Marketing Officer (CMO) role look like in five-to-ten years? Some have argued that the CMO role as we know it won't even existing in ten years, suggesting that the position might evolve into something both more analytical and more creative with time. #Marketing #LeadershipStrategy

In today's dynamic business environment, marketing leaders are tasked with driving growth amid increasing complexity. A McKinsey's recent article, highlights the necessity for a more connected and agile marketing approach. Beyond traditional roles, CMOs now oversee areas like generative AI, innovation, and e-commerce, reflecting the evolving scope of marketing leadership. Success hinges on a clear marketing strategy, performance-driven efficiency, adoption of tech-enabled marketing, and a fit-for-purpose operating model. While leaders recognize the importance of capabilities such as real-time data utilization and ecosystem development, many organizations have yet to fully mature in these areas. To achieve growth ambitions, companies must redefine their marketing operating models, fostering seamless collaboration and agility across functions. Embracing these strategies can position organizations to navigate complexities and drive sustainable growth. https://lnkd.in/d3k9dDJJ #MarketingTransformation #CMOLeadership #AgileMarketing #GrowthStrategy #DigitalTransformation

#FractionalCMO is a term that is quickly gaining traction in the marketing world. In fact, MARKETING-INTERACTIVE recently published news about a collective of CMOs coming together to launch Fractional, a new operator model with the goal of solving the marketing leadership gap in hypergrowth companies. Read more on it below and tell us what you think! https://lnkd.in/g9_db7bt

What do you think - fad or fabulous? When, where, and how do you see value in hiring a fractional CMO? Could this be the new normal in some arenas? Discuss!

The role of the CMO is at a crossroads - facing either radical reinvention or irrelevance. While some steady companies are dispersing marketing duties, others focused on revenue growth, brand elevation, and business transformation are doubling down on seasoned marketing leadership. For these organizations, a CMO who can skillfully manage the market and be a true strategic partner to the CEO is invaluable. Which path is your company taking with this pivotal role? This highlights the polarizing impact economic pressures are having on the CMO position, prompting companies to either deprioritize it entirely or elevate it to the highest strategic level. An insightful perspective worth reflecting on. #b2bmarketing #martech #b2btech #marketinganalytics Q Spark Group https://lnkd.in/eXqW_JpK

Insightful read on the evolving role of CMOs! A powerful takeaway✨marketing should serve as a true growth engine and strategic business influencer. 🗣️ 'In the end, CMOs, whether B2B or B2C, are responsible for driving demand and upholding the brand’s reputation'—demonstrating the strategic, creative, and financial acumen that drives growth and creates value. 'With the advent of artificial intelligence and the emergence of new technologies,' the CMO role is expanding, driven by leaders who are at the forefront of learning and integrating AI and new tech into the business. #Marketing #GrowthDriven #Leadership

🚀 CMOs: Transform Your Customer Journey with MANTL’s Analytics In 2025, CMOs must bridge strategy with execution, lead market differentiation, and prioritize customer journey investments. MANTL’s robust data & analytics make it possible to: 🔹 Align long-term goals with actionable insights. 🔹 Differentiate by understanding customer needs and anticipating trends. 🔹 Optimize every touchpoint with real-time data for improved journey completion and conversion rates. With MANTL, CMOs gain a 360° view of the customer journey, delivering transformative, data-backed experiences that drive immediate and long-term business value. 💡 Ready to lead the way? Let’s talk. #CMO #CustomerJourney #DataAnalytics #MarketingTransformation #MANTL

The modern CMO's dilemma: How do you drive transformative growth when only 14% of marketing leaders are considered highly effective at shaping their markets? While 84% of companies need significant identity transformation, marketing leaders are dealing with unprecedented organizational change. In fact, those facing high levels of change are twice as likely to experience burnout. But there's a silver lining: CMOs who excel at market shaping are 2.6 times more likely to exceed growth targets. The path forward? It's about mastering three critical priorities: - Bridging the strategy-operations gap through systematic alignment - Leading true market differentiation (beyond just brand strategy) - Making smart, data-driven customer journey investments