Would you rather be unable to see or have to wear eyeglasses that embarrass you? That's the question that opened the eyes of VisionSpring founder, Jordan Kassalow, when he was volunteering in Colombia in 1987. Dr. Kassalow met Noka, a woman from a rural community who took a full day to visit their eye care outreach camp. "By U.S. standards, Noka was legally blind," wrote Jordan in his book, 'Dare to Matter.' "After examining her eyes, however, I was able to find the one pair of used eyeglasses we had that were a 100 percent match for the prescription she needed." But three days later, Noka returned because her friends and family were mocking her and Jordan understood why — the glasses he had given her were 1950's cat-eye style with rhinestones and Coke-bottle lenses. Not something she would have chosen for herself. Jordan brought this insight to the founding of VisionSpring, "[It's] the difference between what it feels like to have to take whatever someone has to give, and having the power to choose for yourself." Since Day 1, we have offered style options for eyeglasses. We proactively seek feedback, and update our designs to match what people want. By providing choice, we respect people's dignity, confidence, and identity. And by supporting our partners in adopting stylish, affordable, glasses, we can ensure that everyone has the 'Dignity of Choice.' #DignityOfChoice #SocialEntrepreneurship
It's amazing to see the impact of providing choice and dignity through stylish, affordable glasses. 👓✨
Spot on by Dr Kassalow, driving a major societal movement like Clear Vision For All - requires "Dignity of Choice".
Inspiring— Dignity of choice-Dare to matter!
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CEO, VisionSpring — See Well. Do Well
3moDignity of Choice!