VaynerX’s Post

How many times have you attended an event or brand activation and speculated about how it came to be or what makes it so effective and immersive? I often find myself doing just that, speculating. Luckily Paradise and Stephen Hammond-Parker have provided us a peak behind the curtain to discover the secrets behind making brand partnerships successful at the highest level. So to be given the opportunity to learn exactly how these things happen beyond the classroom is incredible. As a recent branding graduate myself, these types of interviews provide unparalleled insights into how the content we are taught in university can translate into creating brand experiences in the real world. Watch the full interview here: https://lnkd.in/e9_k9xrh Interview Credit: Paradise and Stephen Hammond-Parker Did you attend Boomtown Festival? and if so, what brand partnerships did you find the most impressive or memorable? #branding #news #brands #brandstrategy #brandidentity #brandactivation #festivals #brandpartnerships #allaboutbranding

In today's fast-paced world, event success often hinges on how memorable and immersive the experience is. At Obright Events, we specialize in crafting unforgettable experiences that engage all senses and leave lasting impressions. From integrating digital touchpoints to enhancing physical spaces with unique interactive elements, we’re constantly exploring fresh ideas to captivate audiences and elevate brands. What’s your take on experiential marketing trends? Tell us about the innovations you’re incorporating into your events! 💡 #ExperientialMarketing #EventInnovation #ObrightEvents #EventPlanning #BrandExperience

Bold creativity can win your brand a coveted Lion at Cannes Lions International Festival of Creativity—and more importantly, it can drive your brand & business growth! Discover how to capture & keep your customer’s attention with creative experiential. Read new insights from this year’s State of Creativity: https://lnkd.in/erAh3ncw #CannesLions #CannesLions2024 #BrandStrategy #ExperientialMarketing #BrandMarketers

“Consumers crave experiences, and those moments become even more impactful when shared with others. Live events create a unique opportunity for your brand to make a lasting impression.” - Jennifer Koester, President and COO of Sphere Learn more in Chapter 4 of our PTTOW! Trends Report and see how experiential marketing is setting new standards for brand interaction. Ready to go Beyond Your Sphere? 🚀 https://lnkd.in/gQT9Jchx

What does the future hold for experiential activations and projects? 🚀 Despite their increasing complexity (and ubiquity), smart brands are figuring out ways to streamline the process and achieve better results. Ready to simplify your next big idea? Learn how to cut through the noise and create experiences that truly resonate. Dive deeper: https://lnkd.in/gJdASicU

I don't know but Kendrick makes me feel like I want to be from the West Coast 😁 The GNX album is a game-changer marketing wise and I see it creating opportunities for cross-industry collaboration. I really feel like this project opens the door for innovative partnerships- from strategic brand sponsorships to unique merchandise and immersive experiences. This was more than a release; it's a CULTURAL blueprint that allows businesses to connect authentically with audiences, and it takes Kendrick's creative expression and turns into a strategic opportunity that has the ability to drive deep cultural engagement...like really deep. The tactic restyles traditional marketing, inviting companies to be part of something bigger than a typical promotional campaign. It's a cultural movement. #fortheculture #brandpartnerships #strategicmarketing

Ever wondered how the film industry masters marketing? From Barbie's massive marketing blitz to using teasers, plot twists, and experiential events, learn how to make your brand unforgettable. Ready to roll out the red carpet for your next campaign? Get in touch with us at studio@hellomethod.co.uk #MarketingStrategy #BrandBuilding #ExperientialMarketing #CustomerEngagement #B2CMarketing

Introducing Colour of thought ⚫️ As thirst for experiences grows, we adapt, reflect and challenge the roles that brands can play, to ensure the experiences being put into the world make sense and hit right. Sitting at the intersection between communication and event production agencies, Colour of thought is a brand experience consultancy that joins the dots between brand and consumer delivering experiential strategy, concepts and design across a range of mediums and formats. For more information do check out the deck below... #brandexperience #creativeconsultancy

Experiential marketing matters. This photo was taken after installing our exhibit at the last ExhibitorLIVE show. Naturally I was tired… so why do I look SO excited? It’s simple: there’s something deeply rewarding about creating real, meaningful moments with people, even when the planning takes time and effort. We can accomplish so much digitally these days (and I’m grateful for it!) but when people walk into a carefully crafted space, engage in genuine conversations, and experience the brand in a memorable way, it leaves a lasting impact that’s hard to replicate. These experiences go beyond simply showcasing products; they build trust, deepen loyalty, and make people feel truly valued. And for me, that’s worth every bit of energy! #ExperientialMarketing #CustomerExperience #CreatingConnections

Powerful experiences. Purposeful connections. More than ever before, creating and attending experiences must be worth the investment for brands and audiences. To maximize value, Emota believes you need to craft powerful experiences that create purposeful connections with audiences – changing how they think, feel, and act in ways that have immediate and lasting benefits for your brand. Learn more about our brand-new global experiential agency, Emota, by clicking here: https://lnkd.in/ggu9Ryi2