TutoTOONS’ Post

The next generation are default creators, NOT just default consumers 🎨 More than 13 million individual designers created items on Roblox last year alone, meaning that the community drives a lot of the creativity we see on these platforms. When it comes to brands seeding UGC in-game it’s not only about creating something that resonates with the audience. Finding the right creators to introduce those items to the audience is incredibly important too. At SuperAwesome, we have a network of creators that our partners can use to make their launches a success 🚀 Discover more about how to reach and engage safely with Gen Alpha and Gen Z in-game here ⬇️ https://lnkd.in/eNQaDne4 #SuperAwesome #IABPlayFronts2024

𝐃𝐨𝐧’𝐭 𝐌𝐢𝐬𝐬 𝐎𝐮𝐭 𝐀𝐠𝐚𝐢𝐧: 𝐑𝐨𝐛𝐥𝐨𝐱 𝐢𝐬 𝐭𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝟐𝟎𝟐𝟒! 🚀 Hey there! Remember that sinking feeling back in 2018-2019? Watching everyone build empires on Instagram while you were left wondering, "How did I miss THIS?" 🤔 𝐋𝐞𝐭’𝐬 𝐍𝐨𝐭 𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐒𝐚𝐦𝐞 𝐌𝐢𝐬𝐭𝐚𝐤𝐞 𝐓𝐰𝐢𝐜𝐞. Roblox is where you need to be, and it's full of opportunities for brands that want to stay ahead. Here’s Why You Should Pay Attention to Roblox: 🔹 77M Daily Active Users – That’s more than the entire population of the UK! 🔹 2.5 Hours Daily Avg Playtime – Compare it to 55 minutes on TikTok 🔹 The fastest growing demograhic is 17-24 year olds Roblox isn’t just a game; it’s a vibrant social media channel where Gen Z and Gen Alpha are shaping the future. Your brand needs to be part of their world, creating experiences that truly resonate. 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭? Are you ready to jump into Roblox and make a difference, or are you going to stay stuck in 2019? Don’t get left behind again. DM me to create your first immersive Roblox experience and connect with this incredible audience before your competitors do.

🌟 Superawesome insights from last month! 🌟 Ever wondered how a virtual billboard could spark fandom? 🚀 I had the amazing opportunity to check out the world of Roblox at the SuperAwesome event about Unlocking Next-Gen Consumers and more! Take a look at the slides below to see all the highlights!!! A huge thank you to Generation Media for sending me there and to SuperAwesome and Julie Piskin for sharing such valuable insights! Let’s keep the conversation going about the future of fandom and youth engagement! 🎉 #Roblox #Superawesome #Fandom #Marketing #YouthEngagement #generationmedia #digitalmarketing #metaverse

Kids Obsessed with Roblox? As of December 3, 2024, Roblox Corporation (RBLX) has a market capitalisation of $34.229 billion: 🤯 As a busy parent navigating work (luckily I work in digital and tech so i'm exposed to these things), family, and your own goals, staying ahead of the digital curve is part of mastering life. Roblox, the wildly popular platform your kids love, is more than a game—it’s a microcosm of the digital world shaping their future. Here’s why you need to pay attention: 🎮 The Dark Side: Why Roblox is under fire for exploiting children. 🧠 The Strategic Insight: How this ties into your child’s future digital and social skills. 🛡️ The Communication Key: How to talk to your kids and set boundaries to keep them safe. Our role isn’t just to protect—it’s to teach and empower. Personal mastery starts at home, and guiding our kids through these digital landscapes is a key part of that journey. 🎥 Watch my 5-minute breakdown to master the conversation with your kids and take charge of their digital safety! (You can even watch it WITH them - I don't talk about Predators and Pedo's in the video - which BTW you also need to be aware of!) #PersonalMastery #DigitalParenting #StrategicThinking #CommunicationSkills #MomLife

Following on from my last post, as Roblox just shared its latest update... introducing even more updates to enhance safety and provide better tools for parents. Key highlights include: 🔗 Linked Parent-Child Accounts: Parents can now link their accounts to their child’s, giving them direct control over screen time, spending limits, and content access. 🙊 Enhanced Communication Restrictions: Users under 13 are no longer able to message outside of experiences, with parental permissions required for in-experience chats by 2025. 🤬 New Content Labeling System: A clearer system categorizes content into labels like "Minimal," "Moderate," and "Restricted," ensuring younger users only see what’s appropriate for their age. 👨👧 Improved Parental Tools: New updates make it easier for parents to manage settings and understand safety features, providing greater transparency and control. These updates continue to build on Roblox’s efforts to make the platform safer, more accessible, and more transparent for families. Full post by Matt Kaufman, Roblox Chief Safety Officer: https://lnkd.in/eyqkiYDu #OnlineSafety #FamilyGaming #RobloxDev

If your target audience doesn't exist on Roblox, make it yourself. That's what Dress to Impress did! The 17+ female demographic wasn't too populated on Roblox before DTI. It's a symptom of Roblox's early days, when few people knew about it. DTI was able to bring in this new audience through content that left the "Roblox sphere"- meaning content about the game reached non-Roblox audiences. This was through regular people making IRL videos of them acting out the game. As a result, Roblox will see massive growth in its MAU and CCU over the next 6 months, as a DIRECT RESULT of DTI literally creating a new audience on the platform. I'll be going way more in depth on this topic next week in my newsletter on how to build on Roblox, backed by my 13 years of experience on the platform. Join 350+ developers and brands here: https://xyz.beehiiv.com/

When kids find out Meta is promoting Family Centre to monitor their Instagram activity: "Wait, you mean nothing is hidden from... Mom and Dad?! 😱📱 #memes #funny #meta #familyactivity #instagrammemes #trendingmemes #algorithm #adsalgorithm #marketingagency #hicentrik #creativeagency #reeltrending #graphicdesign #client

⛪ Watching a traditional Roman Catholic Mass on Roblox? 😂 This is one of the most fun/interesting things I've seen in a while - and it has A LOT to teach us: I just had to share this today. This funny video kinda brought a couple of thoughts in my head. First, if you're not succeeding in Roblox, it's probably because you don't get it. The moment you can put a traditional Roman Catholic Mass on Roblox and it gets full of players.. It basically means you could do anything there. Not to mention they're monetizing this via TikTok at the same time! Second, this is not the first time I see something that is "weird" but in a fun way. And this translates to attention and impact. A while ago, I got in touch with the creator behind the "Roblox Cup", which is a league of many soccer matches happening in the game. The Roblox Cup is so successful in LATAM that some bars in Argentina play their games on the TVs. lol I'm not sure if the goal of the Roblox mass was to evangelize young players.. But if it was - this is a innovative as gets. Kudos to the catholic church I guess. 😂 Anyway, worth spending time diving into activations such as this one. You learn more than by playing branded games that are hype right now. What are your thoughts? ==== 🔔 Click the notification bell on my profile and follow #DailyEly to keep up with #Metaverse Marketing and related trends. 👾 DM me if you'd like to join our Metavertising Telegram group or our AR/VR/3D job opportunities Telegram group. #MetaverseMarketing #MetaverseNews #SpatialMarketing #SpatialComputing

🎮 Just wrapped up a fun UGC project with an online gaming app! They get it—connecting with their audience by using a creator from the same 40+ age group. It was a pleasure bringing their message to life in a relatable way. If you're a game app looking to reach women 40+, let’s chat! I’d love to help you connect authentically with this key demographic. Let's make your message resonate! Reach out, and let's work together. ugcstyledbybrenda@gmail.com #UGC #Gaming #ContentCreator #40Plus #ugcexample

Starting today, Roblox has introduced a major update: users under the age of 13 can no longer chat with others outside of experiences. And in early 2025, kids under 13 will need parental permission to chat even within experiences. As a parent of two young boys, one of whom just started playing Roblox with me this month, I know how exciting and creative this platform can be. But I also know how important it is to feel confident that they’re exploring a safe, age-appropriate space. These updates build on recent steps Roblox has taken to protect younger users, like: > Restricting access to “Social Hangouts” and “Free-form User Creation” for users under 13 starting this month. > Requiring all experiences to be rated by December 3 so that younger players only see content suitable for their age. > Setting stricter content standards for thumbnails, titles, and descriptions from 2025 onwards to ensure they meet “All Ages” or “9+” guidelines. As a parent, I’m reassured by these changes. As a developer, I’m inspired to think more carefully about the experiences I’m creating and how they can contribute to a safer platform for all players. Learn more here: https://lnkd.in/ei2vR5K9 If you’re a parent, brand manager or developer, what do you think of these updates? Let me know! #RobloxDev #OnlineSafety #GenAlpha