Trax Retail’s Post

My 26 year old brand manager self still really wants to make Circana’s Pacesetters. #1 brand in $250MM. I’ve made a few lists in my career; Progressive Grocer Editor's Picks, Bain & Company  Insurgent Brands, Fast Company's World Changing Ideas, New Hope Network's Nexty, but Pacesetters is the OG of CPG. 29 years running! Alas, I'm not sure it’s in the cards for me. I love partnering with independent founders who are patient and strategic and dream of a bigger impact than Year 1 revenue. For those of you who aren't familiar, it is a great report that shows what it  REALLY means to scale in CPG. Only 1 better for you brand made the top 10! I’ll drop the link in the comments below. #data #cpg #launch #launch #gotomarket #brands For those thinking this is just a #humblebrag,  here is a list of awards I have lost 🤣: 🐓 WATT Poultry Poultry  Chicken Marketer of the Year Fast Company Brands That Matter Inc. Magazine Every single award, 500, 5000. Forbes 30 Under 30.

Trade #mediarelations is sexy! Unpopular opinion? Maybe. But really, it works when you do it right. When you're a growing #naturalproductsindustry brand, it may make more sense to focus #PR efforts on trade engagement and other thought leadership programming that can drive buyer awareness and excitement rather than working to earn national consumer media that'll frustrate readers or viewers when they realize they can't find their products where they shop. Need an example? Our SchroderHaus team activated a trade-specific approach for GoodBelly Probiotics a couple years back as the brand launched its GoodBelly To Go™ Fast Melts, which took the powerful probiotics GoodBelly was known for in shots and juice quarts, and put them into a convenient, easily portable powder that also allowed for easier distribution DTC. The effort resulted in the brand being named a NEXTY finalist, 13 trade stories in outlets like NOSH, FoodNavigator-USA and Beverage Industry Magazine. And, most importantly, the GoodBelly team received positive feedback on the launch efforts from Whole Foods, who picked up the product! As you think about your preparations for the Summer Fancy Food Show in June or Informa Newtopia coming up in August, perhaps now is the time to consider a concerted trade push for your growing brand? See more on this GoodBelly case study at https://lnkd.in/gZWHtcPq. #trademedia #naturalproducts #pragency #mediaengagement #thoughtleadership

💡 Did you know that 1 negative review requires roughly 40 positive reviews to outweigh the damage caused by that bad feedback? Damaris Boisne, Insights Lead at Nestlé Purina PetCare Europe, led a powerful opening discussion on how to get insights from reviews — highlighting the increasing importance of ratings in consumer decision-making. #IIEXEU #IIEXEurope #MarketResearch #FutureofInsights

🦮 🐈 🦜 What are 3 major trends shaping the pet industry? Find out at our 45-minute virtual roundtable on Thursday, September 26th at noon EST. I’ll be joined by fellow category experts at LPK, Carina Sandoval and Kyle Schutte, to examine: → Emerging consumer behaviors driving growth in the pet sector → Product innovations leading the charge in this evolving market → How CPG brands can leverage strategic foresight to align with the modern pet owner, who increasingly views pets as integral to their personal identity This session will provide data-driven insights and practical strategies for brands looking to stay competitive in a dynamic landscape. 📆 RSVP here: https://okt.to/FBmrD0

Discover how Mars Petcare exceeded their incremental sales goals by 126% with PubMatic’s Activate. Dive into our case study to learn more about our innovative collaboration using data driven marketing within premium CTV inventory to drive strong business outcomes: https://lnkd.in/ejFAdngb

Big news that @Kellanova is combining with @Mars to shape the future of snacking. This transaction unites two iconic businesses with complementary categories, markets, and portfolios of differentiated and beloved brands, bringing more moments of everyday happiness to consumers globally. Learn more about this exciting combination at: futureofsnacking.com Review important and required disclosure related to this information here: https://lnkd.in/gKtsqgie

Looking forward to my talk at #BevNET 𝗟𝗶𝘃𝗲 on Dec 10. The description in the official conference agenda... 𝗧𝗵𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱 𝗕𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗕𝗿𝗮𝗻𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 How do brands accelerate from interesting to obsessive? In this session, Thurman shares insights from a unique database that maps consumer psychology, reveals what drives decisions across a range of beverage categories and brands, and offers founders & marketers both the ways to assess brand position in the minds of consumers and to drive sustained growth. See you there! BevNET.com, #foodandbeverage, #consumerinsights https://lnkd.in/gqQzMeFd

🚀 Embrace the Journey with S&S InnoVisors 🌟 "Success is a journey, not a destination. The effort is often more important than the result." In the dynamic and ever-evolving snacking industry, this quote resonates deeply with us at S&S InnoVisors. Every innovation, every new product development, and every consumer insight is a step on our journey to redefine snacking. 🏆 Innovation: We believe that the continuous effort to innovate and improve is what truly sets us apart. Our journey is marked by relentless pursuit of excellence and creativity, ensuring that every snack we help bring to market is better than the last. 🌍 Sustainability: The path to sustainable snacking is ongoing. Our commitment to eco-friendly practices and healthier options is a testament to our dedication to the journey of creating a better world, one bite at a time. 👫 Customer-Centric: Listening to our consumers and adapting to their needs is an integral part of our journey. Every feedback and every preference helps us shape a snacking experience that’s delightful and satisfying. At S&S InnoVisors, we know that the effort we put into every step of our journey defines our success. It’s not just about the end result, but about the value we create along the way. Together, let’s celebrate the journey of innovation and the endless possibilities it brings to the snacking industry. Learn how at www.ssinnovisors.com🍿✨ #Innovation #Sustainability #CustomerFirst #SnackingIndustry #SuccessJourney #SSInnoVisors

Today, we’re celebrating a sweet milestone. In 1965, Kellogg introduced Pop-Tarts to the world. This delightful pastry transformed breakfast forever. Kellogg didn’t just create a product; they also cultivated lasting memories. Think about how brands like Coca-Cola thrive on their legacy and emotional connections with consumers. In the world of branding and marketing, there's so much we can learn from this simple pastry revolution. The next time you enjoy a Pop-Tart, take a moment to reflect on its journey from concept to creation. What lessons can you apply in your endeavors? Let’s innovate with purpose and create experiences that truly resonate with our audiences! #poptarts #branding #marketing #consumers #business

Huge news! Here is the breakdown: Market Presence: Mars will gain a stronger foothold in the global snacking market, adding Kellanova’s popular brands like Pringles, @Cheez-It, Pop-Tarts, and Eggo to its portfolio. This will enhance Mars’ ability to serve more consumers worldwide. Product Innovation: The combination of Mars’ and Kellanova’s resources and expertise is expected to drive innovation in the snacking sector. Mars’ history of nurturing acquired brands suggests that Kellanova’s products could see new developments and improvements. Competitive Landscape: This acquisition will likely intensify competition in the #CPG sector, particularly in the snacking category. Mars’ expanded portfolio will challenge other major players to innovate and adapt. Consumer Impact: For consumers, this could mean more variety and potentially new product offerings. However, there might also be concerns about changes in product taste or quality, as well as potential price adjustments due to the consolidation of brands. Financial Implications: The deal represents a significant financial commitment for Mars, with the acquisition price reflecting a premium on Kellanova’s stock. This could impact Mars’ financial strategy and operations in the short term. Overall, the acquisition is poised to reshape the snacking industry, bringing together two iconic companies with complementary strengths and a shared vision for the future. Well done Steve Cahillane and Andrew Clarke #Kellanova #Mars #Acquisition #CPG #Snacking #FoodIndustry #BusinessNews #Innovation