Greenbook’s Post

💡 Did you know that 1 negative review requires roughly 40 positive reviews to outweigh the damage caused by that bad feedback? Damaris Boisne, Insights Lead at Nestlé Purina PetCare Europe, led a powerful opening discussion on how to get insights from reviews — highlighting the increasing importance of ratings in consumer decision-making. #IIEXEU #IIEXEurope #MarketResearch #FutureofInsights

Maud Hua-Bulteau

Consumer Insights / Innovation

6mo

Super insightful presentation, well done Damaris Boisne!

Gabriela Suárez

Analytics & Data Manager - Purina EMENA at Nestlé

6mo

Congrats Damaris Boisne !! Well done!

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