The Drum’s Post

🥃The shifting #trends in #alcohol #consumption are driving #brands to adopt fresh strategies to stay relevant and attract younger generations. ✨Themed bars, immersive mixology experiences, and cultural storytelling are some innovative approaches shaping the industry. From personalized cocktails to virtual distillery tours, alcohol marketing is evolving into a unique and interactive experience that builds authentic connections with consumers. We've explored this transformation in-depth in our latest article ➡️ https://lnkd.in/dnrmrzJm

Multi-sensory marketing is a technique that goes beyond the usual visuals to engage all five senses of the customer: sight, sound, smell, taste, and touch. It's about creating a more immersive and memorable brand experience. A good read on scent marketing in today's TOI. Hotels, restaurant chains, real estate companies are leveraging scent marketing very effectively. Which brands leveraging scent marketing effectively? #marketing #multisensory #scent

What elements of an event makes attendees more likely to have a positive experience? According to the Freeman Company Attendee Motivators report, here are the top 3 factors positively influencing event experiences: ✨ Immersive Experiences - 64% 📅 Customised Agenda Plans - 45% 🔧 Tech Making Events Easier - 44% Also noteworthy: 🌟 Immersive, Visually Appealing Atmosphere - 43% 🍽️ Quality Food & Beverage Offerings - 28% Do these responses surprise you or has this been the case for your own events? Check out the Freeman report for more insights and useful stats for organisers! #EventPlanning #ImmersiveExperiences #EventTech #Agenda #EventStrategy #Eventprofs #EventIndustry #Networking #EventSuccess

Is your catering business ready for the spotlight in the experiential marketing world? The fusion of culinary brilliance and immersive experiences is not just the future—it's today's revolution. In a landscape where consumers are craving more than just a meal—they're seeking an adventure, it's crucial for catering professionals to blend taste with storytelling. Imagine creating a menu that doesn't just cater to the palate but also tells a compelling story, evoking emotions and building lasting memories. This approach can transform an ordinary event into an extraordinary experience. So, how do we start? By understanding our audience deeply and crafting each dish to resonate with their desires and aspirations. It's time to take your catering services beyond the conventional boundaries and become architects of unforgettable moments. Let's discuss how we can elevate our offerings to not only meet but exceed the expectations of today's experience-hungry consumers.

🌟 Unlocking New Dimensions in the Alco Beverage Industry with Mixed Reality 🌟 The alcohol beverage industry is on the brink of a digital revolution, and mixed reality (MR) is leading the charge! 🎉 By blending the physical and digital worlds, MR offers unprecedented opportunities to boost consumer engagement and create immersive brand experiences. 🔹 Interactive Tastings: Imagine hosting virtual tastings where consumers can explore the nuances of different spirits from the comfort of their homes. 🥃 🔹 Virtual Events: MR can transform traditional events into captivating virtual experiences, allowing attendees to interact with brands in innovative ways. 🔹 Personalized Marketing: With MR, brands can offer personalized recommendations and experiences, making each consumer feel special and valued. 🔹 Gamification: Introducing gamified elements can make product launches and promotions more engaging and fun. 🔹 Cocktail Recipes: Share exclusive cocktail recipes that can be prepared at home, such as the classic Margarita, Mojito, or a refreshing Aperol Spritz. Encourage consumers to try their hand at mixology with step-by-step virtual tutorials. 🔹 Virtual Bartender Competition: Organize a virtual bartender competition where participants can showcase their skills and creativity. Offer prizes and recognition to the winners, & let the audience vote for their favorite creations. The possibilities are endless, and the future looks bright for those who embrace this technology. 🚀 Are you excited about the potential of mixed reality in the alcohol beverage industry? Share your thoughts below! #MixedReality #AlcoholBeverageIndustry #DigitalRevolution #Innovation #ConsumerEngagement #CocktailRecipes #VirtualBartenderCompetition

If you like cake, you’ll know Beatrix Bakes. We helped baking legend Natalie Paull realise her vision for a refreshed brand and immersive digital experience, creating a sweet partnership (yes, pun absolutely intended, just let us have this one please) and kickstarting the next era of Beatrix Bakes. Read the case study https://lnkd.in/gtDQxTuU 🍰 🍰 🍰 . . . #beatrixbakes @beatrixbakes #brandidentity #branddesign #userexperience #brandstrategy #digitalstrategy #baking #cake

Lucky Chan, a Japanese-inspired restaurant, redefined brand positioning with experiential marketing and quirky ideas. By introducing a memorable hashtag and a unique post-meal surprise—cookies with witty fortune strips—they turned dining into an engaging, shareable experience. This clever blend of creativity and customer connection not only boosted brand recall but also created a loyal, intrigued audience. At Koios Studios, we see this as a perfect example of how experiences can amplify a brand’s story and leave a lasting impact. We admired the Quirky Strategy lot!!! #BrandPositioning #ExperientialMarketing #CreativeMarketing #MarketingStrategy #Branding #CustomerExperience #BrandEngagement #MarketingInnovation #QuirkyMarketing #koiosstudios #koios_engineering

🚀 Unveiling Our Latest Work with Invesco QQQ at NYCWFF! 🍴💡 We’re thrilled to share a recent project that showcases the power of AI-driven experiences and interactive technology in action! Groove Jones partnered with Invesco QQQ to create an unforgettable activation at the prestigious New York City Wine & Food Festival. 🍳 The Experience: We designed and delivered an AI-powered recipe app and touchscreen interactions that allowed attendees to explore custom recipes aligned with the festival’s culinary theme. Using engaging visuals and intuitive UI, festival-goers could seamlessly discover new dishes, learn about the event, and dive deeper into the Invesco QQQ brand. ✨ Why It Stands Out: Leveraged machine learning to personalize the experience. Created a sleek, interactive kiosk design for seamless user engagement. Elevated brand connection through cutting-edge technology that enhances storytelling. At Groove Jones, we specialize in crafting experiences that blend creativity with innovation. Projects like this show how emerging tech can drive meaningful engagement and unforgettable moments for brands and their audiences. 🔗 Check out the full project breakdown here: https://lnkd.in/gcw-z-Nn 💬 What’s your take on using AI and touchscreens in experiential marketing? Let’s connect and discuss how we can elevate your next activation! #EmergingTech #ExperientialMarketing #AI #NYCWFF #BrandEngagement #GrooveJones #InnovationMeetsCreativity

I’ve always been huge on customer experience and how important it is—and is going to become—in this new era of digital superiority. The importance of creating and developing your brand as a business is going to become more crucial than ever in a world dominated by online shopping, price comparisons, and the economy as a whole. Creating a timeless and lasting brand allows you to connect with your customers and clients on a deeper level. A prime example of this is Netflix’s recent announcement. They are bringing the brand experience into the physical world with their new entertainment complexes, “Netflix House,” set to open in 2025. These venues will offer dining, shopping, and immersive experiences that take the brand beyond the screen and into our everyday lives. This move highlights how vital it is for brands to innovate and find new ways to engage with their audience. By blending digital and physical experiences, Netflix is not only strengthening its brand but also creating unforgettable moments for its customers. In this fast-evolving digital age, it’s more important than ever to think outside the box and create brand experiences that resonate and stick with your audience. What steps are you taking to elevate your brand experience? #brand #brandexperience #brandingdesign #branddesign https://lnkd.in/eJqeaJnB

https://lnkd.in/eje32xfA Innovation or Gimmick? Bacardi’s Dússé AR activation with Hit-Boy is grabbing attention, blending tech and culture to engage younger, tech-savvy audiences. But is it meaningful innovation or just a trendy gimmick? The Good: -Integrates cultural relevance and immersive tech. -Appeals to digital natives with an engaging experience. The Challenges: -Will AR create lasting loyalty or just short-term buzz? -Does the partnership feel authentic, or is it “borrowed” relevance? Will it enhance the customer experience or miss the mark? How do you see AR shaping the future of customer experience in the spirits industry? Let’s discuss! 👇 #CXM #MARtech #ARMarketing #Customerexperience #CX #Bacardi