Amarender Kumar Ashish’s Post

🚀 Unveiling Our Latest Work with Invesco QQQ at NYCWFF! 🍴💡 We’re thrilled to share a recent project that showcases the power of AI-driven experiences and interactive technology in action! Groove Jones partnered with Invesco QQQ to create an unforgettable activation at the prestigious New York City Wine & Food Festival. 🍳 The Experience: We designed and delivered an AI-powered recipe app and touchscreen interactions that allowed attendees to explore custom recipes aligned with the festival’s culinary theme. Using engaging visuals and intuitive UI, festival-goers could seamlessly discover new dishes, learn about the event, and dive deeper into the Invesco QQQ brand. ✨ Why It Stands Out: Leveraged machine learning to personalize the experience. Created a sleek, interactive kiosk design for seamless user engagement. Elevated brand connection through cutting-edge technology that enhances storytelling. At Groove Jones, we specialize in crafting experiences that blend creativity with innovation. Projects like this show how emerging tech can drive meaningful engagement and unforgettable moments for brands and their audiences. 🔗 Check out the full project breakdown here: https://lnkd.in/gcw-z-Nn 💬 What’s your take on using AI and touchscreens in experiential marketing? Let’s connect and discuss how we can elevate your next activation! #EmergingTech #ExperientialMarketing #AI #NYCWFF #BrandEngagement #GrooveJones #InnovationMeetsCreativity

Bubble tea trends tickle your fancy? 🫧 Our senior trends strategist Tom Gatehouse gave his take on the rise of the Taiwanese beverage in the UK mainstream in a recent MCA Insight deep-dive, discussing key factors and consumer motivations 📈 Catch some of his quotes in the below, and find the full article in their March digital magazine 🔥 #innovation #foodtrends #insights #foodandbeverage #trends #strategy #foodtrends2024 #food #hospitality #development #beverage #drinks

Day 2 of #RFISummit gets underway with this Breakfast Briefing: 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗻𝗲: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗠𝘂𝘀𝗶𝗰 𝘁𝗼 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗡𝗲𝘅𝘁-𝗚𝗲𝗻 𝗗𝗶𝗻𝗲𝗿𝘀 In this breakfast briefing, we’ll discuss how music can become a core element of your restaurant's branding strategy to attract the next generation of diners. Discover the power of music in creating dining experiences that resonate with Gen Z and Millennials, who crave environments that are not just about eating and drinking, but also social engagement. When patrons enjoy the music together, they spend more time and money with you. We'll outline practical steps for integrating music into your restaurant's ambiance, from curated playlists that reflect your brand's personality to innovative technologies allowing customers to interact with the music directly. Learn how these experiences can enhance brand identity, foster a deeper connection with diners, and set your establishment apart in a competitive market. Key Takeaways: 1️⃣ Strategies for crafting interactive music experiences that amplify your brand's unique story. 2️⃣ Insights on how music influences diner perception and loyalty. 3️⃣ Tips for using music to engage with customers on a more personal and memorable level. Join us for a session that will enhance your brand strategy ensuring your restaurant hits all the right notes with the next generation of diners. Presenter: ➡ Jamie Sura | SVP, Sales | TouchTunes

LEVERAGING #EXPERIENTIALMARKETING to Boost RESTAURANT PROFITABILITY: In today’s competitive restaurant landscape, experiential marketing can make a brand memorable by focusing on customer interaction beyond the meal itself. This approach leverages unique experiences that emotionally resonate with guests, leading to positive word-of-mouth and repeat visits. For instance, restaurants can create themed dining nights or chef-led events, turning dining into an immersive experience. To implement experiential marketing, restaurants should identify aspects that connect with their target audience, such as local culture, themed decor, or live cooking demos. These elements allow guests to engage with the restaurant on a personal level, deepening their loyalty. Four Profit-Boosting Benefits of Experiential Marketing: 1. Increased Customer Loyalty: Unique experiences build strong emotional connections, making customers more likely to return. Loyal customers often spend more over time, contributing to steady revenue streams. 2. Higher Spending per Visit: Engaging experiences, like interactive cooking stations, can encourage guests to spend more on premium options or unique dishes, boosting the average ticket size. 3. Enhanced Brand Recognition: Positive experiences lead customers to share on social media, providing free marketing. This increases visibility, helping attract new customers who want to experience the hype for themselves. 4. Differentiation in a Saturated Market: Experiential elements can set a restaurant apart, making it memorable. This competitive edge often justifies premium pricing, thus positively impacting profitability. Ultimately, experiential marketing transforms dining into a memorable event, creating a loyal customer base that returns for more than just food, thereby driving profitability. #Experiential #Marketing #Sustainability #esg #SDGs2 #Restaurants #Leadership #Good #Food

The Art of Planning: Merging Consultancy Expertise with Modern Food and Beverage Insights. In today’s fast-paced world, the intersection of consultancy and the food and beverage industry offers exciting opportunities for innovation and growth. Here’s how modern consultancy practices can revolutionise food and beverage planning: Utilising advanced analytics and real-time data, we can predict trends, optimise inventory, and personalise customer experiences, driving efficiency and satisfaction. Applying agile principles from consultancy allows food and beverage businesses to rapidly adapt to market changes, innovate menu offerings, and enhance operational flexibility. Integrating sustainability into strategic planning not only meets customer demand but also promotes long-term profitability. From sourcing local ingredients to reducing waste, modern consultancy provides a roadmap for sustainable success. Embracing technology, such as AI for inventory management or VR for immersive dining experiences, can transform traditional food and beverage operations into futuristic ventures. Today’s consultancy emphasises deep customer insights. By understanding customer journeys and preferences, we can create memorable dining experiences that build loyalty and drive repeat business. Combining these cutting-edge consultancy strategies with culinary creativity leads to a thriving, future-ready food and beverage business. Let’s connect and explore how we can elevate your food and beverage venture with innovative consultancy insights. #Consultancy #FoodAndBeverage #Innovation #Agile #Sustainability #TechIntegration #CustomerExperience

"While dining at a traditional Chinese restaurant, I encountered a brilliant beverage concept: a Forbidden City palace-shaped ice sculpture, slowly melting into the drink. 🍹 This creative concept isn't just visually stunning but embodies a clever marketing strategy. By offering it as a non-sellable product, customers can receive a coupon for it by signing up for a free membership, drawing them into a private member group. This approach creates a sense of exclusivity while driving customer engagement through targeted private traffic. By blending iconic cultural symbols with innovative branding, the restaurant successfully builds a community around its brand, leveraging customer engagement to foster loyalty. From my perspective, it’s a prime example of how powerful narratives and strategic group-building can elevate a brand, offering immersive, shareable moments that strengthen customer loyalty. #MarketingStrategy #CustomerEngagement #Branding #PrivateTraffic #InnovativeStorytelling #Marketing #Restaurant #Operations

Did you know that 75% of shoppers prefer multi-sensory experiences, and 90% are more likely to return to businesses that offer them? 🍴 In London’s competitive food and beverage scene, sensory marketing is becoming a game-changer. By focusing on sight, sound, smell, taste, and touch, brands are crafting unforgettable experiences that drive loyalty and sales. Our latest blog breaks down how sensory marketing works, why it’s so effective, and how it’s shaping the future of the industry. Packed with stats, examples, and expert insights, it’s a must-read for anyone in food, drink, or experiential marketing. 👉 Read the full blog post here: https://lnkd.in/eaBP9WGy

In my latest story for Ignite Magazine, I share how to kick your #teambuilding program up a notch with immersive #culinary experiences across #Canada. https://lnkd.in/e_vY9ubd

✨ Campaign spotlight: Domino’s and Channel 4 – Pizza Spa ✨ Domino’s and Channel 4 have unveiled a bold and brilliantly quirky campaign, introducing the ‘Dough & Glow Pizza Spa’ – the world’s first pizza-themed wellness retreat. 🍕💆♀️ Here’s few of my own notes on why this campaign deserves applause: 🌟 Novelty A truly original concept that redefines experiential marketing. Pairing indulgent spa treatments like tomato facials and Garlic & Herb ice dips with the comfort of pizza is nothing short of genius. 🎯 Subtle branding The campaign cleverly avoids explicit pizza promotion. Instead, it draws audiences into a playful, immersive narrative where the Domino’s brand is effortlessly woven in. Subliminal marketing at its finest and I love it! 😂 Humour and creativity From pepperoni facials to garlic bread exfoliants, the comedic touch aligns perfectly with Domino’s fun-loving brand image. It’s a light-hearted, memorable approach that sparks curiosity and conversation. Nothing to do with Xmas and it's not April time but always time for something different and funny. 👏 Key takeaway This is a fantastic example of how creativity, subtlety, and alignment with brand values can elevate a campaign - let's see if this campaign will be talked about and go viral. To me, Domino’s and Channel 4 have delivered a masterclass in engaging storytelling. 📹 Watch the campaign below. #MarketingInnovation #CreativeCampaigns #BrandStorytelling #PizzaSpa

In both the music and beverage industries, success is driven by a blend of creativity, innovation, strategic marketing and maybe a little bit of luck. Although they may seem worlds apart, they share remarkable similarities: *Crafting a Unique Identity: Just as artists strive to create a distinct sound or image, beverage brands work tirelessly to develop a unique flavor profile and branding that stands out in a crowded market. *Building a Loyal Fan Base: Both industries thrive on building a dedicated following. Musicians connect with fans through memorable performances and relatable content, while beverage companies create brand loyalty through consistent quality and engaging experiences. So why not merge the two? :) *Navigating Trends and Preferences: Music and beverage trends often rise and fall, influenced by cultural shifts and consumer preferences. Staying ahead requires constant innovation and an ability to anticipate and adapt to changing tastes. *Collaborations and Cross-Promotions: Collaborations between artists or between brands and artists can create buzz and drive engagement. Similarly, beverage brands often team up with other brands or events to enhance visibility and reach new audiences. *Emphasizing Experience: For both industries, the customer experience is paramount. A live concert is not just about the music; it's about the atmosphere and emotions. Likewise, a beverage brand is not just selling a product but an experience that resonates with its audience. The synergy between creativity and strategy in both worlds offers valuable lessons in how to craft compelling brands and experiences. Whether you’re rocking the stage or the beverage aisle, understanding these parallels can inspire new approaches and drive success. Get into the pit with KittiePIG Non-Alcoholic Beer 🍻🤘 #MusicIndustry #BeverageIndustry #BrandStrategy #Innovation #MarketingInsights #IndustryTrends #kittiepig #nonalcoholic 📷 Jason Janik