The Tagline Distillery’s Post

Five Major Takeaways from Ralph Lauren’s Life: 1️⃣ It's not about a breakthrough; it’s about a point of view. 2️⃣ Surround your world with heroes. 3️⃣ Design clothes you want to wear (or products you want to use). 4️⃣ Embrace unobsolescence. 5️⃣ Take the time to care. If you're curious to learn more about Ralph Lauren’s journey and life philosophy, check out The Weekly Mensch, a new weekly newsletter I’m writing with Nathan Tob. We explore the insights and stories of Jewish baby boomers who often started with nothing and built legacies of excellence. Check out our first edition on Ralph Lauren here: https://lnkd.in/eUYedXyi 🚀 This is a first shot - we’d love to hear your feedback!

𝙃𝙖𝙡𝙡𝙤𝙬𝙚𝙚𝙣 𝙃𝙤𝙧𝙧𝙤𝙧 𝘼𝙡𝙚𝙧𝙩:: Are You Frightening Off Potential Clients? 👻 𝗣𝗶𝗰𝘁𝘂𝗿𝗲 𝘁𝗵𝗶𝘀: It’s Halloween night. You’re dressed to impress, ready to knock on doors for treats (or, you know, clients). But when the door opens, they take one look at your personal brand style, your sales approach, or your leadership presence… and they scream. 😱 Turns out, you might be unintentionally giving off a few scary vibes that are costing you potential clients! 𝙃𝙚𝙧𝙚’𝙨 𝙖 𝙩𝙚𝙧𝙧𝙞𝙛𝙮𝙞𝙣𝙜 𝙛𝙖𝙘𝙩: 👇 𝙎𝙥𝙤𝙤𝙠𝙮 𝙎𝙖𝙡𝙚𝙨 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 – If your sales approach feels “ghoulish” (overly pushy or impersonal), you might be haunting people away instead of inviting them in. 𝙏𝙝𝙚 𝙈𝙪𝙢𝙢𝙮 𝙒𝙖𝙧𝙙𝙧𝙤𝙗𝙚 – Outdated style or an unpolished presence can make people question if you’re truly the leader they want to work with. 🎃 Your image matters! 𝙄𝙣𝙫𝙞𝙨𝙞𝙗𝙡𝙚 𝘽𝙧𝙖𝙣𝙙 𝙎𝙮𝙣𝙙𝙧𝙤𝙢𝙚  – If your personal brand isn’t clearly defined, it’s like being a ghost—no one knows what you stand for or why they should choose you. 🕸️ Don't let these horrors haunt your business! I can help you exorcise those image and sales demons and show up as the trusted, approachable, and powerful professional your clients are looking for. Let’s make sure your brand style, sales approach, and leadership aren’t giving anyone the chills! Ready to leave the scares to Halloween? Drop a 🎃 in the comments or send me a message, and let’s transform your personal brand style from spooky to spectacular! #HalloweenFun #PersonalBrandStyle #SalesWithoutTheScare #LeadershipPresence #BrandWithConfidence

With two days until Halloween, I’m finding myself unexpectedly overwhelmed. It’s not just about costumes and decorations, but the expectations I set up for myself to make it memorable for my kids. The excitement of big ideas are colliding with the reality of time and energy—a feeling I’m sure many of us know, no matter what field we’re in. Today, in a call with Kevin McCann, I was reminded of what really makes plans work: Setting clear, realistic goals, defining actionable steps, and creating accountability, not just for myself but for everyone involved. It’s a lesson I’ve seen resonate time and again with clients, where the stakes are high and each project’s success is tied to everyone’s commitment to shared goals. Whether it’s a festive season or a strategic initiative, it’s the planning, alignment, and accountability that make even the most ambitious ideas achievable. Tonight you will find me pages deep in my notebook, planning out a creepy punch, a last-minute costume for myself, and - most importantly - a step-by-step strategy of how to squeeze 35 lbs of unwilling toddler into a bee costume that she picked out a month ago and has subsequently and suddenly outgrown. Tomorrow, it’ll be the sales strategy chart that gets the same treatment. #amplifyhalloween #thingsthatscareus #amplify #accountability #consulting

Is it just me, or do we all secretly wish our kids would believe in their limitless potential despite the confines of our modern world? Came across Barbie's latest campaign, "Give Limitless Possibilities," recently. What stood out was the emotional desire of parents—they want their kids to be confident, self-expressive, and endlessly curious. Imagine this: Barbie dolls symbolizing feminism instead of the age-old stereotypes. It's akin to McDonald's selling kale smoothies. Intriguing, right? Barbie’s campaign cleverly uses diversity, featuring kids of all genders, abilities, and races. They’re not just dolls; they’re reflections of the world kids see around them. For marketers, this means our stories need to reflect shared humanity and avoid superficial gimmicks. Rebranding is no small task, but it addresses the deeper desires and frustrations of parents. This highlights the enduring power of toys to shape imagination and empathy. Watch: https://lnkd.in/d9-V9_XC Read: https://lnkd.in/gqx6qaR7

It’s not about showing up once, it’s about showing up every day. Keep going. That’s how you leave a lasting impression. #BrandBuilding #Consistency #MarketingStrategy #VideoProduction #KeepGoing

2 weeks ago, Jools Lebron posted a video that would change her entire life. Now, being “demure” is central to the cultural conversation, with fans and brands clamouring to get a slice of the cutesy pie. We’ve looked back at the last 2 weeks and the journey Jools took from ‘in the know’ obscurity, to full-blown notoriety. The timeline in which we choose the next moment continues to shorten, often deeming trends over before they’ve even really begun. But as media shouts over one another to declare Demure Fall in the wake of Brat Summer, we can’t help but think that when it comes to defining the online lexicon, we’re all at risk of deeping it too much. Both brat and demure have lost their literalness to the gaping jaws of modern-day meme culture, existing now only as vibes. By trying to mirror moments like these with too much earnest, brands risk locking themselves out of the conversation. At Tomorrow, we help brands identify whether they can tap into that 365 party girl life or need to stay in their Microsoft Office 365 lane. Follow us for more insight ✨ #TomorrowsWorld #TMWTomorrow #SocialInsight

🎃 #Halloween is here... and so is the perfect time to EMPOWER your business for success! 👻 As the ghosts and ghouls come out, it’s time to make sure your business is ready to slay the upcoming holiday season! Don’t let your business be haunted by financial uncertainty - now is the time to prepare for the busiest times of the year: #BlackFriday and #Christmas! We are here to help you: 🕸️ Uncover hidden opportunities 🕸️ Make smarter financial decisions 🕸️ Maximise and streamline profits for the holiday rush to ensure no slump afterwards Don’t wait until the clock strikes midnight! Let’s talk about how we can make sure you're ready to make epic things happen this holiday season - don't try casting a spell at the last minute 🧙♀️ #EmpowerSuccess #BusinessReady #HolidaySeason #ChristmasCountdown #SpookySeason

What do #CX visions and #Halloween have in common? • Both involve trying to provide a great experience to your customers (candy, y’all! 🍫) • Both involve setting an idea of the experience you WANT to deliver that your customers also want from you (how many pieces can a costumed kiddo take from your bowl?) 🍬🍭 • Both support your brand (if you’re the cool house that gives out full-size candy bars, I see you and bow to your greater candy budget) 💰 • Both involve being intentional about involving others (I have delegated front door duty to my son, who enjoys bringing joy to others) 💕 • Both can — and should — evolve as your needs change (we bought small decorations to attract trick-or-treaters and can easily add more if we find we need to switch things up) 🎃 I’m not saying that it’s as easy to create a CX vision as it is to get and hand out candy on Halloween. What I am saying is that there’s no time like the present to align your org around a singular concept of what you want to deliver to your customers and what employees’ roles are in bringing that to life. Happy Halloween, y’all! #CustomerExperience #CXVision #RandomThoughts

In 2023, Americans spent over $10 billion on Halloween, with major investments in costumes, candy, and decorations. 🎃 This creates a golden opportunity for businesses to connect with their customers in fun and creative ways. 👻 Is your business ready to take advantage of the Halloween buzz? Let's craft a spooky strategy that drives results! 🚀 #Fatbird #HalloweenMarketing #BusinessGrowth #CustomerEngagement #SeasonalMarketing

How We Helped Style DNA Make Black Friday Sustainable We’re excited to share some media coverage for our client — Style DNA! This buzz came just in time for Black Friday, where Style DNA was spotlighted as must-have for shoppers looking to elevate their style with purpose. This year the app decided to help its users not to fall in sales rush and avoid useless purchases. Check it out below