Davy Sokolski’s Post

Make your tagline more powerful by eliciting an emotion such as hope, joy, imagination. Macy's "Believe in the Magic of Giving" offers us all three for the holiday season! That's why it stands the test of time. Their use of an active verb, telling people what to do, strengthens the message as well. Find more #tagline magic at www.taglinedistillery.com

10 Years! - Congratulations Todd! The Last Impression – Everyone always talks about how important it is to make a good “First Impression”, but I think we can make a case that the “Last Impression” can be equally important. Often, we spend days, weeks, months procuring materials, manufacturing products, then assembling and packaging to create final deliverable goods. The final step of this very resource intensive process is to make sure customers receive the product in good condition. For 10 years, Todd has helped us ensure that our customers’ Last Impression is as good as the First Impression, thereby ensuring that they will continue to use our services. Although the interaction with our customers is important, safe driving and patience are even more important. We are very fortunate that Todd has the patience of a Saint while navigating the crazy roadways of Denver and still maintains a wonderful personality when delivering product to customers. Todd not only navigates the complexities of the Denver streets, but he expertly navigates the inner workings of our family of companies. Every one of the companies in our family utilizes Todd for various delivery activities to/from vendors and customers. Through the years, Todd has learned the various expectations of each company and is able to meet every exacting demand he is presented with. When Todd is not making deliveries, he enjoys living a healthy lifestyle of eating right and going to the gym. His favorite hobbies/passions are Audio, Video, and Home Theater. It started with a love for high-fidelity audio while listening to Grateful Dead and Phish. This grew into a keen eye for high-definition video that once coupled together with the audio, he was able to build his own state-of-the-art theater room where he likes to spend his free time. When asked what has kept him here for 10 years, it is the sense of Family and Warmth. Having worked for several other companies in the past, he has never seen a company culture that creates such a happy environment. He loves that employees work very hard while at the same time they all get along so well. Congratulations on 10 Years! #thankyou #workanniversary #plasticinjectionmolding #pozzetta #3PL #madeinamerica #madeinusa #lastimpression #coloradobusiness

What other legacy families come to mind for you? From humble beginnings to household names, legacy families shape entire industries with their remarkable stories. The Waltons and the Fords are just the beginning of a very long list of family businesses that have made history. Walton Family >> Walmart Inc. Ford Family>>> Ford Motor Company Dell Family>>>Dell Technologies Knight Family>>> Nike If you would like to learn more about legacy building and family businesses, follow us or join the Roots & Legacy Newsletter to get the content directly sent to you! #LegacyFamilies #LegacyBuilding #FamilyBusinesses

This resonated so much with me! 🙌🏽 I filed my LLC for Chroma Creators on 2/23/23 (my angel number 🙏🏽) and launched on 2/23/24… but what many people don’t know is the brand and idea took nearly 2 years in the making. One of the reasons why the Branding is so strong is because I spent a lot of time being intentional about the look, the feel, the brand Strategy, the messaging…. all of the things to get it RIGHT. ✅ Sometimes it is better to just get started, but in this case, because I am very passionate about the work the agency will be doing to build black equity and to help brands reach black audiences in an authentic way, it was really important that we took our time to ensure that what we put out was high-quality, and really communicated the value that we could bring to our clients. Even though this idea took much longer than I anticipated, I am extremely proud of the hard work my team put in to create the final product. One of the quotes I saw recently was “the quickest way to get to your destination is slowly.” 🐢 It goes without saying that greatness takes time. So if you’re working on something big, just remember that! It’s better to be intentional and take your time and put something out that makes a statement then to rush just to get something out that might have mistakes or doesn’t put your best foot forward. 😉 You only have 1 chance to make a first impression.

The Family Business The family business is probably one of the oldest structures in business. Brands like Walmart and Ford remain household names because of their multi-generational impact on American life. The average person may not have been fortunate enough to be born into a family whose goods and services are mass-produced in big box stores or virtual platforms. Yet every human is born with a unique imprint beyond your fingerprint. And for some of us, it was transferred by way of our families, biological, adoptive, chosen, or otherwise. Whether or not a corporation or LLC bears your sir name, you have an opportunity to leave a legacy. My family’s legacy is at the intersection of ministry, service, and music. If I am honest, the most impactful work I have engaged in to date, has always been in one of these areas, with a slight variation that bears my unique imprint. So, I’m committing to redirecting my focus to maximize those three areas of my life while strategically disengaging from activities that do not check the boxes. Because I endeavor to expand the legacy left for me and successfully hand it off to the next anchor. I am gratefully involved with Gateway Music Outreach, an organization that checks several boxes. As our 2024 cycle concludes, I’ll share a few of my favorite program highlights. Hopefully, they will encourage you to consider your legacy, too. #GatewayMusicOutreach #musicisthedoor #legacy James Mckay Jr.

If you’re working on NYU-Stern Pick 6 right now, try to identify what shaped you - rather than just going to your camera roll first. You can use a myriad of images to depict what’s shaped you. Every picture featuring you with a relative - or a handful of those unknown to adcom - misses the mark. Make each one additive, distinct, original and a unique side to yourself. Consider watershed moments, experiences, and things in addition to people. How did they shape your life today? Your values? #NYUStern #Sternies #Pick6essay

It’s finally #Day5 of our Lessons from Shoe Dog by Phil Knight! As I mentioned yesterday, there’s so much more I want to share, so I’m excited to add an extra day, God willing, tomorrow! 😂🎉 Reflecting on our journey this week, I’m inspired by the key lessons from Phil Knight's Shoe Dog. Here are the insights I’ve gathered for today: 🧡 Create a Space for Fun. Mr Knight and his team had this meetings known as “Buttfaces Meetings and those were the moments where they loosened up and bonded as a team. In such meetings, there was nothing like CEO or the least on the team, everyone was equal and the discussions were never personal. Just like Nike, we need retreats where the team can relax and brainstorm together, fostering creativity and camaraderie. 🧡 Embrace Continuous Innovation. We should constantly explore new features and never stop thinking about how to innovate and improve. That’s what keeps the human race moving. Take a look at Apple and Samsung, they are always looking for ways to improve and that should be our goal. 🧡 Values-Driven Advertising. We all are victims of the “come and buy” ads and it needs to stop. Our messaging should focus on the spirit behind our brand—emphasizing our values rather than just the products. People buy into values that resonates with them rather than just buying as an activity. 🧡 Challenge Comfort Zones. Make sure you’re not the only one on the team who’s growing. Your team should also move with you. Rotating roles within the team can help everyone grow and gain fresh perspectives, preventing stagnation. 🧡 Address Cash Flow Challenges. It’s essential to tackle our cash flow issues to ensure a strong foundation for growth. If you’re making money from the business then it’s just a donation you’re running. 🧡 Explore New Territories. A comfort zone could be the current location you’re in. Explore other areas and markets, you may never know what they have for you too. We shouldn’t hesitate to be pioneers, like Nike who became the first American company to establish a factory in China, leading the way for others. That’s it for today. I hope I was able to provide the needed value. I would be waiting in the comment section for your additions too. Happy weekend🥂 #enterprenuership #day5 #ownthemoment

I lost my identity. Welcoming three beautiful children, moving across countries and continents, supporting my husband’s career, stepping away from corporate life, and losing a parent—it all left me questioning, Who am I now? I went from working with brands like Nike, Interbrand, and Walgreens Boots to feeling like a nobody.   While others were climbing the corporate ladder, I was building a home, working on projects remotely, and trying to navigate a world where I felt... still. It was hard. It made me realise how much we tie our identity to our professional achievements. But over time, I began to see the bigger picture. My story hadn’t ended; it had evolved. These experiences—the moves, the motherhood, the grief, and the challenges—enriched me. They gave me a new lens to view the world and new tools to help others. Today, I use my professional background, cultural insights, and Executive MBA to help people, businesses, and brands define, simplify, and grow their identity. Because identity—whether for a person, a brand, or a business—is so much more than a title, name or a role. It’s the sum of experiences, passions, and growth. Welcome to Into-brand: empowering people, businesses, and brands find clarity, purpose, and meaningful direction. Let’s grow together! www.into-brand.com #identity #branding #intobrand #growth 💫

Exploring Eyes Wide Shut in my Kubrick retrospective, I’m struck by how its Christmas setting deepens the film’s themes. Amidst holiday lights and decorated trees, Kubrick dives into the complexities of secrecy, hidden intentions, and the allure of the unknown, reminding us that appearances can be deceiving. This idea resonates in today’s digital marketing, where transparency, brand authenticity, and consumer engagement are key, yet underlying motivations often hold the most power. Much like HAL 9000 in 2001 (https://lnkd.in/dGp5tr-j), Eyes Wide Shut suggests that what’s hidden beneath the surface drives true impact, whether in consumer psychology, data insights, or brand trust. Kubrick’s holiday backdrop adds a layer of irony, making us question how much of what we present to others is genuine. It’s a reminder for marketers to balance visibility with authenticity. True connections come not just from what we show but from how we interpret and respond to what’s concealed. #KubrickRetrospective #EyesWideShut #Marketing #BrandStrategy #Transparency #ConsumerPsychology #BrandTrust #DigitalMarketing #Authenticity #Engagement #Insights #Storytelling

Jump on the trend train! 🤌 From Barbie's career curveballs to Oppenheimer's explosive success, moment marketing is where the party's at! 🥂 Join the fun, ride those cultural waves, and watch your brand steal the spotlight with the help of this blog: https://lnkd.in/dH92AFsi #MomentMarketing #WebEngage #RetentionSimplified 🚀