The Digital Dept.’s Post

How to incorporate a successful influencer strategy into your brand event. Have a read of our latest blog, which highlights our experience in adding value to our client's events through targeted press and influencer strategies. From the brief, to the strategy, to results, we provide end-to-end support to ensure we deliver the key messages for your brand through the use of influencers, which can really help elevate an events online and social presence. Here's one example of one we recently did for our client, Les Mills UK (LMUK). Annette Neto Daniel Pearson Cheryl Hersey Dawn Tuckwell Rachel Moule Harry A. Maisie Mulqueen Lydia Rowan #FitnessIndustry #Influencers #FitnessInfluencers #InfluencerStrategy #Activations #Events

This week I read an interesting article in Ad Age on pop-up events, and strategies that organizations are using to reach Gen Z. Gillian Follett explores a few different trending brands that are leading the charge in using pop-ups to build brand communities. Follet writes, "In recent months, a growing number of brands have sharpened their focus on pop-ups and other brand activations, adopting a two-pronged experiential strategy: giving Gen Z consumers the in-person experiences they want and turning those activations into social media moments with the help of influencers." The point is, Gen Z is craving community and interaction, and not just online. They're looking for in-person collaboration and experiences, which is a note that we can take as marketers trying to target and appeal to this incoming generation. https://lnkd.in/eSfzY_7R

More and more research about Gen Z is talking about how lonely and disconnected many of them feel. As a result we are seeing more brands investing their marketing spend into curate in-person experiences as a way to build connection and community with these Gen Z's. Brands are then amplifying the activations on social media with the help of influencers to ensure maximum bang for buck and drive greater reach beyond the physical event.

The Vices Of Brand-Hopping It is imperative for a creator to make smart choices when it comes to selecting brands and opportunities to maximize benefits says Harikrishnan Pillai, CEO and co-founder TheSmallBigIdea. He shares an input based on years of experience in the digital marketing industry pointing out that not doing enough in their 'prime' may affect influencers negatively. Read the full article here: https://lnkd.in/dMD_M5M3 #DigitalMarketing #InfluencerMarketing #BrandStrategy #ContentCreation #LeadershipInsights #SocialMediaStrategy #TheSmallBigIdea #TSBI #Agency #Marketing

Influencer marketing campaigns can be very useful in amplifying a marketing message and creating quick and easy social media buzz. However, the proof is in the data. There is much more impact when leading with true star power. These don’t have to be mega stars but Influencers should be a compliment not a lead. This was a good read about that point. Let's be honest, celebrities & actors have nice recognition. But musicians are so much more raw, engaging & dynamic.  They truly are the ultimate creators and incorporating musicians can be an extremely impactful vehicle in getting the message out about a brand. From there influencers play a nice role in echoing the sentiment. Star power drives impact. With 27 new endorsement deals leading consumer products, high-profile figures like Lady Gaga and Hailey Bieber are boosting engagement everywhere. But here’s the kicker: while actors and celebrities grab attention, musicians bring something more—raw, dynamic energy. They don’t just show up; they create, inspire, and lead. 🎶 Musicians can elevate your brand, even if they’re not mega-stars. They lead the narrative, while influencers amplify the message. 💥 https://lnkd.in/gJ-6M9CC

Authenticity is vital in influencer marketing. An impressive 93% of influencers would rather partner with brands they truly believe in, even without pay. It's the connection that counts. Successful ambassador programs are built on long-term partnerships. Set clear expectations, encourage creative freedom, and ensure fair compensation to foster real collaboration. Brand ambassadors are the active representation of your brand. By focusing on authenticity and strategic alignment, you can spark conversations that deeply resonate with your audience. https://lnkd.in/eiV34Q2h #BrandAmbassador #InfluencerMarketing #Authenticity #StrategicAlignment #CustomerEngagement #BrandStrategy #MarketingSuccess #DataDriven #CEOInsights #Leadership

Influencer marketing is going global... …but it’s not one-size-fits-all. I see brands making a big mistake over and over: ↳ They try to use the same approach everywhere But here’s the thing: People in different countries have unique tastes, trends, and values To win them over, you need local influencers who: → Understand the culture inside and out → Have the trust and love of the people you want to reach → Can make your brand feel relevant and cool in each market But finding the right partners in every country? It’s not easy. You’ve got to navigate: → Different rules and laws → Language and cultural barriers → Unique social media platforms and trends Take luxury brand Dior, for example— They tried to bring their “Sauvage” fragrance campaign to the Middle East… …but they hit a snag. The fragrance's name, which means “wild” or “savage,” didn’t sit well with the region’s values of refinement. Dior had to switch gears fast: → They changed the name to “Eau Sauvage” → They partnered with classy, sophisticated influencers → They made the campaign fit the local definition of luxury In the end, it worked out. But Dior learned a valuable lesson we all can take away: ↳ To win at global influencer marketing, you’ve got to do your homework This means: → Studying each market’s trends and tastes → Being ready to adjust your approach on the fly → Having a solid plan to track results across borders Sound like a lot? It is. But the payoff is 100% worth it. When you get it right, you can: → Grow your brand on a global scale → Tap into new audiences around the world → Make authentic connections that drive loyalty (+ sales!) …and Squad App can help with that. Our platform makes worldwide influencer marketing a breeze with zero language or cultural barriers. We connect you with vetted, on-brand creators in any market… So you can build campaigns that resonate with audiences everywhere. Going global isn’t optional anymore— It’s essential. Let’s make it happen, together.

Nike was acing influencer marketing before it was a term.   Long before "influencer" was a buzzword. Nike was already mastering the game. Back in the early days,   Nike wasn’t the giant it is today.   They needed a way to stand out.     So, they turned to athletes. ↳ Real athletes with real stories and real influence.  Phil Knight and his team understood that people connect with people.  They signed up athletes like Steve Prefontaine, Michael Jordan, and Serena Williams.  These athletes weren't just endorsing shoes;  ↳ They were sharing their journey. Nike didn’t pay them to wear their shoes.  ↳ They built relationships, and told stories. ↳ They created a brand that more than just footwear.  So when it comes to influencer marketing: Find Your Prefontaine:   Look for influencers who align with your values.   Authenticity wins over follower count any day. Tell Stories:  Share the stories of the people using it.  Make your audience feel the impact. Build Relationships:   Influencer marketing is not a one-time transaction.   Build long-term relationships with your influencers. Stand for Something:   Just like Nike stands for perseverance and excellence.  Identify the core values and show them at every campaign.     Nike taught us   ↳ That the most effective marketing is personal & authentic. TL;DR  - Tell compelling stories  - Find the right influencers  - Build strong relationships  - Stand for something meaningful And create a marketing strategy that resonates and endures. Just do it.  ----------------------------------------------------------------- Hi! I go by the name Saksham, and I talk about all things entrepreneurship and team building. Find me in DM 📩 

Are you ready to shake up your marketing game? Check out our latest blog for some fresh perspectives on modern brand-building strategies! Discover how you can build your brand with influencers and ambassadors. 🔹 The Changing Face of Brand Building: Explore how digital transformation has revolutionized traditional marketing tactics. 🔹 The Impact of Digital Transformation on Brand Building: Discover the profound effects of digitalization on brand outreach and engagement. 🔹 The Rise of Influencer Marketing: Learn how influencer collaborations are reshaping brand promotion strategies. 🔹 Case Study Highlights: From Unilever Pakistan's Lifestyle Influencer Partnership to PepsiCo Pakistan's Celebrity Endorsements, uncover real-world examples of successful brand ambassador campaigns. #MediaSniffers #Unilever #PepsiCo #Brand #Building #Endorsement #Pakistan #Lifestyle #Celebrity #Casestudies #RealWorld #Influencers #Marketing #Branding #Ambassador #Campaigns #Successful #Digital #Transformation

🚀 60 K.O.Ls activated per month, 80 campaigns per year, 1000s of contents collected... I love this success story from our client Maison 123 ❤️ ! French ready-to-wear 👗 brand Maison 123 runs a comprehensive #InfluencerMarketing strategy that incorporates #organic, #paid and #affiliation campaigns in several countries. Kolsquare I B Corp™ is there for the inspiring fashion brand at every step of the way to ensure the success of the brand’s ambitious strategy. I think this story very interesting to illustrate how our technology is facilitating the integration of influencer marketing into the 360° marketing mix, and help any brand to scale. 🚀 Celya Thevenin, the brand's Press & Influencer Manager, shares her experience with Kolsquare, notably: - Always on: multiple KOLs and multiple campaigns running simultaneously - Finding the right influencers for the right campaigns: made easy - Extensive reporting capabilities delivers a comprehensive campaign overview enabling fast analysis and strategy adjustment “Every morning I check to see the new content that has been posted. I use the Kolsquare reporting tool all the time. Awareness campaigns are difficult to measure, so looking at the ROI by EMV is a way of measuring that and being able to compare one campaign to another” Thanks for your trust 🙏 , and thanks for your testimonial ! https://lnkd.in/e7pRWpyP