More and more research about Gen Z is talking about how lonely and disconnected many of them feel. As a result we are seeing more brands investing their marketing spend into curate in-person experiences as a way to build connection and community with these Gen Z's. Brands are then amplifying the activations on social media with the help of influencers to ensure maximum bang for buck and drive greater reach beyond the physical event.
Sunil Sajdeh’s Post
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This week I read an interesting article in Ad Age on pop-up events, and strategies that organizations are using to reach Gen Z. Gillian Follett explores a few different trending brands that are leading the charge in using pop-ups to build brand communities. Follet writes, "In recent months, a growing number of brands have sharpened their focus on pop-ups and other brand activations, adopting a two-pronged experiential strategy: giving Gen Z consumers the in-person experiences they want and turning those activations into social media moments with the help of influencers." The point is, Gen Z is craving community and interaction, and not just online. They're looking for in-person collaboration and experiences, which is a note that we can take as marketers trying to target and appeal to this incoming generation. https://lnkd.in/eSfzY_7R
Pop-up event strategies—how Poppi, Cetaphil and others are reaching Gen Z and building brand communities
adage.com
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Why work with Beautyfluencers? * Curated Network: We have a curated network of signed and quality-approved influencers, so you get the right people. * Proven Success: We've driven successful campaigns for brands like The Body Shop, Nip + Fab, Botanycl, faace, and FFS Beauty, delivering impressive results and high engagement rates. * Seamless Process: Our mass gifting campaigns are designed to be hassle-free. You provide the products, and we handle the rest, from influencer alignment to content creation. * Quality Content: You get high-quality, authentic user-generated content that you can own and repurpose, providing long-term value beyond the initial campaign. * Fast Turnaround: Get your brand featured in influential social media feeds within just 72 hours from the start of the campaign. ------------------------------------------------------------------------------- Send us a DM or email ant@beautyfluencers.agency to talk about your next influencer activation
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Marketing Campaign for Café1805 Led a successful marketing campaign for Café1805, aimed at boosting brand awareness and customer engagement. Key initiatives included launching a vibrant social media strategy, organizing themed events, and collaborating with local influencers. Additionally, targeted email newsletters enhanced repeat customer visits by 25%. Through this campaign, I learned the importance of consistent brand messaging across all channels, the power of community events in driving traffic.These insights will inform future marketing strategies to further elevate Café1805's presence. #MKTM518 #Mittelschoolofbusiness#MSB #Learningbydoing
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Influencers bring life to experiential marketing. They help us create a story that connects with our audience on a personal level. When influencers are part of an event, they become more than just promoters—they experience the brand in real time and share that with their followers in a way that feels authentic. At IKEA UK’s sleepover event, reality star Sam Faiers didn’t just show up; she engaged people in an experience about the importance of sleep. This turned IKEA’s brand into something relatable and memorable, spreading beyond just the event through the media attention it generated. Tinder’s campaign with Cardi B did something similar. They didn’t just advertise an app; they created an unforgettable experience that made people talk and interact with their brand in a real way. That’s the power of blending influencers with experiential marketing. It goes beyond promotion—it becomes a story people want to share. As an event agency, when we partner with influencers, we’re creating experiences that are immersive and impactful. It’s about turning brands into moments people remember. So give influencers the stage, and watch your brand story come alive. #influencerevents #influencermarketing #experiential
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Gen Alpha is still way too young to go to Coachella. That said, their favorite Gen Z influencers like Charli D'amelio and Alix Earle are at peak festival age and are dominating the FYP with festival content, most of which is heavily sponsored. We know that Gen Alpha values experiences over products (ITB) and wants to go to pop-ups so, although they are seeing Coachella brand activations vicariously through their internet personalities, they are noticing which brands are there and creating these aspirational experiences. Here are the top brand activations of Coachella 2024 that Gen A marketers should take note of: 1.) Rhode's photo booth: The Rhode photo booth gave festival-goers little Rhode-branded coins they could insert into a vintage-style photo booth to create memories that are branded with Rhode so that in posting the photos they're automatically promoting the brand. Once the photos were taken they got free lip tints so that all the influencers who came to the booth now will be seen using the products. This was a great way to do something small but so, so effective. 2.) Poppi's CoachEARLEa: Instead of inviting several influencers to one house, Poppi went all out for Alix Earle and her chosen invites. The entire house was branded with Poppi everything and was color-themed around the launch of their one new flavor. By honing in on one ambassador who had creative control, the content felt more authentic and less forced and by focusing on one product launch with a simple color wave, it was so obvious to consumers what we should be focusing on that we'll for sure be remembering to try the new lemon-lime flavor.
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Looking for an influencer marketing agency? At The Hype Studio, we specialize in revolutionizing brands through the power of influencer marketing. Our tailored strategies harness the influence of key personalities to amplify your brand's reach and engagement. From identifying the perfect influencers to crafting authentic campaigns that resonate with your audience, we ensure every partnership delivers measurable results. Whether you're aiming to boost brand awareness, drive conversions, or enhance credibility, our expert team is dedicated to connecting your brand with the right influencers who align with your values and objectives. Elevate your marketing efforts with The Hype Studio and harness the influence that drives meaningful connections and long-term success. Contact us today and let's start boosting your brand with influencers! 🔗 https://lnkd.in/gyqNE3-7 📧 ayushi@thehypestudio.com, divya@thehypestudio.com, vineet@thehypestudio.com, connect@thehypestudio.com Follow our page for the latest updates and marketing tips. #TheHypeStudio #Leadgeneration #Influencermarketing #Googleleads #Digitalmarketing #marketingagency (Influencer Marketing, brand awareness, marketing agency)
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The challenge for brands lies in striking a balance between achieving their target KPIs, and maintaining relevance This demands a strategic approach that goes beyond numerical goals, focusing instead on cultivating a distinct brand identity and narrative. By prioritizing authenticity, innovation, and a deeper connection with their audience, brands can differentiate themselves in a crowded marketplace. Embracing creativity, fostering meaningful collaborations, and daring to push boundaries are key strategies for brands to stand out amidst the noise of conventional street-style imagery, ensuring their designs retain the gravitas and resonance they deserve. As for the question of power, it depends on how the brands eventually see themselves placed in the market. #luxuryfashion #gucci #chanel #fashionmarketing #fashionpr #influencers
Brands vs. influencers: Who holds more power?
voguebusiness.com
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A Peek Behind the Scenes at Noble Influencers! Striking the perfect balance between value, expectations, and price is key to ensuring all parties walk away satisfied. *We begin by deeply understanding a brand’s vision, objectives, and budget. *Whether a campaign is focused on reach, engagement, or conversions, we know each objective requires a specific creator profile. *We help brands understand that the value of a creator goes beyond just their following—it's about their connection with their audience, the quality of their content, and their unique ability to authentically communicate a brand's message. * Influencers are not just megaphones; they are brand ambassadors whose engagement and authenticity require fair compensation. *Creators, on the other hand, need to feel their work is appreciated. We work with them to ensure they’re compensated in a way that reflects the effort they put into their content. *Our approach is transparent, ensuring they know what the brand expects in return for the investment. We negotiate pricing in a way that’s sustainable for both sides and ensures long-term relationships. *We make sure both creators and brands are aligned on deliverables, timelines, and expectations before any campaign begins. *It’s not just about one campaign; it’s about building long-term collaborations. We believe that when brands and creators feel respected and valued, they’ll be more open to future partnerships. * At Noble Influencers, we don't just close deals; we create lasting relationships. #Noble_Influencers #InfluencerMarketing #SocialMediaMarketing
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✨🌟 Influencer Marketing Campaigns for the Open Container Wine In the scope of our partnership with the Open Container Wine, the pioneering franchise that transformed shipping containers into vibrant wine bars we successfully launched influencer marketing campaigns. We've been working tirelessly to elevate their online presence. We've successfully brought on board more than 4 influencers living in Orlando to collaborate with Open Container Wine with 💸 ZERO dollar spent! Through personalized DMs, warm letters, and exclusive invitations to visit the wine bar, we've created buzz and excitement around their brand. 📩✨ Influencer marketing is one of the best and most credible ways for community building and awareness raising for brands. ✨ Influencer marketing offers unique advantages for growing brands, leveraging the power of social media influencers to create authentic connections with target audiences. And this is a great strategy for consumer brands! By reaching out to diverse groups and individuals, we've fostered a strong community around Open Container Wine. Our active engagement strategy has significantly boosted their online presence and interaction. 🤝💬 We're excited to continue this journey with Open Container Wine, by growing and engaging their audience in innovative ways. 🚀 #LEADIN #OpenContainerWine #SocialMediaMarketing #DigitalMarketing #PersonalBranding #CollaborationSuccess #InfluencerMarketing
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The Role of Influencers in Experiential Marketing Do we really need influencers to create unforgettable experiences for brands? The answer lies in the strong connection between the influencer culture and experiential marketing. Influencers have evolved from content creators to essential marketing partners, using their authenticity and reach to enhance brand messages. Case Study: Davido as Munch It Brand Ambassador A prime example is Nigerian music star Davido’s collaboration with Munch It. His widespread recognition and cultural relevance helped transform traditional advertising into immersive experiences. Through live events and promotional activities, he engaged fans, turning product exposure into personal interactions that foster brand loyalty. At an event planned and executed by Exposé Marketing Solutions Limited, fans got the chance of a lifetime to enjoy an epic dinner with Davido(brand ambassador of Munchit). This experience elevated snack consumption into a celebrated experience filled with energy and community participation. This approach linked entertainment with brand engagement, positioning Munch It as part of memorable moments. Influencers like Davido build trust by genuinely endorsing brands. His authentic connection with Munch It allowed him to present the brand organically, inviting his audience into shared moments of enjoyment. This relatability resonates with young consumers, aligning the brand with values of celebration and community. Influencers leverage their engaged platforms to amplify brand messages and foster an inclusive community around brands. The partnership between Davido and Munch It highlights the influential role of brand ambassadors in experiential marketing. By aligning with influencers who resonate with their audience, brands can create meaningful experiences that enhance visibility and loyalty. As influencers continue to shape consumer perceptions, their role in experiential marketing remains vital, enriching both brands and their audiences. #influencermarketing #experientialmarketing #Exposé #munchit #brandambassador
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