Sunil Sajdeh’s Post

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Management | Marketing Strategy | Innovation | Brand Management | Executional Excellence | Performance Marketing | University Cambridge MBA

More and more research about Gen Z is talking about how lonely and disconnected many of them feel. As a result we are seeing more brands investing their marketing spend into curate in-person experiences as a way to build connection and community with these Gen Z's. Brands are then amplifying the activations on social media with the help of influencers to ensure maximum bang for buck and drive greater reach beyond the physical event.

Pop-up event strategies—how Poppi, Cetaphil and others are reaching Gen Z and building brand communities

Pop-up event strategies—how Poppi, Cetaphil and others are reaching Gen Z and building brand communities

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