B2B Marketing Expo UK’s Post

If you have a free hour today, join me at 1:00 EST to learn why fractional marketing is becoming the preferred solution today and the essential solution of the future as marketing increases in importance and complexity. I hope to see you there!

Effective Partner Marketing Strategies #commercewise. #upgradeyourbrand. #mvosscreation. Share your thoughts about this. Upgrading your Brand New Adventure with @Commercewise. Let Commercewise bring this thoughts & ideas to your team, Book Dr. Tony Astro at www.commercewise.us.

Flight shenanigans of a B2B Marketer going for any event: 1. Booth fabrication happens on time and the booth looks the best of 'em all! 2. Takes a week to close the content narrative at the booth but multiple design changes until the very last moment - should hit the spot! 3. The slated 1:1 meetings have to happen but squeeze in more meetings because there's no end to 'em meetings 4. Presentation dry run has to happen 10 times before the event even if they're lucky enough to run it once. Marketing needs to be convinced, the slides will run as intended. 5. The AV has to appear not just during breaks but also throughout the day, in terms of people representing the brand. 6. "Leads chahiye, bro!" remains the only (understated) goal for the Marketer. The only goal is to push all org attendees to meet maximum customers at the event. 7. During the entire 'airtime', all a Marketer is thinking of is, better content to engage audiences @ the event. 8. The same marketer on the return flight, thinking of ways and means to fix it for the next trip. As long as there's intent, there's Zero defeat! :) #livefree

🏈 Can a tailgate be your next big marketing move? Turning tailgates into relationship-building events can keep clients engaged all year round! 🥳🍔 When they see you as the 'tailgate guy,' it goes beyond business to something personal and memorable. Start planning your next event and see how this unique strategy could transform your client connections! #ProducersProspect #TailgateMarketing #ClientEngagement #RelationshipMarketing #FinancialAdvisors

Here’s the key marketing ingredient airlines have mastered. Watch the video to learn more. Segmentation When boarding a flight, remember that you're paying for convenience, speed, or a good deal. Marketing and airlines use segmentation to cater to different needs and budgets. Which of these made you buy your last flight? I guarantee the headlines you read on the website were geared to your specifications buyer persona. According to the National Association of Advertisers, there’s a 700% increase in revenue with segmentation and email marketing. Nuff said, do it! And don’t forget to follow for key marketing tips. #marketing #airlines

In our second panel of the day “Co-marketing: Why is it So Hard?”, Carol Haverty, Belgin Caglar, Pramod Pratap, and Basia Borysewicz dug into the common difficulties partnerships teams find when launching co-marketing campaigns. Top of mind is alignment - having a clear plan going into any activity (What is the strategy? What is our end goal? What channels will we use? What are the messages?) will inevitably make your efforts more successful. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

Have you heard about the 360insights Elevate brand? If your looking for new ways to drive your business and bring it to the next level, check it out!

3 ways we've seen our event organisers increase their revenue without simply raising ticket prices: 👕 Upsell products during checkout: This is a great way to generate extra revenue since customers are already prepared to make a purchase. 💸 Optimise ticket pricing: This might seem somewhat contradictory to the title, but it’s about being strategic with your pricing rather than just increasing it. You can do this in several ways, such as leveraging peak and off-peak pricing to maximise your busiest times, offering early bird discounts to incentivise early purchases, or providing group discounts to drive larger sales. 📩 Email marketing: Build and maintain a list of past attendees and potential customers. Owning your customer data is a huge opportunity for this. Use tools like MailChimp, ActiveCampaign, and Constant Contact to effectively utilise this data! Drop me a message if you want to see how Ticket Tailor | Proud B Corp™ can help boost your revenue! 🕺

In our second panel of the day “Co-marketing: Why is it So Hard?”, Carol Haverty, Belgin Caglar, Pramod Pratap, and Basia Borysewicz dug into the common difficulties partnerships teams find when launching co-marketing campaigns. Top of mind is alignment - having a clear plan going into any activity (What is the strategy? What is our end goal? What channels will we use? What are the messages?) will inevitably make your efforts more successful. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

Another productive Partner meeting this morning. Its been great getting out & about, meeting partners face-to-face, gaining an understanding of their business and creating joint trade plans as we head into peak season. #tradesales #academicpublishing #schools #trademarketing