BuyerForesight Unconference’s Post

In our second panel of the day “Co-marketing: Why is it So Hard?”, Carol Haverty, Belgin Caglar, Pramod Pratap, and Basia Borysewicz dug into the common difficulties partnerships teams find when launching co-marketing campaigns. Top of mind is alignment - having a clear plan going into any activity (What is the strategy? What is our end goal? What channels will we use? What are the messages?) will inevitably make your efforts more successful. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

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