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Former FD of a recruitment business that grew and sold for over £100m | Entrepreneurial Accountant helping recruitment business owners start, grow and exit by providing a fully outsourced back office and sector insights.
Hey MSPs and MSSPs! If you haven't checked out Empath to upskill your staff, what are you waiting for? There's not a more affordable, more complete platform around! And the courses are taught by industry leaders, recognized for their unparalleled knowledge in a particular area!
#upskill#MSP
🎅 Did Coca-Cola create Santa’s red suit, or is there more to the story?
we're constantly reminded of the power of consistent, emotionally resonant storytelling. One of the most iconic examples is the modern image of Santa Claus. While Coca-Cola didn’t invent the red-suited Santa, their 1930s campaigns immortalized this version, transforming it into the global symbol we recognize today.
Before Coca-Cola’s involvement, Santa’s appearance varied—sometimes even wearing different colors. But through strategic branding, Coca-Cola’s ads solidified the red suit as the definitive look. It's a masterclass in how branding can shape culture.
This serves as a reminder: a strong brand doesn’t just create recognition—it can become part of our collective memory, transcending products and creating lasting emotional connections. As we approach the holiday season, it’s worth reflecting on how our brands can resonate on that deeper level.
❓ What other examples of branding have had a lasting cultural impact? Let’s discuss.
#BrandManagement#MarketingInsights#CulturalBranding#CocaCola#SantaClaus#HolidayMarketing
🎅 Did you know Santa Claus was originally green?
Before Coca-Cola’s iconic ad campaigns, Santa was often portrayed wearing green. But the power of branding and advertising transformed his image. Today, we instantly associate Santa with his red suit—a legacy of how a well-executed campaign can reshape perception, even altering a cultural myth.
This is the power of storytelling and creativity in branding. It’s not just about selling a product; it’s about creating emotions, connections, and a lasting legacy.
💡 What’s the takeaway?
A strong brand message can influence how the world sees you or your business. Whether you're building a company, a personal brand, or launching a campaign, remember: the stories you tell today can define perceptions for generations.
What do you think? Can branding really change the world? Let’s discuss in the comments!
#Branding#Marketing#Storytelling#LinkedInTips
Merry Christmas to all!
Santa Claus: The Greatest Marketing Innovation in History?
Today, we celebrate more than just Christmas. We're witnessing the pinnacle of a centuries-old marketing masterpiece.
Here's why Santa is the ultimate brand ambassador:
1. Perfect timing: The Industrial Revolution created a winter sales slump. Enter Santa, the ultimate off-season salesman.
2. Experiential marketing pioneer: Department stores like Macy's turned Santa visits into must-have experiences, driving foot traffic and sales.
3. Brand consistency champion: Coca-Cola's 1931 campaign didn't invent the red suit, but it globally standardized Santa's image. That's branding 101.
4. Self-perpetuating economic engine: Santa's popularity creates more Santa-themed products, which increases his cultural relevance. It's a marketer's dream cycle.
5. Cross-industry impact: From retail to entertainment, Santa drives billions in annual revenue across multiple sectors.
The lesson? Great marketing doesn't just sell products – it shapes culture.
Did you know that Coca-Cola's iconic red and white branding was so effective that many people believe Santa Claus always wore red because of it?
This is the power of smart marketing—creating a lasting impression that shapes perceptions. 🚀 Whether your brand is big or small, you can leave a memorable mark too.
Check out our latest blog for creative marketing tips to help your brand stand out. ✨
Discover the link in the first comment!
#MarketingMagic#StandOut#CreativeMarketing#BrandBuilding
🏢 CRE Marketing Strategy How-To 👇
https://lnkd.in/gATsr94Z
Below, I am discussing tips to strategically plan a comprehensive marketing campaign that drives value, builds engagement, and maximizes returns.
I’m thrilled to announce that I’ve just received full approval to launch an immersive holiday campaign for one of my clients, and the impact is going to be huge! 🌟
This campaign covers all angles:
✨ Digital Marketing innovations that captivate and convert
🎉 Office Tenant Programming and Activations to build community engagement
📊 Metrics and Analytics that track real-time success for data-driven decision-making
🏢 Branding that reinforces the client’s presence in the market
🎁 Giving Back: This season is also about community. We're planning initiatives that focus on supporting local causes and spreading joy throughout the area, ensuring our efforts not only drive business but also uplift the community.
🎄 A one-of-a-kind immersive light exhibit @classicchristmashouston
will create an unforgettable experience for the community, tenants and visitors alike. Real holiday magic is coming to Houston #MemorialCity this Nov 22-Dec 2nd. Tickets are available now here: www.classicchristmas.com!
Ultimately, this campaign is designed not just to bring holiday cheer but to drive measurable #ROI by increasing tenant engagement, enhancing brand awareness, and attracting more foot traffic to the area. The strategic combination of digital marketing, immersive experiences, and community involvement ensures that this campaign will deliver on both financial performance and social impact.
💡 Proactive strategic marketing for CRE investment is critical to staying competitive in this competitive market. Below is a link I've shared with behind-the-scenes footage from our holiday campaign, and stay tuned for more! 🎥
Is your brand ready for the holidays? Do you need a #FractionalCMO to maximize ROI and lead your team to command top-level results?
Now is the time to plan your campaign to maximize both impact and ROI. Let’s collaborate together to build for YOUR audience and delivers results. 💬
Reach out today! Shannon@7rvrs.com or via DM.
#CREMarketing#FractionalCMO#HolidayCampaigns#TenantEngagement#CommunityImpact#StrategicMarketing#EnchantChristmas#CRELeadership#DigitalTransformation#ROI
It's almost time for our 10th anniversary celebration.
Over the last few posts, we've looked at the elements of our newly refined brand, and today we reveal our Brand Purpose - the 'why' of what we do:
'Engineering Futures, Constructing Partnerships.
We empower businesses by solving one of their biggest challenges: finding the right people.
We're not just recruiters; we're problem-solvers and enablers, helping to lift businesses by ensuring they have the talent they need to succeed.
We're about more than just recruitment; we're about powering the growth of our industries and the careers of our professionals, putting our customers at the heart of everything we do.
We don't fill a vacancy; we understand the precise needs of both the role and the individual, to ensure the perfect match.'
The tagline, 'Engineering Futures, Constructing Partnerships', works on a multi-layered system, talking to the literal aspect of engineering and construction, as well as the metaphorical idea of enabling clients, candidates, and our team to build their own futures through partnership with Mech Tech.
We worked with @wearerebel_lion to enable us to shape our future journey, and we're looking forward to the next 10 years of Mech Tech.
On May 20th, we'll be celebrating our 10th anniversary with a new video, where we sat down with the team to hear what their thoughts, feelings, and emotions are around the world of Mech Tech where we're Engineering Futures, Constructing Partnerships.
SAP Recruitment Manager @ ELIS Consulting | USA & Europe | Driving Digital Transformation by delivering top SAP Talent
1mo