Temitope Ishmael’s Post

Who knew that luxury could be just a click away? Christian Dior has elegantly embraced AR (augmented reality) to transform how we experience high-end shopping online. Their innovative "Rose des Vents" campaign introduced a virtual try-on for exquisite jewelry, blending luxury with cutting-edge technology. What sets Dior apart? Their commitment to maintaining brand prestige online. By ensuring that every detail, from the color to the fit, mirrors the in-store experience, Dior enhances customer confidence and elevates the perception of their brand as a true luxury powerhouse. This blend of tradition and technology not only increases engagement but also invites us to dream a little bigger about the possibilities within the digital landscape. Have you tried something like this? Read more about it https://lnkd.in/gzRCdXqm #LuxuryBranding #ChristianDior #AugmentedReality #Digitalinnovation #OnlineShopping #Retail #AR #RetailExperience #BrandActivation #Marketing #Tech #LuxuryTech

Let me ask a question: when shopping for luxury goods, 🗼do you prioritize quality and craftsmanship, or 🚘 do you lean towards the allure of a well-known brand? Recent investigations have shed light on the production costs of high-end fashion houses like Dior and Giorgio Armani. Shockingly, Dior paid a mere $57 to manufacture handbags that retail for around $2,780. This raises an intriguing debate: are you investing in top-notch quality or simply paying for the prestige of the brand name? This rather talks about consumer psychology, do we want emotional satisfaction with aspirations towards brand or we really want a good quality product. #LuxuryGoods #QualityVsBrand #consumerpsychology #FashionIndustry #LuxuryFashion #ConsumerChoice #sales #marketing #consumermarketing https://lnkd.in/gFTj8XNx

🚀 Unlock the Power of Iconic Branding! 🚀 Ever wondered how Dior, Chanel, and other luxury giants create irresistible allure? It’s all in their logos! 🌟👜✨ These timeless symbols do more than represent fashion—they build emotional connections and evoke a sense of prestige. Each logo tells a story, inviting you into a world of elegance and exclusivity. 👑 Curious to see how these icons can elevate your style? Tap the link below and discover the magic of luxury branding firsthand . . #branding #socialmedia #newcreation #DigitalMarketing #MarketingStrategy #socialmediamarketing #intrestingreels #swvdm #intrestingfacts

Luxury brands aren’t just about stores and products. It’s about the experience and how it makes you feel. Case in point: La Galerie Dior in Paris. This picture is from my recent visit there during a trip to Paris last month. The insight is very interesting. Almost nothing in a Christian Dior Couture store (except perfume, maybe) is >EUR 1,000. But entry into this space is EUR 15. They’ve created a space that’s all about the brand. It lets you touch, feel, and experience what it stands for. For someone who aspires to the brand but could never own it, this tempts you even more. :) Every room pulls you deeper into their world. Fabrics that defined decades. Designs that shaped trends. Corsets, bootleg jeans, bell-bottoms—trends from the '50s making a comeback. Some rooms celebrate Dior’s iconic pieces like the Lady Dior bag. Others focus on materials, storytelling, and how fashion evolves but never truly fades. And then, THE staircase. It’s so Instagrammable that everyone stops to take a photo (and yes, I did too!). I’m not someone who buys into luxury products as much, but this whole experience made me feel for this brand more than I do for any other luxury brand. And I even decided to share this experience here on LinkedIn! The big learning for me from this: marketing isn’t all direct and ROI-driven. In the clutter of marketing that consumers see today, experiences matter. Customers don’t buy ‘what’ anymore; they now buy ‘how you make me feel.’ Endorsements and sponsorships are getting old school—brands need to be even more creative. :) Thoughts? Any other brand experiences you can think of? #luxury #branding #business #consumer

👜✨ The Power of Branding: Dior ✨👜 Recently, an investigation revealed that Dior paid only $57 to produce handbags that retail for about $2,800. This stark contrast highlights the immense power of branding. 🌟 In the luxury world, what you're paying for isn't just the product—it's the name on the label, the prestige, and the status it confers. 🏷️🔝 The meticulous branding, marketing, and heritage associated with these items elevate their value far beyond the cost of production. This is a reminder of how brands can transform everyday items into coveted symbols of luxury and exclusivity. It's not just a bag; it's a statement. 💼💬 #Branding #LuxuryFashion #Dior #MarketingPower

LVMH's Power Move: Benedetta Petruzzo Joins Christian Dior Couture's Executive Committee In the ever-evolving chess game of luxury fashion, LVMH has just made a brilliant move. Benedetta Petruzzo, fresh from her triumphs at Miu Miu, is set to join Christian Dior Couture as Managing Director, effective October 15, 2024. As an ex headhunter, I am absolutely delighted with this appointment for the following reasons Track Record of Success: Under her leadership, Miu Miu nearly doubled revenues in H1 2024. She did this publicly and under scrutiny. That's the kind of growth that turns heads. Viral Product Strategy: From micro miniskirts to crystal briefs, Petruzzo knows how to create buzz-worthy products. Balancing Act: Her ability to blend viral trends with wearable classics is exactly what Dior needs in today's market. Soft Landing Strategy: With Dior coming off a period of rapid growth, Petruzzo's expertise could be key in navigating a slowing luxury market. Talent War Heats Up: This move highlights the fierce competition for top talent in luxury, especially as growth slows. The big question: Can Petruzzo work her magic on Dior's €10 billion empire? YES SHE CAN! And what does this mean for the wider luxury landscape? As I discuss in my soon to be released book "The Luxpreneur: How to Start and Build a Successful Luxury Brand," the ability to innovate while respecting heritage is crucial in luxury. Petruzzo's appointment suggests Dior is doubling down on this strategy and I love it for them! What's your take on this luxury chess move? #Luxpreneur #Dior #LuxuryStrategy #FashionLeadership #DiorFuture #TheLuxpreneur https://lnkd.in/e4ghzaKN

"𝑰𝒔 𝒊𝒕 𝒘𝒐𝒓𝒕𝒉 𝒊𝒕? 𝑻𝒉𝒆 𝒔𝒕𝒂𝒈𝒈𝒆𝒓𝒊𝒏𝒈 𝒎𝒂𝒓𝒌𝒖𝒑 𝒐𝒏 𝒍𝒖𝒙𝒖𝒓𝒚 𝒃𝒂𝒈𝒔 𝒓𝒂𝒊𝒔𝒆𝒔 𝒆𝒚𝒆𝒃𝒓𝒐𝒘𝒔." Did you know that Dior pays around 𝑼𝑺𝑫 57 to its suppliers to make a bag that sells for a staggering 𝑼𝑺𝑫 2800? That’s nearly 50 times the manufacturing cost. This stark contrast has sparked a global debate: are we paying for the product, or are we paying for the brand? And is this pricing model justified? 📌𝐋𝐞𝐭’𝐬 𝐛𝐫𝐞𝐚𝐤 𝐢𝐭 𝐝𝐨𝐰𝐧: 👉𝑸𝒖𝒂𝒍𝒊𝒕𝒚 & 𝑪𝒓𝒂𝒇𝒕𝒔𝒎𝒂𝒏𝒔𝒉𝒊𝒑: Luxury brands often emphasize superior materials and exceptional craftsmanship. But does the production cost alone justify the price tag? 👉𝑩𝒓𝒂𝒏𝒅 𝑽𝒂𝒍𝒖𝒆: Much of the high cost comes from the brand’s reputation, history, and perceived value. When you buy Dior, you’re not just buying a bag; you’re buying into a legacy, an experience, and a status symbol. 👉𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 & 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏: Significant investments in marketing, research, and innovation also play a role. These brands lead in fashion trends and set standards in the industry. 👉𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑷𝒆𝒓𝒄𝒆𝒑𝒕𝒊𝒐𝒏: For many, owning a luxury item is about exclusivity and identity. The premium price reinforces the exclusivity of the brand, making it more desirable. 𝐈𝐬 𝐢𝐭 𝐣𝐮𝐬𝐭𝐢𝐟𝐢𝐞𝐝? The answer depends on perspective. From a purely functional standpoint, the price difference may seem exorbitant. However, from a brand loyalty and value perspective, consumers often find the added value in the intangible aspects—status, quality, and the brand’s heritage. 𝑾𝒉𝒂𝒕 𝒂𝒓𝒆 𝒚𝒐𝒖𝒓 𝒕𝒉𝒐𝒖𝒈𝒉𝒕𝒔? Do you believe luxury pricing is justified by the brand value, or should it be more aligned with the production cost? 𝑳𝒆𝒕’𝒔 𝒅𝒊𝒔𝒄𝒖𝒔𝒔! #LuxuryBrands #PricingStrategy #BrandValue #Marketing #ConsumerBehavior #BusinessDebate #aviation #msme #enterprenuership

In luxury fashion, advertising is more than just showcasing products; it’s about selling a dream and a lifestyle. Dior epitomises this by crafting narratives that resonate emotionally with their audience. Their campaigns don’t just offer beautiful products; they offer the pleasure of exclusivity, elegance, and timeless beauty. Dior’s advertising appeals to the desire for status and self-expression, making their customers feel part of an elite group defined by taste and sophistication. At the same time, they address the fear of being ordinary, promising that wearing Dior elevates and distinguishes you in a crowded world. By consistently tapping into these emotional drivers, Dior creates a powerful connection with both affluent customers and those who aspire to join their ranks. It’s not just about what the product is—it’s about what it represents. For luxury brands, the lesson is clear: understand your audience’s dreams and fears, and craft campaigns that speak to both. In doing so, you don’t just sell a product; you offer a glimpse into a desired way of life and drive customer loyalty. #LuxuryFashion #Dior #BrandStrategy #EmotionalConnection #AspirationMarketing

Contactlab presented the new #DigitalCompetitiveMap 2023 mapping 34 key #FashionLuxury players. The analysis is based on 468 digital parameters divided into the vertical Digital Strategic Reach axis with Worldwide coverage and the Horizontal Digital Customer Experience axis based on US Websites. For the second year Dior (Christian Dior Couture / Parfums Christian Dior) stands out as the overall best performing Brand, while Prada (Prada Group) is the best improver compared to the 2022 Map positioning. On the Digital Strategic Reach axis Dior is followed by Prada and Gucci. On the Digital Customer Experience axis Dior is closely followed by Gucci, Moncler, Bulgari and Louis Vuitton. Tiffany & Co., Valentino, Burberry and Giorgio Armani are also part of the Top 10. Based on the International Map Dior last week received the Best in Class #AltagammaDigitalAwards 2023 for Fashion&Luxury and Bulgari for Hard Luxury.