TechCrunch’s Post

A new wave of AI agents is set to revolutionize how we search and use the internet. Google's Project Mariner, H Company's Runner H, and Claude's Computer aim to automate tasks such as searching and visiting websites, performing complex actions like booking flights, purchasing goods, and enabling users to streamline cumbersome, multi-step online processes without repetitive manual input. This development marks a significant milestone in human interaction with online data and the role of chat- and voice-based AI services, raising questions about the future of search engines like Google, digital advertising, and online commerce. Will it decentralize the roles of current incumbents like Amazon? Who arbitrates trust and truth in search results, will it be abused by bad actors? What strategies will businesses need to adopt to effectively integrate Large Language Model (LLM)-based agents?

eCommerce & websites that are dependent on website leads or funnels to drive sales are about to be turned upside down! Googles new Gemini 2.0 AI-Agent will change website UX and how we use the web…forever! Google said this is part of a “fundamentally new UX paradigm shift, moving users away from directly interacting with websites, and instead, interacting with a generative AI system that does it for you.” 🤖 The era of AI Agents will have significant implications for brands, website design & the importance of keeping your websites content 💯% upto date with the latest information. (AI Agents can interact 24/7) “Zero Click” interactions & SearchGPT where a user gets the information they are searching for via a browser or a ChatBot is already increasing at record levels, some keywords (& webpages) are already seeing +80% Zero Click(meaning 80% of users never visited the website but saw your content in the search result or chat) this change will accelerate the move & result in even fewer users visiting your website. So what can brands do? Amplifir’s advice is to focus on the foundations of great SEO, the good news is this trend is not new, Google crawls our websites using Bot’s already to rank pages organically, just now the AI agents will be interacting with the website on behalf of the user too! #ai #aiagents #webdesign #ux #ui #chatbots #gemini #google #searchgpt #zeroclick #marketing #seo #digitalmarketing #ppc #search #aisearch #agenticai

😱 Google unveiled its first-ever AI agent that can take actions on the web on Wednesday, a research prototype from the company’s DeepMind division called Project Mariner. The Gemini-powered agent takes control of your Chrome browser, moves the cursor on your screen, clicks buttons, and fills out forms, allowing it to use and navigate websites much like a human would. The company is starting out by releasing its AI agent to a small group of pre-selected testers on Wednesday, Google says. 🫢 A Google executive tells TechCrunch this is part of a “fundamentally new UX paradigm shift”: moving users away from directly interacting with websites, and instead, interacting with a generative AI system that does it for you. https://lnkd.in/eJkwrkuB

Today, Google unveiled Project Mariner, an AI agent designed to perform online tasks directly within your browser. From shopping to form-filling, it simplifies digital interactions by autonomously navigating the web in real time. Still in its prototype stage, Mariner hints at a new user experience paradigm—one that is more efficient and intuitive. https://lnkd.in/eyVwyza8 #Gemini #GenAI #Innovation

🙉Have you heard about Google's upcoming Project Jarvis? Similar to what Anthropic is doing, this new AI system is set to change how we interact with our web browsers by taking on everyday tasks like shopping and booking flights. Imagine having a digital assistant that can interpret screenshots and seamlessly navigate websites for you—it’s like having a personal assistant right in your Google Chrome browser! 🤖 While the tech world eagerly awaits, it’s important to consider the implications of such powerful AI. As we embrace these capabilities, we also have to prioritize security and privacy. It’ll be interesting to see how this technology evolves and whether it can gain the trust of users in a landscape filled with similar innovations from other tech giants. What are your thoughts on AI taking control of our browsing experience? #AI #ProjectJarvis #DigitalAssistant

Weeks after revealing that it had launched a new #AI powered search engine for GOV.UK the Government Digital Service has made a number of updates to the search interface for the central government website - including a new autocomplete feature, a streamlined design for filters and sorting, and improved readability of search results. The biggest change is the addition of an autocomplete function to the search bar on the site, designed to help users who may not know the exact terms to look for. It is powered by Google Vertex AI Search, the model integrated into GOV.UK in February and which is trained on anonymised user search queries. https://lnkd.in/edBSzHcp

🚀 Introducing Project Mariner: A New Era of Web Navigation 🌐 Google has unveiled Project Mariner, a groundbreaking AI agent powered by Gemini 2.0. This innovative technology is reshaping how we interact with the web by autonomously navigating through a Chrome extension. 💡 Key Features of Project Mariner: Autonomous Web Interaction: Understands and interacts with web content like text, images, and forms, mimicking human-like actions such as clicking and filling forms. Performance Excellence: Achieved an impressive 83.5% success rate on the WebVoyager benchmark for web tasks. User Safety: Sensitive actions require user confirmation, with built-in safeguards to prevent phishing and misuse. Prototype in Action: Currently in testing with select users, though still operating with some delays. This innovation holds immense potential to redefine web browsing, offering seamless automation while prioritizing user safety and control. Imagine the possibilities for accessibility, productivity, and beyond! 🌟 As this technology evolves, it could mark a significant shift in web interaction, bridging the gap between AI and human-like navigation. #AI #Innovation #ProjectMariner #Gemini2 #Automation #WebNavigation Read more here:

📕 Using Cloudflare AI Models for User Experience 👉🏻 Learn how Sebastien leveraged Cloudflare AI models in Nuxt to improve his drawing app accessibility, SEO and user experience. https://lnkd.in/dxCvFkt9

Online search has indeed undergone significant transformations since its inception. In recent years, the advancements have been particularly remarkable. Modern UX approaches and cutting-edge AI technologies have propelled search capabilities to unprecedented quality levels. These developments have fundamentally enhanced the accuracy, relevance, and user experience of search results, marking a new era in the evolution of online search. To know more, please follow the link to the article ;) #analytics #insights #searchengine #google #tech #technews https://lnkd.in/e_rEsNrQ

Microsoft's Copilot Vision: A New Era in Browsing! Imagine browsing the web, and instead of endless scrolling or manual comparisons, you have an AI assistant analyzing the page in real time, summarizing key points, and offering actionable insights. That’s exactly what Microsoft’s Copilot Vision is bringing to life! Currently available to Copilot Pro users, this feature lets the AI collaborate with you as you browse. Whether it’s comparing product reviews, breaking down complex topics, or even recommending the best travel deals, it transforms everyday tasks into seamless experiences. What makes it stand out? Context-Aware AI: Understands live web pages to provide relevant suggestions. Integrated Efficiency: Works within Edge to save time and streamline workflows. Privacy First: Your data stays with you, operating only within the browsing session. As someone passionate about innovation and efficiency, I can’t help but wonder—how will this shape the way we interact online? Will tools like this become a standard part of our digital toolkit? Your thoughts? Let’s discuss! #AI #Microsoft #Innovation #FutureOfBrowsing https://lnkd.in/gvNUT-r9