Tech-Gofer’s Post

Before you throw a chatbot on your website, make sure you know your audience. Not every customer wants to interact with a bot, and the wrong move can hurt the customer journey. Kevin LaMair, former CTO of Putting World highlights the importance of understanding your customer’s demographic before implementing new tech like bots. Some customers prefer old-school interactions, and forcing them to use a bot can turn them away.

Get to know your audience and improve your tech approach. Watch the full episode here:https://youtu.be/X3GXHl9BEyw

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