It's not every day that you get the opportunity to create an icon, with an icon. When this project for Johnnie Walker landed on our desks at VIRTUE Worldwide our first thoughts were - "Amazing, incredible but how the hell are we going to pull it off?" The timelines were tight (as timelines usually are), the pressure was high (as pressure usually is) but the job at hand made it all worth the while. So we did the only thing we could - roll up our sleeves and jump four feet in.
And man, this was a project that worked in multiples! Many decks, many routes, countless scripts (30 at last count), innumerable drafts (stopped counting at 125), numerous meetings, a million debates on luxury, style, tone, costumes, tracks, a ton of government regulations, a billion hiccups all the way to production, and a wonderful team that JUST REFUSED TO GIVE UP.
They say it takes a village, but this project was a whole goddamn township!
Here's to my incredible partners in crime - Saumya, Sumbul, Toto, Ayushi, Ria, Jayesh, Annika, Shaily, Manas, Brijeshchandrasinh, Lesley, Huiwen, John and everyone else at VIRTUE India who fought, cried, laughed and kept the faith through this tsunami of a project. I appreciate you guys. Truly. I shudder to think where this project would have been without you. Pappis and jhappis all around.
The amazing folks at Diageo India - Aparna, Jessica, Naganand, Hiren and everyone else who jumped into the trenches and made this a walk to remember. We couldn't have asked for a more collaborative, cool bunch of people to work with. Big love!
Our partners at Bang Bang Films - Roopak, Kareena, Pooja, Zahabia and everyone else. Thank you for making this look spectacular.
And finally, Sebastien Grousset, our incredibly French and hilariously eccentric director. It was a true honour. Thank you for your energy, your vision and the multiple art history lessons.
So without further ado, here's our latest for a brand that has never stopped encouraging the world to explore, challenge and discover. Featuring Priyanka Chopra Jonas, a true icon who embodies the spirit of Johnnie Walker all too well. This one's for all those who REFUSE to stand still, sit on their laurels and kick off their boots. This one's for all those who #keepwalking.
#virtue #newwork #workcreatedfordiageo #cantstandstill #25yearsofkeepwalking #diwali2024 #priyankachopra
Retired Managing Partner at Weil, Gotshal & Manges, London
4moCongrats - great and deserved recognition of doing a great job over many years