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🚀 Roblox is revolutionizing brand engagement 🚀 Today, Roblox provides brands with endless possibilities to connect with audiences in immersive, interactive ways. Whether it's building a custom experience, integrating brand activations into popular virtual worlds, creating branded items, or hosting virtual events, the options are limitless. In this video, I break down how Roblox is accessible for brands of all sizes and budgets. If you've been considering the platform, now is the perfect time to explore the creative opportunities Roblox has to offer. Watch to learn how your brand can make a meaningful impact in the metaverse! 👇 The replay of our Webinar (full version) on comments 👇 Let's build it together ! 🚀 🚀 🚀 #Roblox #BrandEngagement #MetaverseMarketing #VirtualEvents #DigitalTransformation #FanExperience #FanEngagement #Web3 #Immersive Olivier Moingeon Karen Jouve Guillaume Moret-Bailly Arthur Pesquié Michaël S. Ulysse Chailley Ludovic Dietrich Julien Furlanetto Romane Colliot Florian Jacob Adrien P.

VIRTUAL STORES FOR ROBLOX 🛍️ Obsess builds shopping-focused experiences for brands on Roblox. Virtual stores provide brands with an easy entry point into Roblox, enabling you to connect with a huge audience of young consumers. Download Report: https://lnkd.in/e8AqUy2G ✨ 70M Daily active users on the Roblox platform ✨ 2.6 hours spent daily per user on Roblox ✨ 116M Data points on 3D shopping behaviors from Obsess-powered virtual stores Why build a virtual store on Roblox? Roblox is a #gamingplatform and digital storefront with over 70 million daily active users. 60% of Roblox users are #GenZ. The collection of apps on the platform enables highly engaging #virtualgaming worlds, which #brands can leverage to reach new audiences and increase loyalty. Obsess works with Roblox to create shoppable, focused, high fidelity virtual stores that give brands a more seamless and manageable entry point onto the platform. While traditional Roblox worlds focus on incentivizing game play, Obsess-powered #virtualstores in Roblox leverage #gamification and tactical merchandising to promote purchases. #ImmersiveBrandExperience #VirtualStores #Obsess #RobloxCreative #SocialXR #ImmersiveMarketing #SpatialNetworks #XR #DigitalExperience #SpatialNetworking #GamingIndustry #BrandExperience #DigitalAvatars

Roblox 𝗷𝘂𝘀𝘁 𝘀𝗵𝗮𝘁𝘁𝗲𝗿𝗲𝗱 𝗿𝗲𝗰𝗼𝗿𝗱𝘀 𝗶𝗻 𝗤3, 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗶𝘁𝘀 𝗖𝗙𝗢 𝗰𝗮𝗹𝗹𝘀 '𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗾𝘂𝗮𝗿𝘁𝗲𝗿 𝘁𝗼 𝗱𝗮𝘁𝗲.' ✨ Roblox just set a new standard for brand potential within the gaming space. The numbers speak volumes, but what they mean for brands is even more exciting: 📈𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲  - 88.9M Daily Active Users(+27% YoY)   - 20.7 BILLION Hours Engaged(+29% YoY)   - Rapid Growth in 13+ Audience(+34% YoY)  Roblox’s audience is maturing and engaging more deeply, creating unprecedented opportunities for brands to connect meaningfully with Gen Z and beyond. Roblox now has "enormous headroom" to grow, according to CEO David Baszucki, tapping into less than 3% of the total addressable market in gaming. For brands, these results underscore the importance of Roblox as a powerful engine for conversion, loyalty, and brand affinity. It's no longer just about top-of-funnel engagement; the platform’s ecosystem is creating rich, immersive experiences that brands can leverage to build deeper, lasting connections with young audiences. At Cryenx Labs, we’re shaping immersive strategies for visionary brands aiming to influence pop culture and engage meaningfully with younger generations. If you’re ready to explore how Roblox can drive brand loyalty and audience connection, let's talk. #GamingMarketing #Roblox #GenZ #BrandStrategy #FutureofGaming

🎬 Lights, Camera, Action! Why Universal Studios is Embracing Roblox, and Why You Should Follow Suit 🎮 In a move that's turning heads in the entertainment industry, Universal Studios Hollywood has made a splash by entering the vibrant world of Roblox. But what's the reasoning behind this strategic leap, and why should other companies take note? Let's dive in: 🌟 Capturing a Captive Audience: By tapping into this vast and engaged community, Universal Studios can extend the reach of its beloved franchises like Despicable Me to new heights, offering fans immersive experiences they can't find elsewhere. 💡 Innovative Marketing Opportunities: Roblox isn't just a gaming platform—it's a dynamic ecosystem where creativity knows no bounds. 🚀 Expanding Brand Presence: In today's digital age, it's essential for brands to meet consumers where they are. 🌐 Global Reach: Roblox boasts a global user base, providing Universal Studios with a unique opportunity to connect with fans from diverse backgrounds and cultures. 🔑 Setting a Precedent: Universal Studios' foray into Roblox sets a precedent for other companies in the entertainment industry. In conclusion, Universal Studios' entry into Roblox exemplifies a strategic move that aligns with the evolving landscape of entertainment and consumer engagement. By embracing digital platforms like Roblox, companies can tap into a wealth of opportunities to connect with audiences, drive engagement, and extend their brand reach in exciting new ways. As the saying goes, "Lights, camera, Roblox!" 🌟🎬 A big thanks to Jason Steyaert for sharing this, and a huge congratulations to Universal Studios Hollywood & Illumination for launching Despicable Me 4 Heist Obby in Roblox! #ROBLOX #Universalstudios #Illumination #DespicableMe #Movies #TheGenXMedia

🌐✨ From Roblox to Coachella – Bridging Generations in Every Dimension 🎤🌟 In today’s dynamic digital landscape, engaging with current and future audiences is key to brand longevity. How do we bridge the generational gap, with each generation having different ways of engaging and immersing themselves in experiences? 🔹 Unified Experiences: While younger audiences dive into virtual worlds like Roblox to enjoy events from their screens, older generations relish the tangible energy of live experiences. This year's Coachella exemplified our dual-stage approach—artists performed live and virtually, proving that integrated experiences can captivate a broader audience. 🔹 Generation Z is enthusiastic about the metaverse; one example is that two-thirds of Roblox’s 50 million daily users are under 16. Luxury and mainstream brands like Gucci and Vans are ramping up their metaverse strategy with a focus on attracting younger consumers. Both brands are experimenting on multiple platforms to determine where and how to recruit lifetime customers. Source McKinsey & Company 🔹 Globally, 61% of millennials and 63% of Gen Z say they’ll attend more events. Source G2 🤔 However, how many brands integrate their digital and live event campaigns to maximise the ROI? 🔹 Lively Worldwide’s Strategy: At Lively Worldwide, we believe in the power of integration. By harmonizing digital innovation with experiential design, we reach audiences where they are today and where they will be tomorrow. Whether through a virtual concert or an iconic festival, our campaigns are crafted to deliver comprehensive experiences that drive robust engagement and ROI. 🔗 https://lnkd.in/g8GSJHWP #BrandStorytelling #DigitalInnovation #ExperientialMarketing #LivelyWorldwide #EventStrategy #FutureOfMarketing

Focusing solely on the present can quickly render you a relic of the past. Engaging with new consumer generations is essential. If your brand isn’t present where these younger demographics spend their time, you risk becoming invisible. Moreover, without creating compelling and relevant experiences, you risk being tuned out. Consider this: Are traditional marketing tools like static photos, social media videos, or search engine highlights sufficient to engage the younger generation? The answer might be found in innovative approaches like the BBC’s strategy of integrating their content on interactive platforms such as Roblox to connect with younger audiences. #DigitalMarketing #BrandEngagement #ConsumerBehavior #GenZ #Roblox 👇

The BBC recently launched a game on Roblox called #BBCWonderChase, featuring several unique experiences of its best-loved programs 📺 Roblox is currently one of the most popular Metaverse platforms, with over 71 million daily users, a significant portion of whom are within an age demographic that greatly influences content consumption habits and brand awareness. 📈 What it means for the media industry that the world's leading public service broadcaster has joined Roblox's #Metaverse as a marketing strategy 👇 WHAT IS BBC WONDER CHASE 🎮 #BBCWonderChase is a Roblox game that centers on a “free, fun, vibrant world, featuring some of the biggest #BBC shows like Match of the Day, Doctor Who, EastEnders, and The Next Step.” The experience is completely free and available across all devices (PC, mobile, and consoles). In it, players can meet the BBC’s most famous faces, including Gary Lineker, Zara McDermott, Louis Theroux, Hacker T Dog, and the Fifteenth Doctor. THE VALUE OF CREATING EXPERIENCES IN ROBLOX 🎲 There are two big reasons why #Roblox is so appealing to big brands right now: Community and ROI. Unlike other platforms, Roblox fosters a deep emotional connection between users and brands. Think of it as a virtual playground where friendships are formed, memories are made, and emotions run high. Brands get to be a part of it all. Reaching an audience of almost 70 million users with digital advertising is difficult and expensive. Even more difficult is getting users to interact with your brand or consume your digital products. Studies show that the Return on Advertising Spend (#ROAS) on Roblox can be 13 to 17 times higher than on platforms like TikTok, Instagram, or Snapchat, which have been the kings in recent years. Want to learn more about the BBC Wonder Chase experience on Roblox? Read our latest article 👉 https://lnkd.in/dcFRzSqG #BBC #BritishBroadcastingCorporation #Roblox #WonderChase #GameExperience #RobloxMetaverse #Media #MediaIndustry #Digitalmarketing

Roblox has launched its own experience to educate brands about how to build on the platform. The Roblox Brands Experience features case studies from brands that have built on Roblox including Walmart, Universal Pictures (Kung Fu Panda 4), Paris Hilton's 11:11 Media and adidas. Here's more from the description: Welcome to The Brands Experience, presented by Roblox - an immersive way to participate and learn about activating on Roblox. Here, you’ll be able to… 👀 Discover Roblox and immersive ads ✈️ Travel through brand case studies 🎧 Listen to the latest Roblox Tech Talks in the Podcast Lounge 🪜 Level up your Roblox marketing knowledge with the Roblox Quiz Challenge Link to check it out: https://lnkd.in/d87arVaK Congrats to those involved in bringing this project to life at Sawhorse Productions and Roblox, including Tracey Mancenido, Nic Hill, Noah Tsutsui, Rachel Rothkrug, Tim Nackashi, Jessica Weiss. Want to learn more about Roblox for brands? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #roblox #videogames #gaming

We're excited to announce our partnership with Polycount.io & Mondelēz International to launch SOUR PATCH KIDS: Mischief Tycoon onto the Roblox platform! 🍬 Starting today, players can dive into the world of Sour Patch Kids through a brand-new Roblox tycoon. They can play minigames like "Lemonade Downpour" and "Watermelon Whack", while earning free Roblox Avatar items & IRL Sour Patch Kids merchandise. 🎮 By creating Roblox experiences that feel aligned with the brand image and truly native to the Roblox platform, it not only allows for a brand to integrate seamlessly in Roblox, but also immerses the #GenZ & #GenAlpha audiences into their brand. ❗ If you're an agency or brand looking for a studio to produce Avatar Items, integrate into top experiences, or create custom-branded experiences, let's connect! ✉️Reach out to Socialmedia@TurningTables.Games, and let's bring your vision to life! #Roblox #metaverse

The Brands Experience on Roblox 🚀 It is an immersive journey designed to showcase the platform's unique capabilities to agency and brand partners. Key features: ⭐️ Guided mode for platform newbies ⭐️ Interactive case studies (Walmart Discovered, Kung Fu Panda 4, Slivingland, adidas ) ⭐️ Exploration of ad formats (Video, Image, Portal) ⭐️ Roblox Quiz challenge to test marketing knowledge ⭐️ Podcast Lounge for Roblox Tech Talks This experience brings the magic of Roblox to life, demonstrating how brands can engage with 80M daily active Gen Z/Alpha users. If you're a marketer curious about Roblox, this is your chance to dive into the platform and discover what's possible. Try it here: http://bit.ly/47h0d99 #Roblox #DigitalMarketing #BrandExperience #Metaverse