Steve Knapp’s Post

This is so nicely done.

Global film audiences have become much more familiar with generated images since the good old days of trains and camera angle illusions. I don't know about you, but I feel like I'm always noticing little details that give away the fiction I'm consuming, despite the industry's progress. In the modern era, generated scenes take large teams of 3D modeling artists and technicians plus specialized sets and equipment. Production is very expensive. Enter AI companies like Runway. They are partnering with Liongates to make an already impressive product for creators even better. These kinds of partnerships between tech companies and those with high quality data sets will define winners and losers over the next year. I'm so excited for this new era of animation and the stories that will finally be told as a result. I pray it will be used to share joy and to unify rather than to spread fear or hate. If you have a large data set, be sure you find a strong partner if you're looking to build AI solutions. There are many risks and complexities that the industry is still learning how to mitigate. And if you can forgive the shameless plug, you might consider InterSystems . 😉

Lionsgate's collaboration with Runway to train a proprietary model using their catalogue marks a pivotal moment in how studios may embrace generative AI. This partnership raises an interesting perspective on how AI can transform content creation, but it also brings to light broader industry implications. How will this shape the future of creative workflows in studios, and what role will generative AI play in evolving storytelling? It’s exciting to see AI innovation driving new possibilities, yet we must also consider the ethical and creative impacts this might have on the entertainment industry as a whole. As a generative AI enthusiast, I'm keen to see its smart adoption but also believe in asking critical questions to set new industry standards. #ai #generativeai #artificialintelligence #generativeart #lionsgate #runwayml #creativity #studio #innovation

Don't just make an impression; make a difference. Because it's about more than standing out.  It's about standing for something. When audiences are met with authenticity and purpose,  They'll give you permission to go places you've never been to before.  To venture beyond the business and make an impact on the most critical issues of our time. Because the real battle isn't for their attention; it's for their hearts.  And connecting what you do with what the world needs is how you win the war. Great content really can change the world. When our clients win, we ALL win. #thehooligansagency #creativeagency

Creative work is effective work. And the proof’s in the results. Part of the LIONS Creativity Report Series, Creative Impact lifts the lid on the techniques that brands and companies are using to cut through the bland and drive effectiveness. Powered by insights from Cannes Lions 2024 and the work that won, this report will help you increase your impact by connecting with the right audiences. Discover Creative Impact here | https://lnkd.in/ezv7agvq

5 Pieces of free advice, knowing the ad business deeply, after 30 years in it: - Always follow the talent. - A Vision can be blindsided, hacked and debilitated by the lack of preparation that comes with always being short term. This goes all the way from your creative reputation to your balance sheet. - Avoid making important decisions on an emotional moment. - Stating the obvious adds little value. - Keep an even keel. Trust and celebrate accolades and critics with equal stance. Neither celebrating hype or being offended will help you.

Which M&E company impressed you the most this year? You'll notice we're not looking to name winners and losers but rather end the year on an inspirational note as 2025 is upon us. Come tell us by filling in this quick survey. Be cool and don't name your own company 😉 #streamingmedia

And....we're off! Now's the time to get your award entry hats on and write those killer submissions that will knock the judges' socks off (though I'm currently wearing house Uggs as it's a bit chilly). Having been on both sides of the fence on many occassions, I'm excited to read entries that combine creativity with measurable impact. How did your campaign shift audience perceptions, drive engagement or manage reputations? What changed from the start to the end of the campaign? Why, how and for whom? All the info you need is here: https://lnkd.in/ecjVEnDg

Because LoopMe is not a household name, I often encounter misperceptions about our methodology, specifically tied to both our ability to measure third party campaigns, while also being able to create and scale first party audiences. The video attached here attempts to clear up some misperceptions. Reach out if you'd like to learn more!

GBC Time delved into a conversation with our Head of Marketing, Tereza Melicharkova, to unveil our top-performing slots, what trends we're following and our pivotal objectives for the year ahead. ⭐️ Already conquering major markets like the MGA, SGA, Germany, and the Netherlands, our gaze is firmly set on the UK, with Ontario and Greece in the latter part of the year. 🌎 Our ethos has always been to create games that appeal to as wide an audience as possible, so Tereza explains how we navigate shifting preferences across different markets, steering clear of being confined by passing trends. 🤩 The recent triumph of Tipsy Charms, our debut collaboration with ELYSIUM Studios, was an engaging and feature-rich slot that resonated well with players. This acquisition marks a significant stride towards future triumphs, with our upcoming release, Law of Gilgamesh, primed to set new benchmarks. 🎰 Continue reading: https://lnkd.in/eKemaHfF 📲 #iGaming #Swintt #LetsDoThis #Slots #Casino