Creative work is effective work. And the proof’s in the results. Part of the LIONS Creativity Report Series, Creative Impact lifts the lid on the techniques that brands and companies are using to cut through the bland and drive effectiveness. Powered by insights from Cannes Lions 2024 and the work that won, this report will help you increase your impact by connecting with the right audiences. Discover Creative Impact here | https://lnkd.in/ezv7agvq
Cannes Lions International Festival of Creativity’s Post
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BCJK partners with you to develop a brand voice that resonates and inspires your audience. "Your voice has power – download the blueprint to start creating at bcjkinc.com/free!"
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The future belongs to those who invent it! CEO/ COO/ Non-Executive Director/ Finance/ Asset Management/ Corporate Governance/ M&A/ Audit Co/ Remuneration Co
The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity. Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign. These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here: https://lnkd.in/d2EKiCag #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue
See the Grand Prix Winners of the 2024 Cannes Lions
adweek.com
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Helping museums increase traffic by using authentic brand messaging and communication habits to create a loveable brand that leads to lifelong, repeat visitors.
🚀 Ready to elevate your museum's marketing game? Check out my latest blog post on five must-read PR and marketing books. These resources offer practical insights to engage your audience and enhance your brand. 📚✨ Here's the link: https://lnkd.in/et-sf9zV #MuseumMarketing #PublicRelations #Storytelling #lovemymuseum
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3 Secrets to A Memorable Hybrid Event 1. 🤝 Engage both audiences: Your event has to be designed with both virtual and in-person audience experiences in mind. 2. 🎤 Leverage high-quality AV: Professional AV can make or break the event. Invest in quality services with quality equipment. 3. 📣 Plan post-event Impact: Keep the momentum going with engaging content, surveys, and updates with next steps for attendees.
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