Stephen Adesina’s Post

Big News! 🚀 We just launched a FREE ProductLed Masterclass! Learn how to build a multi-million dollar SaaS company with a tiny team. Discover our 3-phased system that’s helped 324+ companies generate $1B+ in self-serve revenue. You’ll also learn how to: 1. Avoid top PLG scaling challenges 2. Acquire "zero-touch" customers 3. Unlocking exponential growth Plus, get a free worksheet to implement what you learn. Check it out on productled(dot)com. It's free! Happy growing, Wes

At SaasFactor, we're all about mastering the art of SaaS product design. With a worldwide portfolio of groundbreaking creations, we know what it takes to craft and launch a SaaS product that's destined for greatness. Think problem-solving prowess, seamless communication, and a deep grasp of the business intricacies behind every pixel. When it comes to deliverables, we're laser-focused – no distractions, no side gigs. Because in the realm of SaaS, excellence is our sole obsession. 🚀

When thinking about saas differentiation, think multi-product. There is a catch though: Prepare for the challenge, and advice from those who have gone before you. A great example is Jack Altman from Lattice. Am in the weeds to provide you a deep dive on how Latticd scaled to $100m arr using this strategy. p.s: Get proven product marketing Here: productletter.beehiiv.com

What's the priority when you hit PMF with 200-300 customers for your SaaS? (Let's say you have go-to-market *mostly* figured out) I'd argue that it's continuous product improvement. Continuous product improvement enables you to achieve the following: ✨ Deliver more value ✨ Reduce support time ✨ Reduce product friction ✨ Increase demo conversions ✨ Improve ease of integration ✨ Reduce onboarding time ✨ Increase retention ✨ Increase ease of billing I've been part of several SaaS teams where the founders achieved an exit. It takes rigorous attention and commitment to an ever improving product experience. And it's what set their SaaS on the path for acquisition.

New SaaS founders, stop going about software comparison like it's a battle of egos.😓 You don't have to engage in heated features vs features, two-way comparison debates to win. Instead, you can use a well-crafted three-way comparison content to get a good piggyback off category leaders. Simple strategy: 🎯 Pair two category leaders together, then at strategic turns, introduce your SaaS as a subtle alternative. This way, you get to ride the wave of their search volume, while positioning your product as the best thing since sliced bread. You're welcome.😇

From building a $100M holding company to achieving 3x SaaS exits, Dan Martell’s insights were incredibly valuable.💡 I had a call with Dan, and three lessons stood out: 1. Be consistent towards the outcome of your dreams. 2. Your purpose lies next to the things you don’t want to happen. 3. The only thing holding you back is the inability to do the work you know you need to do. Which of these points resonates most with you, and why? Share your thoughts below. 

Biggest takeaway of 2024 (so far): Paid proof of concepts with a small cohort of users is * definitely * the fastest way to prove SaaS time to value. For context, we were offering free trials of Seam, but it wasn't moving the needle — and converting to paid contracts took too long. So we pivoted. Now, we're offering paid trials with a smaller group of users. The result? - Quicker decisions from founders - Customers bought in from day one - Shorter sales cycles from end to end This learning reinforced why we built Seam in the first place — to help companies make their own data-driven decisions with real-time insights.

I missed 2 SaaS in 2 months, here's what I learned: 1- ProductHunt is only interesting if you're first. Winner takes all. If you can’t be number 1, everything you do on ProductHunt is a waste of time. 2- When you're on a red ocean, 99 times out of 100, when you have a feature idea to move to a blue ocean, someone has already had that idea and made that move (successfully or not). 3- There's no point in delivering a product quickly if the MVP doesn't add anything to or differ from existing products - because no user will waste time testing it. 4- If you can't find free users who use your product every day, you'll never be able to sell it. 5- The easier it is technically to create a SaaS, the harder it is economically to launch one. When the barriers to entry are lowered, there are so many new entrants to the market that competition inevitably creates new barriers further down the line. 10 years ago, it was difficult to get the tech to launch a SaaS; today, getting the tech is easy, but finding customers is very complicated because competition is intense. Have I forgotten any lessons? Let me know in the comments section. 👇👀

7 ways to promote your SaaS for free : 1. Engage in conversations where people are talking about the problem you are solving. 2. Promote your SaaS in communities of products you used to build your product. 3. Launch on launchpads like Product Hunt, Uneed, Microlaunch (try to get a few testimonials before launching). 4. Launch your product on 100+ platforms and directories. 5. Find creators and founders whose products or services work well with yours. 6. Reach out directly to your ideal customers with personalized messages. 7. Share your small wins and learnings over the internet.

Atul Raghunathan of Hyperbound describing key learnings from their early approach to pricing on a recent episode of Monetizing SaaS. Great lesson in pricing psychology and how markets can anchor to specific price metrics. In this case seats. Initially, they thought platform fee + seat would make sense. But learned that their market preferred seat-based regardless of weather platform + seat yielded better economics for customers.