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Stanlee E. NGOLE

President at Ed Africa Group SAS, Head of Marketing at Crédit Foncier du Cameroun.

There's this old lady who comes around our office premises every couple of days, hawking groundnuts and 'caramel'. I bought from her a few times, so she made it a habit to stop by my office each time she has snacks to sell, and each time, I will buy. Sometimes I bought for my colleagues as well. However, one isolated time she came and I didn't have cash handy. So I asked her to drop a bottle or two and collect her cash the next time she passes by, in a few days' time, and she declined. I thought I was doing her a favour by buying her snacks so I opted for credit out of sympathy. But she refused and so I stopped buying from that day on. But she relentlessly continued to stop by my office and make her offer. And each time, I'll say I don't need it. This isn't about whether I was right or wrong or kind or wicked but many businesses lose clients and potential clients because they mess up at the level of focus and timing. What your client pays you for service rendered is very important, as it is what keeps your business running on a daily basis especially in our purely capitalist context. However, the relationship you build with your client is what keeps your business running in the long run. If you want to sustain the short run, be smart with your cash. But if you want to play the long game, be wise in your relationships: your clients, your stakeholders, the Banks. #theEconomyofBliss #EdAfricaGroup

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