Joe S.’s Post

Lead your teams as if they’re a band. 🎶✨ When they’re all in sync, the music is pure magic.  67% of companies with great harmony among their teams gain killer insights into their audience.  Think of your marketing as the lead guitarist. 🎸 They play catchy riffs to hook people’s attention.  Your sales team is the drummer. 🥁 They master the beats and maintain good rhythm.  Your RevOps are the sound engineer or a conductor even. 🎛️ They make sure everything is in perfect harmony.  The result?  Every campaign is pitch-perfect! 🤩 To recap, get your teams together.  Let them align and harmonize.  Watch them amplify your strategy and hit every note perfectly.  If your teams made a band, what would you name them?

I know "Brat Summer" 💚 ☀ is technically over, but this Charli XCX interview showcases how much she and the album are a masterclass in brand building, storytelling, and fan engagement. Charli XCX's journey with the album Brat is far from an overnight success story. It is rather a testament to the power of staying true to your creative vision while letting your fanbase be the guiding light. In an era where quick wins and trends often dominate marketing strategies, Charli XCX has proven that understanding and catering to a niche audience is a key to success — a lesson marketers and brands should take to heart. In her own words, she found a way to "light a fire" by recognising the hunger of her audience. Charli XCX knew that her fans craved authenticity and connection, and she leaned into that — no sacrifices, no pandering, and sometimes no filter. The bold, unfiltered storytelling and visually disruptive elements like the Brat album cover did more than shock; they sparked conversations, built a stronger community, and positioned her brand at the intersection of pop culture and art. In a world full of short-term thinking, pandering to the masses, and lacking a budget for product development or creative expression, this interview reminds us that authenticity, creative freedom, and audience focus will equal a deeper connection and success for any brand. 🎥 Video linked below — Worth having on in the background today! 🎶 https://lnkd.in/gBwbN5ad #MarketingStrategy #BrandBuilding #Storytelling #CharliXCX #FanEngagement #Brat #Authenticity

I’m not a fan of Beyoncé’s music (I like band R&B), but I am a huge fan of her business strategy. As a marketer, I have to appreciate the brilliance behind the roll-out of her latest product, Sir Davis. A few days before its release, rumors started swirling about a potential performance at the DNC. Whether or not that performance was ever really on the table, the buzz worked in her favor. By leveraging the speculation, Beyoncé created even more anticipation for her brand without ever stepping on stage. It's a masterclass in strategic marketing, taking advantage of moments and creating a conversation that benefits the brand. What are your thoughts on leveraging rumors and timing to boost a product launch?

🚀 Launching a product without an unforgettable demo is like hosting a party without music. What's the secret sauce? Emotion + Story. Big impact starts with small moments. 🎯 Imagine: You're at a demo, and suddenly the product saves your day. Those stories? Pure gold.✨ How do you craft a demo that sticks and sells? Here’s the magic 💼👇: - Spark curiosity in seconds. - Show, don't just tell. - Make it relatable. 🔄 Share your best demo stories! What made them unforgettable? Or, what missed the mark? Your insights could help others ace theirs. 👇 #ProductLaunch #DemoDay #EntrepreneurTips #MarketingStrategy #TechLaunch #StartupSuccess #CustomerEngagement #EmotionalBranding 📞 7741919844

🚀 Launching a product without an unforgettable demo is like hosting a party without music. What's the secret sauce? Emotion + Story. Big impact starts with small moments. 🎯 Imagine: You're at a demo, and suddenly the product saves your day. Those stories? Pure gold.✨ How do you craft a demo that sticks and sells? Here’s the magic 💼👇: - Spark curiosity in seconds. - Show, don't just tell. - Make it relatable. 🔄 Share your best demo stories! What made them unforgettable? Or, what missed the mark? Your insights could help others ace theirs. 👇 #ProductLaunch #DemoDay #EntrepreneurTips #MarketingStrategy #TechLaunch #StartupSuccess #CustomerEngagement #EmotionalBranding 📞 7741919844

When a melody or song becomes synonymous with a story, franchise, or brand, it transforms into a powerful tool. 💪🏼 A well-crafted sonic identity doesn’t just resonate with audiences—it amplifies a brand's impact, enhancing consumer perception and driving their purchasing decisions. 💥 At Global, we guide you on a creative and collaborative journey, crafting a bespoke, world-class sonic identity that perfectly aligns with your brand’s values to help you stand out from the competition, connect emotionally with your audiences, and ultimately achieve your commercial goals. 🤩 Let us help you make your brand unforgettable through the power of music. #MusicComposition #MusicProduction #Music #MusicStrategy

🎸 **Attention SMB Owners!** Dive into a nostalgic trip back to the '90s with the upcoming West End show, 'The Battle', exploring the iconic rivalry between Oasis and Blur. This isn't just about music; it's about branding, cultural influence, and the power of rivalry in shaping market dynamics. As business owners, understanding these aspects can provide valuable insights into competitive positioning and marketing strategies. 🌟 Why is this important for you? This clash reshaped pop culture and consumer behavior in ways that are still relevant in today's business world. How can you apply lessons from the Britpop battle to your business? Read more about the exciting theatrical retelling here: [Deadline Article](https://lnkd.in/gueQhzfD) 🔥 **Let's Discuss:** How do you think a public rivalry impact brand perception and customer loyalty? Share your thoughts below! #SMBTips #BusinessStrategy #OasisVsBlur #90sNostalgia #MarketingStrategy #BritpopBattle #SmallBusinessOwner #EntrepreneurLife #BrandRivalry #CulturalImpact

It's another Friday afternoon where the double espresso is hitting in all the right ways, Spotify is cranking (Bob Moses Radio anyone), and as I gear up to watch Caitlin Clark drain another insane amount of threes, I find out from the one and only Molly Falco that shes returned from a conference and learned about an absolute travesty. The need for data, but the fear of the lengthy registration form. This is a very warranted fear, just this week I went to the doctor for the first time in way too long, and I almost left when they handed me that clipboard with the 10-page questionnaire. So if I'm not even willing to fill out this lengthy form about what's most important, my health, of course, we can't expect registrants to sit down and spend 20-30 minutes filling out a reg form. So what do you do? Option 1 - Create a 10-page form and sacrifice your registration numbers but ensure you get the data you need Option 2 - Create a quick form, sacrifice the ever-important data, but ensure your registration numbers hit the mark. Having to choose between two bad options is never the path, and you shouldn't be left with this impossible decision. Well, if you've made it this far, I've got a Friday afternoon treat, drum roll please, it's Option 3. Option 3 combines 1 and 2, giving you the data you need while providing an easy registration form for your guests. Don't sacrifice your reg numbers and don't sacrifice the data, they both are equally important - instead, shoot me a message so we can chat further - and at the very least, jam out to some Bob Moses, cuz it's Friday, and why not. https://lnkd.in/gfdmr8yj

Harmonizing Marketing and Sales: The Sweet Sound of Success  When marketing and sales are in their own solos instead of harmonizing—it's friction, not the music you want.  At Craft, we understand the importance of alignment between marketing and sales. Our goal is to transform that friction into a symphony of success. By orchestrating seamless collaboration between these two departments, we create a unified melody that resonates with your audience and drives growth. Let us help you find the harmony between marketing and sales, so you can enjoy the sweet sound of success. Contact Craft today and let's create music together! #craftmarketingandbranding #MarketingAndSalesAlignment #BusinessGrowth#CraftExcellence #SymphonyOfSuccess

Harmonizing Marketing and Sales: The Sweet Sound of Success  When marketing and sales are in their own solos instead of harmonizing—it's friction, not the music you want.  At Craft, we understand the importance of alignment between marketing and sales. Our goal is to transform that friction into a symphony of success. By orchestrating seamless collaboration between these two departments, we create a unified melody that resonates with your audience and drives growth. Let us help you find the harmony between marketing and sales, so you can enjoy the sweet sound of success. Contact Craft today and let's create music together! #craftmarketingandbranding #MarketingAndSalesAlignment #BusinessGrowth#CraftExcellence #SymphonyOfSuccess