Shashank Shekhar’s Post

Today’s customer journey is far from linear. Consumers engage with brands across multiple touchpoints—whether through influencers, streaming platforms, or social media—long before making a purchase decision. Success hinges on crafting impactful touchpoints across channels, harnessing data for granular insights, and adapting to a world where customer awareness is constantly evolving. Discover how to meet your audience where they are with omnichannel strategies that drive engagement and loyalty. #CustomerJourney #DigitalMarketing #Omnichannel #LunaMedia

What's Hot in Marketing? As marketers, we need to stay ahead of the curve to make an impact. So, what's trending in marketing right now? 1⃣ Personalization: Tailor your message to individual customers for maximum engagement. 2⃣ Influencer Marketing: Partner with influencers who genuinely love your brand. 3⃣ Video Content: Visual storytelling is king - make it count! 4⃣ Sustainability: Highlight your brand's eco-friendly practices and values. 5⃣ AI-Powered Marketing: Leverage AI to optimize and automate your campaigns. 6⃣ Customer Experience: Focus on building meaningful relationships with your audience. 7⃣ Omnichannel Marketing: Seamlessly integrate your online and offline channels. 8⃣ Data-Driven Decisions: Let data guide your marketing strategies. 9⃣ Interactive Content: Engage your audience with quizzes, polls, and more. 10⃣ Authenticity: Be genuine, transparent, and true to your brand's voice. Stay ahead of the game and adapt to these trends to make a lasting impact! What's your favorite marketing trend? Share in the comments! #MarketingTrends #Personalization #InfluencerMarketing #VideoContent #Sustainability #AI #CustomerExperience #Omnichannel #DataDriven #InteractiveContent #Authenticity

Top 5 Digital Marketing Trends for 2024  Stay ahead of the curve and elevate your marketing game with these key trends for 2024: 1️. AI-Powered Marketing: Personalize, predict, and automate to enhance customer experiences.  2️. Omnichannel Marketing: Ensure consistent brand presence across every channel.  3️. Influencer Marketing: Build credibility and reach new audiences with trusted influencers.  4️. Short-Form Video Content: Capture attention quickly with engaging, bite-sized videos.  5️. Privacy-Focused Marketing: Protect data and foster trust by prioritizing transparency. Get ready to implement these trends and drive success in 2024! [digital marketing, online marketing, digital strategy, content marketing, growth marketing, social media strategy, business growth, business consulting, organic search, keyword research] #DigitalMarketingTrends #AIinMarketing #Omnichannel #InfluencerMarketing #ShortFormVideo #PrivacyFirst #Marketing2024 #Awgmen 

The digital marketing game changers you can't afford to ignore😎🚀 There is a lot to explore about how influencers, AI, videos, omnichannel experiences, and chatbots are going to be game changers. #DigitalMarketing #InfluencerMarketing #AI #VideoMarketing #Omnichannel #Chatbots

🚀 Exciting News in Marketing Strategies! In today's fast-paced digital landscape, staying ahead in the marketing game is crucial. Our latest blog post dives into the latest trends and strategies for businesses to maintain a competitive edge. Learn about the significance of personalization, the power of high-quality content, the and the impact of an omnichannel approach. Plus, discover how influencer marketing and data-driven decision-making can elevate your marketing game! Read the full article here: https://ift.tt/yMu4Ygr

📍 We’re live at Brand Licensing Europe DAY 2 and thrilled to be surrounded by some of the most iconic characters in the industry—yes, including the Teletubbies! 🌈 (Couldn’t resist grabbing a quick photo with them!) But on a more serious note, influencer marketing is booming globally, set to reach a massive $21.1 billion by the end of this year. If it’s not part of your omnichannel strategy yet, you’re missing out! 🔥〰️✨ 💡 We’re here at #BrandLicensingEurope to help answer key questions like: • How do you pick the right influencers for your brand? • Do you need a massive budget to succeed? (Hint: You don’t!) If you’re attending, let’s connect! Whether you’re new to influencer marketing or looking to supercharge your current campaigns, we’d love to chat. Drop us a message to meet up! 📩📧📨 #InfluencerMarketing #BrandStrategy #DigitalMarketing #Omnichannel #MarketingInnovation #BLE2024 #BrandGrowth #InfluencerTips Issy Chambury

Marketing in 2024: What's Trending? The marketing landscape is evolving faster than ever. Here are some of the top trends shaping the future: AI-Powered Personalization – Hyper-targeting with AI-driven tools ensures every customer feels uniquely valued. Sustainability Marketing – Consumers are drawn to brands that prioritize eco-friendly practices and social responsibility. Short-Form Video – Reels, TikToks, and Shorts are driving massive engagement. Video is king! Influencer Collaborations – Micro and nano influencers are bringing authentic connections to niche audiences. Omnichannel Marketing – Seamless, connected experiences across platforms are key to winning customer loyalty. Data Privacy Focus – With privacy regulations tightening, building trust through transparent data practices is more critical than ever. Which trend is your brand embracing this year? Let’s discuss!!! #MarketingTrends #DigitalMarketing #AI #Personalization #Sustainability #InfluencerMarketing

Many consumer brands stay direct-to-consumer for too long. Sure, getting a critical mass of customers online is great - but it’s only a starting point. Once consumers know your company, they are going to start looking for your product in stores, too. We learned this at tonies® USA from our experience building our operations in Europe. Our e-commerce channels had helped us create mass market appeal, but we recognized that if we wanted to grow our market share, we needed to move beyond online sales. So we supplemented our DTC online efforts with more channels: Amazon, PR, influencers, and - of course - physical retail. Then, we built new internal systems to enable the success of these additions…because these channels wouldn’t just thrive on their own. To that end, we made sure to over-communicate our company-wide priorities (to keep divisions from competing against each other for customers), and we also aligned our compensation incentives to overall company success, not just channel-specific success. With an omnichannel approach, we were able to take the mass-market appeal that our online DTC campaigns had generated for us and turn that into something much bigger. Gaining a critical mass of customers is a great achievement for a consumer brand, and it’s also a sign that you’re ready to grow even more. Fire up those other channels.

Reflecting on 2024, I'm realizing more than ever that consumers are craving experiences, not just products. Experienced based products and events accounted for 60% of our retail sales this year. (wow) Today's consumers seek meaningful, value-driven interactions over mere transactions. This shift in consumer behavior presents both challenges and opportunities for businesses to thrive! Here are some tips from my past year: ⭐ Master the Customer Journey: Every touchpoint matters – from initial brand discovery to post-purchase support. ⭐ Prioritize Emotional Connections: Create unique experiences that go beyond the transaction. Host exclusive events, workshops, or collaborations. Cultivate a loyal community around your brand. ⭐ Embrace Personalization (Crucial for Retail): This is your competitive edge. Tailor experiences to individual preferences – it's the key to building lasting relationships. (If can buy it from Amazon, Temu, find it cheaper elsewhere, why would I come to you?) ⭐ Elevate the Digital Experience: High-quality product photography and videos, seamless checkout processes, fast website, easy returns, reviews, influencers. Your online experience is SO important. Cheers to 2025! How do you plan on incorporating experiences into your business this year? #CustomerExperience #CX #CustomerJourney #DigitalTransformation #Marketing

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗥𝘂𝗹𝗲 𝗚𝗲𝗻 𝗭 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Generation Z is revolutionizing commerce across Asia, driven by the powerful influence of social media and digital platforms. TikTok reigns supreme as the go-to platform for young consumers, reshaping how brands connect with this tech-savvy demographic. Influencers wield significant sway over Gen Z's purchasing decisions, offering a sense of authenticity and trust that traditional advertising struggles to match. Live streaming emerges as a game-changing trend, blending entertainment and commerce to create an immersive shopping experience. Digital wallets gain traction among Gen Z shoppers, who prioritize convenience and speed in their transactions. Sustainability concerns play a crucial role in Gen Z's buying choices, with many willing to pay a premium for eco-friendly products. Brands face the challenge of adapting their strategies to meet the unique preferences of Gen Z consumers across different markets. Understanding regional nuances becomes essential for success in this dynamic landscape. Supply chain agility takes center stage as companies strive to keep pace with rapidly changing trends fueled by social commerce. Authenticity and engagement prove key to capturing the attention and loyalty of Gen Z shoppers. Seamless, digital-first experiences become the new standard, forcing retailers to innovate and evolve their approaches. Data-driven insights guide brands in forecasting demand and managing inventory to meet the expectations of this influential demographic. Gen Z's impact on retail extends far beyond passing trends, fundamentally reshaping the industry for years to come. Brands that embrace social media, leverage influencer partnerships, and deliver authentic, sustainable shopping experiences position themselves for long-term success in the Asia-Pacific region and beyond. https://lnkd.in/eQQDsdKq