Luna Media’s Post

The digital marketing game changers you can't afford to ignore😎🚀 There is a lot to explore about how influencers, AI, videos, omnichannel experiences, and chatbots are going to be game changers. #DigitalMarketing #InfluencerMarketing #AI #VideoMarketing #Omnichannel #Chatbots

🚀 The Latest Trends in Marketing You Need to Know! 🚀 Marketing is evolving faster than ever! Here are some trends shaping the industry right now: -AI-Powered Marketing 🤖: From chatbots to personalized content, AI is revolutionizing customer interactions. -Influencer Partnerships 👥: Collaborating with micro and nano influencers is proving to be more effective for authentic engagement. -Short-Form Video Content🎥: Platforms like TikTok and Instagram Reels are dominating attention spans. -Sustainability Marketing 🌱: Consumers prefer brands that prioritize eco-friendly practices and social responsibility. -Omnichannel Strategies 📲: Creating a seamless customer experience across all channels is crucial for retention. Staying ahead in marketing means embracing these trends and continually adapting! What trends do you see making waves? Let's discuss! #MarketingTrends #AI #InfluencerMarketing #VideoContent #Sustainability #Omnichannel #MBAJourney

The omnichannel customer journey is more complex than ever, spanning influencers, social media, marketplaces, and more. 🤯 This means retailers need to focus on product data consistency to deliver a seamless experience across all channels. A recent survey revealed that 84% of consumers research online before visiting a store, emphasizing the need for accurate and consistent product information. Are you prioritizing product data management in your omnichannel strategy? #Omnichannel #CustomerExperience #Retail https://lnkd.in/d8fZah-W

The omnichannel customer journey is more complex than ever, spanning influencers, social media, marketplaces, and more. 🤯 This means retailers need to focus on product data consistency to deliver a seamless experience across all channels. A recent survey revealed that 84% of consumers research online before visiting a store, emphasizing the need for accurate and consistent product information. Are you prioritizing product data management in your omnichannel strategy? #Omnichannel #CustomerExperience #Retail https://lnkd.in/g89zp7zJ

The omnichannel customer journey is more complex than ever, spanning influencers, social media, marketplaces, and more. 🤯 This means retailers need to focus on product data consistency to deliver a seamless experience across all channels. A recent survey revealed that 84% of consumers research online before visiting a store, emphasizing the need for accurate and consistent product information. Are you prioritizing product data management in your omnichannel strategy? #Omnichannel #CustomerExperience #Retail https://lnkd.in/en-x69fc

AMC really isn't for "everybody." The value proposition of AMC is not that interesting for somebody who's operating exclusively in the Amazon ecosystem. It's a tool built for omnichannel brands. AMC has three primary benefits right now: 1. Data goldmine: a container for some cool paid data sets (Amazon Flexible Shopper Insights are free for the rest of 2024!) 2. Sophisticated ad targeting: Create unique audiences beyond standard DSP or SD capabilities 3. Omnichannel insights: Analyze customer behavior across Amazon, DTC, and other shopping environments AMC is a powerful tool, but it requires strategy and resources to use effectively. If it doesn't align with your needs, you could waste a lot of time with little to show for it. Thanks to Thomas Spicer for surfacing this question in the comments of a post!

In Episode 12 with Hai Mag, explore how agencies optimize profitability and integrate omnichannel strategies to stay ahead in today's market. Innovative approaches like influencer marketing are crucial for sustainable growth as advertising costs rise. Tune in: https://lnkd.in/deEjnfRM #AgencyOperatorsPodcast #InfluencerMarketing #AmazonMarketing #eCommerceAdvertising

As CTV grows, digital media buying becomes more complex. Fragmented consumption across screens adds challenges, but Teads simplifies it. Our latest blog post explores how content consumption varies by device and time of day—and how Teads’ solutions make media buying easier. Teads simplifies targeting with: • Advanced Contextual CTV taxonomy that bridges the gap across fragmented screens, making it easier to reach your audience. • Seamless alignment of content consumption across devices and times of day, streamlining omnichannel targeting. • Omnichannel Insights that combine what people watch and read, ensuring you reach the right audience at the right time on the right screen. Read more on the blog >> https://hubs.li/Q02RHmnm0 #ContextualTargeting #CTV #CTVTargeting #Omnichannel #AdvancedTV

Many consumer brands stay direct-to-consumer for too long. Sure, getting a critical mass of customers online is great - but it’s only a starting point. Once consumers know your company, they are going to start looking for your product in stores, too. We learned this at tonies® USA from our experience building our operations in Europe. Our e-commerce channels had helped us create mass market appeal, but we recognized that if we wanted to grow our market share, we needed to move beyond online sales. So we supplemented our DTC online efforts with more channels: Amazon, PR, influencers, and - of course - physical retail. Then, we built new internal systems to enable the success of these additions…because these channels wouldn’t just thrive on their own. To that end, we made sure to over-communicate our company-wide priorities (to keep divisions from competing against each other for customers), and we also aligned our compensation incentives to overall company success, not just channel-specific success. With an omnichannel approach, we were able to take the mass-market appeal that our online DTC campaigns had generated for us and turn that into something much bigger. Gaining a critical mass of customers is a great achievement for a consumer brand, and it’s also a sign that you’re ready to grow even more. Fire up those other channels.

Great case study illustrating the impact of HCP targeting on "Consumer" social media platforms. It's been said and proven multiple times, HCPs are people and they consume media so why not engage with them as such? Kudos to #Pulsepoint providing a solution to garner better targeting via paid social and their partner for integrating within various campaigns in a measurable way. https://lnkd.in/exHF7ZS2