Seager’s Post

While the spring and summer markets may get the most buzz, savvy real estate marketers know not to neglect winter video campaigns! For warm weather markets and ski towns, winter is the peak season. Use cinematic video to spotlight: ▪️ Heated pools/hot tubs ▪️ Ski slopes and winter activities ▪️ Cozy fireplaces And, for cooler climates, highlight how listings look their best with a fresh blanket of snow. Seasonal branding resonates with buyers. Make your video marketing efforts as evergreen as a classic winter pine! #VideoProduction #BrandStorytelling #SeasonalMarketing #REPDigital

ADONIX: MEET THE FOUNDERS 🤝 Zahar Martin, Alex Mitrakis, and Ishan Cross launched ADONIX with a bold vision: to connect Australian brands with millions of people, while supporting a gig-economy model that enhances driver welfare. With expertise spanning private investments, commercial growth strategy, and software development, the founders combined complementary skills to bring Adonix to the streets of Sydney. We asked the founders what they love most about ADONIX’s cartop media: 🦜 Zahar: "Our mobile dynamic screens allows Adonix to segment display time without limits. Now, businesses of all sizes can leverage OOH to grow brand awareness." 🦜 Alex: "Adonix has reimagined a product traditionally anchored in inflexible assets by starting with software and technology. That’s our difference." 🦜 Ishan: "A network of moving billboards converging in Australia’s busiest areas... it just makes sense."

Liquid Death The last time I (JR) brought up Liquid Death in early 2024, it had a US$700M private equity valuation. Its valuation has since doubled to US$1.4 bn (25 Mar 2024). As a former skateboarder and a huge fan of skate culture, let’s take a little time looking away from the latest shiny, AI, “disruptive” technology and at what is potentially a “beverage disruptor”. I would BUY Liquid Death’s shares if I could. The 3 main reasons for this are: (1) A strong brand. The company has built a strong brand quickly, and at a relatively lower cost. Liquid Death’s marketing team has built a cult-like following. In the sparkling water segment, brand loyalty is estimated at 80%. Early investors and brand ambassadors include skateboarding legend Tony Hawk, Blink-182 drummer Travis Barker and Steve-O from Jackass. Liquid Death is creating a lifestyle brand targeted at millennials who love/loved skate/ extreme sports culture. Unlike Red Bull or Monster, Liquid Death did not need to sponsor any extreme sports athlete. (2) People grow old. We tend to take better care of our bodies as we age. We tend to stop drinking soft drinks and energy drinks. Some of us get sober (e.g. ambassador Steve-O). There is a demand for healthier beverage options, and water is the healthiest beverage there is. Liquid Death allows extreme sports fans to retain that feeling of connectiveness to the sport, whilst drinking something better for their health. (3) Choosing not to identify as a single beverage kind. Liquid death is fundamentally water/sparkling water, yet, it’s advertising and branding does not box it into a single category. It’s ads are similar to those for beer and energy drink ads. By not boxing itself into a single group, Liquid Death has the potential to take market share from three different beverage groups: (1) Energy drinks (2021: US$ 83.35 bn) (2) Soft drinks (2021: US$ 413.16 bn) (3) Alcoholic beverages (2021: US$1.94 tn)

It’s my last day as CEO of The Health Lottery and time to reflect on what I’ve achieved since the company first came knocking on my door. I took over at a time when the company had been through an interim refresh, and it was my job to spearhead a complete rebrand in a short space of time. As an Atlantic rower, I’m unafraid to take on new challenges but I know all too well the dangers of focusing on the conclusion and not the means of getting there. You can’t leave La Gomera and think about your arrival in Antigua, 3000 miles away, without establishing what speed you need to go hour by hour, day by day and week by week. It was the same with relaunching The Health Lottery website. With a tight deadline, I had to focus my entire team on daily deliverables, while at the same time ensuring it was business as usual for our players. Just eight months later, in mid-August, we relaunched. Our new logo turned the existing one inside out, placing the heart at the centre. Our new strapline #playwithheart summed up our vision of feel-good fun: our customers get the chance to change their lives, and other people’s as well, with every £1 ticket they buy. We made The Health Lottery the umbrella brand, so consumers could better understand our game offering, renaming the main draw as The Big Win and creating new logos for Instant Win and Quick Win. Plus we improved our story-telling, so players around Great Britain could see where their money was being spent in their region, and how they were helping tackle health inequality and make our country a healthier place. Where business differs from a sporting challenge is that a rebrand is not the end but the beginning of a new era. Once I reached Antigua, I could kick back, have a beer and contemplate the scale of my achievement. (As well as learn how to walk again!) There’s no resting on your laurels when you are CEO. Instead, the team and I focused on the next big thing, our VIP Subscription product, which launched successfully at the beginning of February. These are simply the improvements which are obvious to the player. Behind the scenes, the focus has been on continually improving payment options and customer journeys, and bringing in fun new games for our players to enjoy. Now, having set The Health Lottery up for continued growth and success, I am moving on. I will be taking with me a brand new set of skills as well as my tried and tested journalistic abilities. Bring on the next adventure!

Picture this: You're 10 again, and winter break has just begun. The TV is playing one cozy holiday movie after another. There’s nothing to do except laze around while Mom and Dad decorate the house—and maybe sneak a few warm cookies. If your holiday ad doesn’t evoke these vibes, what’s the point? I loved how Brunello Cucinelli's new ad campaign showed the Christmas atmosphere. Nostalgia is the ultimate marketing magic, and childhood memories are your best storytellers. What's your favorite winter ad? #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook