Lebby Eyres’ Post

Even though everyone is at the Seamless Europe conference in Munich, there is also one significant event coming up next week... Champions League! ⚽⚽⚽ What is the connection between a payment guy and a Champions League? I know one thing that is not - Ajax 😠 On the more serious or fun side (depending on how you look on Ajax), the connection is embedded finance, and how it's changing things for football clubs. a.k.a. 💸💸💸 Take a look at some of the biggest clubs leveraging embedded finance. For years, clubs relied on traditional streams of income – ticket sales, merchandise, sponsorships, and broadcasting rights. But in 2024, this is no longer enough. Enter embedded finance – a new financial model that allows clubs to integrate financial services directly into their own platforms and apps. It’s like having a bank inside the club. 🏦⚽ And this isn’t just a theoretical concept. Real Madrid, for example, has partnered with a fintech firm to offer club-branded credit cards that reward fans for purchases. Paris Saint-Germain has launched fan tokens, allowing fans to engage in the club’s decision-making and providing new ways to monetize fan loyalty. 📊 In 2023, fan tokens generated over $200 million in revenue for top European clubs, and the market for these digital assets is projected to grow by 30% annually through 2026. 📈 But why stop there? Football clubs are also exploring digital wallets, micro-loans for season tickets, and even fractional ownership schemes. Manchester City, for instance, is experimenting with digital wallets and payment solutions that make it easier for fans to buy everything from match tickets to memorabilia – directly on the club’s app. Clubs are also introducing embedded insurance products, such as injury insurance for players and travel insurance for fans, creating new revenue streams that go beyond the traditional. Imagine a future where fans from any corner of the globe can buy shares in their favorite club, where micro-investments fund the next big player transfer, or where loyalty points earned from everyday purchases can be redeemed for a VIP match experience. Smaller clubs are also getting in on the action. In the last year, over 40% of clubs in Europe’s top leagues have explored embedded finance solutions to boost their financial resilience and improve fan engagement. 🤝 So, the next time you think about your favorite club, consider this: it’s not just about winning trophies anymore. It’s about building a sustainable, financial future that makes them stronger, both on and off the pitch. Anyhow, who is watching Ajax in the Europa League? 😂

✈️ Fly with every buy. Imagine a marketing world where every buy promises skies. That’s how we roll at RIX REWARDS. Sky is not the limit!    Ever thought a purchase could send your customers packing for a city trip? Our Buy & Fly promotion is not your average marketing gimmick. It’s a ticket to massive sales and brand loyalty. Here’s why:    🏆 Guaranteed Satisfaction: Every purchase wins, not just a product, but a flight voucher.    💎 Incredible Value Perception: Consumers value our free flights up to 5 times more than the cost, eclipsing conventional discounts.    🔄 Long-Term Engagement: Fosters deep, lasting consumer relationships that keep giving back.    🌍 Customized to Consumer Desires: Tailored travel, flexible dates, all making your brand a part of their next big story.    📈 Scalable Campaigns: Perfectly aligns with your budget, big or small.    🔥 Viral Potential: Shareable, exciting content that spreads your message worldwide.    Ready to see your sales take flight? Check out our Buy & Fly promotion at https://lnkd.in/dHVeFWCs    #SkyHighRewards #FlyWithEveryBuy #BeyondDiscounts 

Sports radio advertisers are key players in the game, driving significant brand lift of 43%! Discover how these brands secure big wins by leveraging the power of sports radio. #Advertising #BrandBuilding #SportsMarketing #SportsRadio #SportsAudio #SportsPodcasting

Great brands solve big problems and Andrews Property Group is just one of those brands.   Estate agents are one of the least trusted professions in the UK. IPSOS ranks them 4th from bottom on their 'Veracity Index' and this lack of trust has had a severe impact on the market. Transactions are slower and buyers, sellers, landlords and renters take longer to make decisions which in turn delays the whole process.   This is bad news for brands, and not helped by some unscrupulous agents resorting to all sorts of tricks to ‘appear’ great value and win customers.   But Andrews' heritage puts them in a unique position. Founded in 1946 and charity owned since 1965 under the leadership of the prolific Cecil Jackson Cole, it became a leading example of how a commercial enterprise can fund a worthy cause.   This enviable history means the business does things differently. They have contributed over £10 million to charitable causes over the last 70 years and CEO Carl Howard used this point of difference to propel the business forward. Customer service has been a significant focus for the business, and they now proudly score a whopping 4.9 on Trustpilot.    It’s been one of the most enjoyable Fractional CMO experiences for Mighty Atoms, not just because of the challenge but the experience of working with the most welcoming, bright, and engaged team.   Our primary objective was to help position Andrews as a business you could trust. Trust must be gained and through sheer hard work, Andrews has created the proof to give it permission to talk about it.   The brands' charity involvement and property expertise has driven the team to continue their charitable contributions and treat customers with as much passion as charities support their causes. So, from staff members supporting local charities in their own time to building a rapport with their customers, the business had already done the hard yards for us.   Working with the SLT, the marketing team and pretty much everyone as well as our very own talented CD Dave Lambert we developed the ‘everyone wins' campaign which we rolled out through all its traditional and digital channels.   This helped Andrews engage with its customers and gave the teams something to unite behind. Recently we’ve been invited back in to help the new marketing team evolve it to its next exciting stage.    It's been fantastic to help Andrews develop something unique in its sector, but the truth is it would not have been half as good without the collaborative culture developed by Carl and working with the extremely talented team including but not limited to David Powell Simon Cheetham Alex Tan MNAEA Angharad Trueman - FARLA President Elect ARLA Propertymark Ella Dowling Alison Mackenzie Rosemary Carr Nick Moir and benefiting from such a warm welcome environment from people like Jess Anderson.   Buying, selling, letting, or renting a property in the south of England, go to Andrews Property Group https://lnkd.in/eNXBGu-j #fractional #cmo

Over 9 years in iGaming taught me one thing: Brands don't grow through campaigns—they grow through communities. I’ve seen it time and time again: Users might come for the product, but they stay for the experience. That experience isn’t built in isolation; it’s built within a community. 🌐 Why does community matter? When users feel like they’re part of something bigger, they become more than customers—they become advocates. They share stories, they engage, they stay. A strong community turns engagement into loyalty and loyalty into growth. Where competition is fierce and products can be copied, community is the real differentiator. It's the invisible asset that defines a brand’s future. how are you building the community? I'd love to hear your thoughts. #branding #strategy #marketing #community #product #igaming

Chubbies was acquired for 9 figures and went through a 10 figure IPO. Classic overnight success that took a decade. The lesson that completely changed my approach to brand building was that virality was the wrong goal. btw, I basically did the exact opposite for embarrassingly too long, but hey, my loss is your gain, so here's: 1) Three things I learned about virality as a KPI, 2) Three ways to update your thinking on the topic, and 3) Three things you can do about this right now let's do it. ** Three things I learned about virality as a KPI** 1. At Chubbies we went “viral” many times. One year, Chubbies was one of the top 10 most-watched brands on the Internet. It felt great, but was humbling to learn that for us, virality as the single goal for our content didn't drive the business outcomes that increased financial asset value 2. We found a recipe for maximizing view count, and pursued it relentlessly and single-mindedly, and started to see our hit rate go up. However, we learned you can have the best feedback loop in the world, but with the wrong KPI, all you get is more of the wrong thing 3. While our ability to go viral went down, our ability to build Brand in a monetizable way went up. More specifically, increase the revenue that remains when we turn everything off: ads, discounts, promos, etc. More resilient revenue = stronger Brand ** Three ways to update your thinking on the topic ** 1. We don't want a fleeting interaction with a piece of content that could’ve come from anywhere. We want our potential customers to really understand who our Brand is, what we care about, and to leave with an emotional connection to our Brand. 2. The reality is that Branded content - where you must leave the customer with a deep emotional connection to your Brand - looks like, walks like, and talks like advertising much more than it does social, or meme-y content 3. It's not that we don't want our content to be funny or sharable. a) We want that, b) AND the direct and deep emotional connection to our Brand, c) AND to make sure they know that yes, we are in fact company that makes and sells a product SO THAT when the customer's in-market for our product category, they'll come to us and buy, at full price ** Three things you can do about it right now ** 1. Look at the last few years of your business. Have you seen any negative externalities of your current KPIs? For example, focusing purely on short term revenue inadvertently led us to do margin eroding things. Optimizing for ROAS drove us to spend more on retargeting and existing customers, turning a blind eye to incrementality 2. What are the business outcomes you want long term, rather than what you 'need' this month. Assuming it's profit dollars that go up consistently, use that as the filter to back into the KPI to drive your content today 3. Audit your content. Is it accomplishing a, b, and c in point 3 above? Live long and prosper

𝐌𝐚𝐧𝐚𝐠𝐞 𝐘𝐨𝐮𝐫 𝐒𝐩𝐨𝐫𝐭𝐬 𝐂𝐥𝐮𝐛 𝐰𝐢𝐭𝐡 𝐚 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐒𝐲𝐬𝐭𝐞𝐦 Managing a sports club’s schedules, registrations, and communication can be overwhelming, especially as clubs grow. Imagine a sports club that’s expanding rapidly but still relies on spreadsheets and manual communication. This setup causes delays, and miscommunication often leads to scheduling mishaps. Enter Checklick’s Sports and Fitness Club Management System! Now, the club can easily manage schedules, communicate updates, and track progress, all from a single platform. Coaches are better organized, athletes have clear schedules, and parents stay informed, making for a more professional and seamless experience. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 Checklick offers an all-in-one management system to handle scheduling, registration, and communication with ease. 𝐑𝐞𝐬𝐮𝐥𝐭? Less time on administration, more focus on coaching, and satisfied members who enjoy a smooth, well-organized experience. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰 "Excellent with the help of Dominik, the whole was an absolute rockstar in helping us get fully set up." – Marla. Learn about Checklick’s different pricing plans here. https://lnkd.in/gZQKD7_A #SportsManagement #ClubOrganization #AthleteDevelopment #Checklick

Has anyone seen our Digital team? They were last seen executing a national #CTV campaign for 7-Eleven's $3 Big Meal Deal, running all year for #7Rewards members… we should probably check our nearest 7-Eleven…   #onlyat7eleven #ctvmedia #digitaladvertising #mediatrade #evergreentrading #ROIstrategies #mediastrategy #brandstrategy

The iLottery industry is on the rise in the US, but industry leaders would like to see growing at a more rapid pace. They discussed how they intend to do that at a recent conference. Here's their thoughts https://lnkd.in/gVascf-J #Lottery #iLottery #OnlineLottery #Gambling #Online #Acquistion #Player #Customer