Steve Caton’s Post

Drake and Kendrick are putting on a masterclass of researching your prospect. 🤯 SDRs and AEs, listen up!

Every sales pitch looks different depending on your prospect, but one universal benefit of choosing a community is that there are no more rusty hinges to oil, no more peeling windows to sand and re-paint, no more leaking roofs to take care of… Most prospects will agree that’s a freeing idea! Do you use this point in your sales pitch to prospects? Watch my 2-min video and share your thoughts in the comments. #seniorliving #seniorlivingsales #seniorlivingcommunity #seniorlivingsolutions #seniorlivingmarketing

Stop letting your deals go cold. Here are 6 things I did this week to keep mine hot and moving forward. In sales, keeping momentum alive is everything. But checking-in is not the best way to connect. Instead, share additional value. Here's what I did this week. Sent a case study. Shared an additional use case. Delivered an uptdated ROI calculation. Sent regards from a colleague we both know. Updated about a client we signed in their industry. Wished a prospect luck for his thesis presentation. These aren’t just touchpoints. They are ways to create real connection & add value. Show that you care and you’re paying attention. Stay top of mind with your prospects. Keep your deals moving forward. What strategies do you use? Share your ideas ⬇️

Learn to excel at cold calling real estate agents to grow your sales team. Explore powerful techniques, gather wisdom from industry leaders, and convert calls into fruitful partnerships. Elevate your success now! Mastering the Art of Cold Calling. ➡️https://lnkd.in/g9zkNXyx

In 2024, prospects are looking for solutions. Don't assume they're professional buyers—they're not. Most are navigating unfamiliar territory, unsure of what they truly need. It’s your job to educate, guide them through the process, and show how your solution fits their needs. ✌ p.s. what's it look like to be a professional seller in 2024?

In your first meeting with potential clients make it your aim to uncover any objections they may have and resolve them using a story before prospects have even thought of objecting. https://buff.ly/3KUNy1m

Fill the "relationship cup" with your prospect, client, or business partner with meaningful actions. Winging it might work at first, but in the long run, you need a reliable system. Learn more about the Next Action principle here: https://lnkd.in/d-_Yfy7h === P.S. Want to grow your business? Sign up for the first action-focused sales tool in the world — and see your bottom line growing: 👉 https://lnkd.in/dQDvzSdu

Steal my Guaranteed Formula to getting Daily Sales 👇 If you have inconsistent profit months over months… It’s because you don’t do this ONE thing that will change your business forever: 👉 Searching for clients daily. If you have 100% leads. You have 30% prospects. And 1-3% of those are Sales. Meaning, to get more clients you need more prospects. To get more prospects you need more leads. Hence why, the best way to grow a business is to prospect daily!

Trust is the foundation that deals are built upon. And just as Andrew Davis said, without trust there's no revenue. Building a relationship with the prospect should always be one of the first things done, it allows for such a deeper level of connection, than just a transaction. That connection will open the door to many more potential deals with the prospect if you take advantage. You have to figure out the challenges the prospect faces yourself, so that you can offer a wide variety of solutions. If you wait for them to tell you it'll be whittled down to the smallest cheapest solution, and they might not even have a clear understanding of what it does. That's the worst case scenario but it will lose you money, it's much better to build these relationships for long term success. #contentmarketing #relationships #trustbuilding

Unearthed gold in your backyard. Intriguing, isn't it? Your past clients are right there. Many businesses chase new prospects, overlooking a mine of opportunities in their own backyard - past clients. It's a problem that's all too common, and it's costing you. Let's paint a picture. You've worked hard to earn a client's trust. They've seen the quality of your work, and they've experienced your exceptional service. Then, they move on. Meanwhile, you're out there, knocking on doors, trying to convince strangers to do business with you. Feels like a hamster wheel, doesn't it? Here's a secret weapon I've been using for years - reactivating past clients. They already trust you. You've already proven your value to them. A little nudge, a simple 'hello, we've missed you' can work wonders. It's like watering a seed you planted long ago. Start today. - Look into your past client database. - Reach out - Reconnect - Watch your future sales pipeline grow You'll be surprised how much revenue was just waiting for you to tap into.