I think it is super important to acknowledge the price concern, especially when selling something intangible. The value comes from your response and sharing not-so-success stories! For example, I have only been in the industry for 4 months now & a story was shared with me from a prospect about how they were paying for "inexpensive" coverage and didn't realize they actually had no coverage for their line of work until a loss occurred and they were out thousands! Lesson Learned for this Customer: Find the best agent, not the best price. #LouisianaInsurance #CommercialInsurance #WorkersCompensation #LSUInsurance #Louisiana #GeneralLiability #EMOD
President and Partner at Ellerbrock-Norris | Co-Founder of LAUNCH | Co-Host of Getting Past the Premium Podcast
What is always top of mind for your Prospect? They want to save money! Most prospects don't want to spend more than they have to. Do you lean into this topic or do you shy away from it? Those that educate their clients on how they can save money are those that build trust!