What is always top of mind for your Prospect? They want to save money! Most prospects don't want to spend more than they have to. Do you lean into this topic or do you shy away from it? Those that educate their clients on how they can save money are those that build trust!
While agencies are my prospects I think the concept is the same. I always lean into price conversation and try to acknowledge that our product is only one piece of the puzzle when it comes to their "monthly spend" and ultimately how LRP can help them save time, money and ultimately become more efficient. but, it is an important conversation to have up front.
Absolutely true Elliot Bassett, AIP, CPCU
Founder and President at Torex Consulting
8moAbsolutely true Elliot. There are two aspects to saving money in my opinion. First is to save money on the way in. Buy as cheaply as possible and hope for the best. Second is to save when a claim happens. The peace of mind that comes from knowing robust, carefully considered and cost appropriate coverage is in place far outweighs the relatively small dollar savings one might find for inferior, cost as the only concern, coverage.