Sarah Best Strategy’s Post

Short-form video is more than a trend—it’s a game-changer for growing reach and generating engagement! Wondering how to get started? Explore Sarah Best Strategy's best practices and tips to help you create compelling short-form videos that captivate your audience. Read our blog: https://bit.ly/4eRBTxm

Unlock the power of video marketing with our latest guide. Learn nine essential video production techniques to enhance your brand's visibility and captivate your audience. https://bit.ly/4dhTrmt

“Your video strategy is only as good as the foundation it’s built on.” Sounds obvious, right? But so many people skip the crucial step Of really understanding their audience Before they create. I’ll show you how to use prompts that lead To content that resonates and converts. Want to get people to actually watch your entire video? It starts with a plan. Join my upcoming webinar to learn more! https://lnkd.in/gs3NzaNS

There's a very efficient way to uncover the exact content your customers want (and need) from you. Instead of guessing at what you should create, use these 9 questions to generate spot-on ideas that will resonate strongly with your audience.

How to Write a Powerful Brand Story That Captivates Your Audience https://lnkd.in/gRxK95-K Welcome to Tellwell Story Co.! In this video, you will learn how to write a brand story even if you think you don't have one. Creating a memorable brand story can elevate your connection with your audience, making your brand truly unforgettable. At Tellwell, we believe every brand has a story to tell. Using a time-tested framework called the Hero’s Journey, we’ll guide you through the steps to bring your brand story to life—capturing attention, addressing audience needs, and building genuine engagement. #brandstory #storytelling #marketing #brandstorytelling #brandbuilding #marketingtips #audienceconnection

✨ Did you know you can hire BitFoundry to elevate your marketing presentations to the next level? 🌟 A beautifully designed presentation can skyrocket audience engagement and retention, making your message unforgettable. As self-proclaimed .PPTX/.KEY nerds, we can help you breathe life into your decks! ✨ Curious about how we can transform your presentations? Reach out to us at bitfoundry.com.au

Our digital and financial comms experts found that companies are increasingly using dedicated LinkedIn IR channels when reporting on key financial moments. Here’s why you should consider creating your own dedicated channel: 📈 Gain insight into what your investor audience engage with to build an understanding of the content and messaging that’s most important to them. 📅 It provides a touch point with your investor audiences between the financial calendar moments. 🎤 Creates a platform for others in the management team beyond the CEO to have a voice and encourages deeper storytelling. #financialcommunications #financialresults #results #digitalcommunications

Here's a fun exercise. To help your audience stay engaged and on the journey with you - after you make a point, follow it up with an example or analogy. When you give an example or analogy, follow it up with a point. 💪 You've got this! 😎 #presentationskillstraining #mediatraining #audienceengagement

More juice for the squeeze anyone? Storytelling and questions go hand in hand. I said on Tuesday I was giving you a two-fer, that’s because not only does storytelling go hand in hand with audience engagement, but so do questions. There is no better way to engage an audience in both hearts and minds than to invite them to think about their own lives if you do it in a way that rewards that participation. Here are three tips to make sure you are getting the most juice for the squeeze with your questions. 1) Start with an ice breaker. Many people have been socialized to remain silently listening when a program is in progress. Do something easy and lighthearted to get folks participating right up front. 2) Count to 10 before continuing. If you charge ahead too quickly, your audience will assume you didn’t really want the answer. You will have trained them to remain silent even if you had hoped for participation. 3)Know why you are asking. What will you do with the response? Anything?  Or will you continue your talk as if your audience had remained silent? Do you have a strategy to get people engaging deeply with your use of questions? Leave it in the comments below! When we share our tips with each other, that becomes the rising tide that raises all boats. #stickystorytelling , #cultivatingconnections, #nakedspeaking, #publicspeaking, #impactstorytelling 

Marketers are always looking for better ways to connect with their audiences. With so many tactics and so many channels available, it's hard to decide where to invest your time and money. But, there's one channel that has stood the test of time and proven its worth time and again... Check out our latest blog here: https://lnkd.in/gScSnpku