Sarah Best Strategy

As we stand on the cusp of a new calendar year, we're renewing our commitment to our core values: * Create Positive Community Impact * Create Welcoming, Caring, Inclusive Spaces * Champion Collaboration and Accountability * Drive Solutions and Continuous Improvement * Embrace Joy and Celebration We bring these principles to everything we do, and will carry them forward into the new year!

Happy holidays! Our offices will be closed from December 25th to January 1st to give our team members the opportunity to enjoy time with their families. We hope you have a joyful holiday season and look forward to helping you shine bright in the new year!

We're thrilled to announce that Sarah Best Strategy has been named a recipient of the In Business Madison Executive Choice Award (Silver Rank) for "Best Social Media Consulting Company"! These awards are an annual recognition of business vendors across the city, and we're pleased to know that our work as social media strategists has been considered among the top of the class. Check us out on page 19, and see other award winners in the 2025 Book of Lists: https://bit.ly/41DSmBP

Is one of your resolutions for next year to begin taking advantage of social media advertising? Get started with our Advertising Readiness Checklist, which will help you know if you have everything in place to be successful: https://bit.ly/49zKqDv

Last week, business leaders delivered a letter to President Biden urging him to take action against our nation's broken federal death penalty by using his power to commute all federal death sentences to life imprisonment. Our CEO Sarah Best was a signatory of this letter, and we're proud of her for taking such a strong and compassionate position on human rights. Read the letter here: https://bit.ly/4gsjOXx

It's "end-of-the-year list" season -- bests and worsts, winners and losers, etc. Today we're reading CMSWire's wrapup of memorable 2024 marketing campaigns, including a look at what worked well...and what really didn't. Read the article here: https://bit.ly/49fDNGk

For faith communities, a regular newsletter is often *the* primary means of communicating with congregants. But what do you do when it gets outdated? In this case study, we outline how we helped St. George Greek Orthodox Church create a fresh, easily adaptable newsletter template. Read it here: https://bit.ly/3Z8yZOw

Happy Thanksgiving from all of us at Sarah Best Strategy! We're grateful to all of you -- clients, partners, and supporters -- for being with us throughout the years. We hope that you're able to enjoy the holiday weekend with your loved ones, and that your celebrations shine bright!

"Like most technologies, AI requires the human touch to be effective." We believe that AI can be leveraged to spark -- not replace -- human creativity. This article from Forbes outlines some of the ways you can leverage these tools to support your digital marketing efforts. Read now: https://bit.ly/4979KAO

We're ALL thankful when a meeting ends on time, but we know that doing so can be tricky when you meet to plan content with your team. In this blog, we share our process for planning social media topics with our clients each month. And the best part? Once you get the hang of it, you'll be able to plan a month's worth of content in a single meeting. Read now: https://bit.ly/4g72vee