Brand & Content @ Lucky Orange | Helping brands tell better data stories | Host of The Lucky Orange Show
Advice that's led to many poor-performing SaaS pricing pages: “Keep it simple. The website should explain the value—the pricing page is for numbers and tiers and CTAs.” But here’s the truth—your pricing page presents a key opportunity to stitch together outcomes and cost. It’s not a place to strip it down until prices become void of meaning. The key isn’t just “keeping it simple.” The key is clarity plus context. Here’s how you do it: 1. Balance simplicity with narrative: Tiers and numbers should be straightforward, but each one needs a concise value narrative. A premium plan isn’t valuable because it’s expensive—it’s valuable because it directly solves high-stakes problems. 2. Reinforce relevance: Your website may provide detailed product benefits, but by the time someone is on your pricing page, you don’t want them clicking away to “recheck” what your product actually does. Use sharp micro-messaging to anchor each tier to your customer’s needs. 3. Focus on quick decisions, not over-simplification. The goal isn’t to force one plan for every persona—it’s to guide decision-making seamlessly. Each option should scream, “I’m perfect for you if this is your goal.” Think of it this way—your pricing page is part of your product story, not just a checkout screen. It’s where logic, clarity, and trust need to meet in the middle. #b2bmarketing #saas #positioning #messaging
Vice President at Contour MD | Ethical | Seasoned Negotiator | Sales Strategy | Revenue Generator | Culture Builder | Innovative Thinker
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