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Pause ads are emerging as a game-changer in streaming, with around half of viewers taking action when they appear. This trend, highlighted by the Video Advertising Bureau, points to a new frontier in engaging consumers during their streaming breaks. Plus, insights on rising sports viewership and shoppable ad formats offer valuable cues for advertisers seeking to stay ahead in the evolving streaming landscape. #PauseAds #Streaming

The Association of National Advertisers sat down with our President of Streaming, Keith Kazerman, to discuss the #Upfronts season and beyond. Keith shares his thoughts on the dynamic shift in streaming and advertising strategies, integrating local approaches by leveraging data-driven solutions, and navigating audience fragmentation while seizing the opportunity for impactful personalized campaigns.   Read the full article >> https://bit.ly/4aXpo1O   #WeAreLocality #Streaming #CTV #OTT #LocalAdvertising #DataDriven #LocalAdvertisingMadeEasy #UnlockThePowerOfLocal

Digital video ad spending is expected to exceed $62 billion this year, a 16% increase from last year and more than double the $26 billion in 2020, according to the IAB. Free ad-supported streaming TV ad spend increased to 51%, aligning with ads on virtual multichannel video programming distributors (55%) and streaming platforms (53%). MarTech #b2b #advertising #digitalmarketing

Is SGAI the Next Best Ad Delivery Method? 🎥💡 At IBC, Server-Guided Ad Insertion (SGAI) was a key topic for streaming platforms as they looked for a better solution between CSAI and SSAI. It’s being highlighted as the new approach to boost revenue through smarter, more seamless ad delivery. Its benefits include: - Smoother ad transitions 🎯 - Better ad personalization 🧑💻 - Reduced viewer disruption 📺 - Flexibility to adapt to new viewing features, like multiview 🔄 Check out our guide to learn more about SGAI and how it could enhance your ad strategy. 👇 🔗 https://okt.to/IyrDgW

In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual #ecommerce a reality, as seen in recent data from Digiday+ Research. Story by Catherine Wolf

If I were a betting man, I'd say you've recently experienced ad blindness while streaming - seeing the same CTV ad so often that after a certain exposure, you unconsciously ignore the ad altogether. Our study with MediaScience proves what most marketers instinctively know - creative variation has a noticeable impact on viewers and therefore, brand metrics. Adding a new creative, like TripleLift's Enhanced Spots, to your existing creative rotation, increases unaided awareness by up to +33%. Check out the research and more of what TripleLift's been working on in CTV below👇 #ctv #adtech #ctvadvertising

In the dynamic world of digital streaming, FAST channels have emerged as a popular choice for viewers and a lucrative model for creators and distributors. The success of a FAST channel hinges on several key fundamentals, from branding to content selection and distribution. This document outlines the essential components that contribute to a successful FAST channel. https://lnkd.in/d75x3WVF

The proliferation of FAST (Free Ad-Supported Television) channels is approaching a saturation point. Consumer expectations are evolving and in order for content providers to stand out from the crowd, they need to focus on providing users with a premium FAST user experience. This will require some experimentation with innovative ad formats such as interactive product placements that are relevant, useful and interesting from the users’ perspective. 📈 User Benefits: 1. Engagement: Interactive ad formats provide users with engaging experiences, allowing them to actively participate rather than passively watch ads. 2. Personalization: These formats can be tailored to user preferences and behavior, delivering more relevant content and advertisements. 3. Control: Users have more control over their viewing experience, such as skipping ads, choosing between different ad options, or interacting with ad content. 4. Entertainment: Interactive ads can offer entertainment value beyond traditional ads, such as games, quizzes, or immersive experiences. 5. Rewards and Incentives: Users may be incentivized to engage with ads through rewards, discounts, or exclusive content, enhancing their overall viewing experience. 💰 Revenue Opportunities: 1. Higher Engagement: Interactive ads typically garner higher engagement rates compared to traditional ads, potentially leading to increased revenue for advertisers. 2. Data Monetization: Interactive ad formats generate valuable data on user behavior and preferences, which can be monetized through targeted advertising and analytics. 3. Premium Inventory: Advertisers may be willing to pay premium rates for interactive ad placements due to their effectiveness in capturing audience attention and driving conversions. 4. Partnerships and Sponsorships: Streaming services can explore partnerships and sponsorships with brands to create interactive ad experiences tailored to specific audiences, generating additional revenue streams. While there and many benefits, the implementation of interactive product placements poses certain technical challenges which may require particular attention during the experimentation phase. These technical challenges can include scalability, data privacy and security, latency, adaptive streaming and integration with ad tech stack. If you’d like to read more about the next generation of FAST channels and how Accedo.tv can assist you in optimizing your streaming business, click the following link: https://lnkd.in/d3HS-Tbq Accedo.tv has collaborated closely with Amagi Corporation and ThinkAnalytics to develop a FAST 2.0 solution. Stop by our booth at NAB 2024 (W2166, West Hall) to discover the personalized FAST 2.0 experience for yourself! To book a meeting with the Accedo.tv team at NAB click the following link: https://lnkd.in/g7_KQVCT #FAST #interactiveads #userengagement #monetization #Accedo

Ad Sales Projected to Make Up 28% of Streaming Revenue by 2028, New PWC Study Finds https://lnkd.in/gQqC3ipx In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, “advertising will make up almost 28% of all the money that streaming services make,” marking a notable increase from the 20% streaming ad sales accounted for in 2023. The entertainment and media industry, which PwC forecasts will reach $3.4 trillion as a sector by 2028 Ad spending, which surpassed consumer spending last year, is estimated to top $1 trillion in 2026

Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory