Ring’s Post

Forget waiting until October—Halloween’s gone from a spooky season to a year-long phenomenon, fueled by Gen Z’s craving for self-expression and creativity. This generation isn’t just about candy; they’re about curated aesthetics, eco-conscious choices, and FOMO-driven shopping that begins as early as April. Retail giants and local shops alike are seeing the impact: Halloween is now a $12 billion retail juggernaut, demanding inventory months in advance and igniting sales across candy, costumes, and decor like never before. 💡 But what does this mean for brands? Retailers who embrace this shift are thriving, connecting with consumers in fresh, social-first ways, and crafting campaigns that feed Gen Z’s desire for personalization and sustainability. Ready to dive deeper into the why behind Gen Z's Halloween obsession and what it means for the future of retail? Check out our latest blog on how Halloween’s evolution is reshaping the market—and how your brand can tap into the thrill of early, impactful engagement. 🔥 #GenZ #Halloween2024 #RetailTrends #ConsumerInsights #InsightsinMarketing #HalloweenYearRound #RetailInnovation #SustainableShopping

I lit my first fall candle in the middle of August… 🕯️ So naturally I am mostly done with Halloween content this year! Spooky sales, offers disappearing, no tricks just treats… 🎃 You get it!! In all seriousness, shoppers purchase earlier and earlier each year for holiday gifting. They don’t care if it’s during Halloween or #BFCM. Heck, they will even do Christmas in July! Getting ahead lets me focus on other iniatives, such as: - Do I need to update any flows? - Can I include inserts in my strategy? - Which segments need more nurturing? ————— This is your sign to get ahead this season! Don’t delay, put the decor up and get briefing 📝!

🎃💸 #Halloween has become more than just a night of tricks and treats—it’s a major boost for businesses! 🚀 The National Retail Federation’s annual Halloween consumer survey revealed that total Halloween spending in 2024 is expected to reach $11.6 billion. 📊 To put that into perspective, that's nearly the same as what Americans spend annually on children’s books. 📚 Learn more about What’s driving this early shopping craze?  👇   #Halloween #ConsumerTrends #Retail #Marketing #BusinessInsights

In a new exclusive Q&A #Revionics provides insight into #Halloween and #holiday promotions:

🎃🍬 **Halloween Spending Frenzy!** 🍬🎃 During the 2024 Halloween season, consumers in the United States (U.S.) are expected to drop a whopping 3.5 billion U.S. dollars on candy! 🤑 Now, pardon my business valuation nerdy mindset, but... **How Profitable Is A Candy Shop?** The profitability of a candy shop can vary like crazy depending on its location, how well it manages its inventory, and how much demand there is in the market. Some candy shops rake in the dough, while others might struggle without solid business strategies. 📈📉 **What Is The Profit Margin In Candy Business?** In the candy biz, the profit margin typically dances between 35% and 40%. This means for every dollar of sales, the shop pockets about 35 to 40 cents. 💰✨ Factors like production costs and retail pricing can shake up the final earnings. So, if you're thinking of diving into the candy biz this Halloween, remember: Location, inventory, and demand are your boo-tiful best friends! 👻🍫 #Halloween #CandyBusiness #ProfitMargin #BusinessStrategy #SpookySales

Halloween is just around the corner and it brings with it lots of opportunities to reach out to customers. 🎃 It’s a great example of how digital signage allows retailers, hospitality businesses and leisure venues to run short-term promotions as opposed to using printed content and having to prioritise and pause different campaigns and promotions. For cinemas and leisure venues, Halloween can be a great opportunity to increase footfall through fancy dress competitions, special showings, and/or food and drink or ticket promotions. For retailers, Halloween can bring a range of opportunities to sell spooky or party-themed goods. It’s crucial that customers are made aware of these well in advance so they have plenty of opportunity to purchase them in advance of the day. For food/drink retailers and cafes, Halloween creates the opportunity to increase customers’ average spend by offering fun, themed cakes, biscuits or treats alongside their standard purchases. If your business isn’t taking full advantage of calendar dates like Halloween, why not speak to our sales team about whether digital signage could be for you? 🕸️ #Halloween2024 #MarketingTips #RetailMarketing #SeasonalPromotions

It may be a week out from Halloween, but is your small business starting to think about the upcoming holiday season? Make sure you have enough inventory and staff to handle the season! Consider posting promotions and offers to entice new customers! #NewMexico #HolidayPrep #BusinessTips

In 2023, Halloween spending in the US reached $12.2 billion, and this year is set to be even more spooktacular for eComm brands! You don’t have to sell costumes or candy to ride the Halloween wave – any product can embrace the theme of this season. Here are a few tips to get you started: 🕷️ Prepare Halloween-themed products. 👻 Add some spooky elements to your online store. ⏳ Run special promotions with a countdown timer. 🎉 Go social: Halloween is the perfect time to engage audiences and be creative with wordplay. 🌍 Think global: Shoppers from around the globe are ramping up their Halloween spending! Want more insights? Check out this Peak Season prep checklist: https://lnkd.in/dtJfXr5e #halloween #peakseason #ecommercefulfillment

🎃 Did you know? 40% of Halloween shoppers get their spooky supplies from discount stores, while 32% prefer to shop online! 🛍️👻 This trend highlights the importance of having a strong presence both in-store and online to capture the Halloween spirit. As digital clutter increases and third-party cookies decline, traditional marketing methods like TV, radio, and print ads are making a comeback by cutting through the noise. Make sure your business is ready to seize the opportunities this season! Let us know what you think in the comments below and follow along for more #factsboutmarketing! #hallmarketing #tvadvertising #radioadvertising #printmedia #digitaladvertising #digitaladvertisingaugustaga #fullserviceadvertisingagency #advertisingagency #HalloweenFacts #MarketingInsights #AugustaBusiness

Gather round for the latest in #Canadian #consumerinsights: according to our just-published 2024 Canadian Q4 #Holiday Preview, based on a survey of 2.2k+ Canadian consumers, most consumers plan to celebrate at least two more holidays in 2024. Consumer intentions to celebrate Halloween and Christmas are both up compared to 2023. - #Cooking & gathering will be the top ways consumers celebrate #Thanksgiving. A fifth of Thanksgiving celebrators plan to spend more on the holiday this year, while two-thirds will spend the same as last year. -About two-thirds of intended #Halloween celebrators say they’ll hand out candy or decorate their home, while two-fifths will go out trick-or-treating, either themselves or accompanying someone else like their children. - #Christmas shoppers will spread their dollars across channels this year. Mass #retailers will likely see the most activity this Christmas season, followed by #grocery stores, #liquor stores and #onlineretailers. #radio #advertising #prospecting #sales