As Rafael Nadal announces his retirement, Read our own Katie Wilson's take on how tennis’s golden generation—Nadal, Serena Williams, Roger Federer, and Andy Murray—did more than dominate the court. They reshaped how brands connect with #consumers. From Nike’s inspiring campaigns with Rafa to Serena’s empowering PepsiCo' Gatorade endorsements, these icons became global #storytellers, aligning their values with #brands to build trust and loyalty across generations. Which tennis legend has inspired you the most? Let us know in the comments! 👇 #MarketingInsights #TennisLegends #RafaelNadal #SerenaWilliams #Branding
Insights in Marketing, LLC.
Market Research
Northbrook, Illinois 1,295 followers
Know People. Grow Brands.
About us
Welcome to Insights in Marketing—THE marketing research firm where energy and creativity collide to ignite your project experience. We understand that your brand is more than just a product; it’s a powerful connection to the people you serve. Whether you’re leading a Fortune 500 company or building the next big thing, we’re here as true partners who care about every step of your insights journey. Our commitment? To bring empathy, cutting-edge creativity, and dynamic thinking to every project. We’re dedicated to delivering outcomes that not only meet but elevate your goals, ensuring both you and your brand shine brilliantly. This isn’t just business; it’s a collaboration focused on your brand’s brightest future.
- Website
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www.iimchicago.com
External link for Insights in Marketing, LLC.
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Northbrook, Illinois
- Type
- Privately Held
- Founded
- 1989
- Specialties
- Brand Strategy & Positioning, Communication & Messaging, Marketing Effectively to Women, Shopper & Consumer Target Understanding, Innovation, Category & Competitive Assessments, Qualitative Research, Quantitative Research, Online and Digital Research, GenZ Research, and Hybrid Research
Locations
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Primary
Get directions
650 Dundee Rd
390
Northbrook, Illinois 60062, US
Employees at Insights in Marketing, LLC.
Updates
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Cheers to 2️⃣0️⃣2️⃣5️⃣! 🎉🪩 #HappyNewYear
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The #NewYear has traditionally marked a boom period for the health and #wellness industry. However, shifting attitudes and emerging #trends are altering this predictable revenue spike -- See what's in and out for #consumers in 2025. Read more: https://lnkd.in/gnsz-X6V #2025 #NewYears #Fitness #ConsumerInsights #MarketResearch
New Year, New Trends: How Consumer Attitudes Are Shaping Health and Wellness Revenues
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Merry Christmas from all of us at Insights in Marketing, LLC. 🎄🎁✨
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For Gen Z, memories often hold more value than material things. A study by Eventbrite found that 78% of #GenZ would rather spend money on experiences than on physical goods 🎤 Learn more about Gen Z #shopping preferences: https://lnkd.in/gPU_Ktv2
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Planning for 2025? Integrating a combination of #quantitative data and #qualitative consumer insights can optimize the #strategicplanning process by explaining how consumer behavior impacts the current state of the company, the competitive landscape and the economic outlook. Read more: https://lnkd.in/ggWEd94v
How to Integrate Consumer Insights into Strategic Plans - Insights In Marketing
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Frank Mellman is a strategic partner for businesses looking to make customer-centered decisions that drive meaningful growth 🤝 Frank’s approach goes beyond delivering #insights; he helps clients see the bigger picture, guiding them to make strategic choices that resonate with consumers and strengthen #brand relevance. 𝙒𝙝𝙮 𝙁𝙧𝙖𝙣𝙠? Whether tackling complex questions or advising on innovation and brand #strategy, Frank combines thorough research with an intuitive understanding of what moves both markets and people. Learn more about Frank here: https://lnkd.in/gAVnvd8h
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Heather Miller is a strategic #insights expert dedicated to empowering companies with innovative, consumer-informed decisions. Her passion for understanding what makes people tick drives her work at Insights in Marketing, LLC. where she fosters environments that encourage authentic #consumer expression, ensuring #brands connect with their audiences in meaningful ways. 𝙒𝙝𝙖𝙩 𝙨𝙚𝙩𝙨 𝙝𝙚𝙧 𝙖𝙥𝙖𝙧𝙩? Her unique experience spans both #MarketResearch and hands-on collaboration with brand teams, making her recommendations not only insightful but highly actionable. Learn more about Heather here: https://lnkd.in/g5-MjW-h
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