🚀 The Future of Marketing is Here: Are You Ready? The "Martech for 2025" report by Scott Brinker and Frans Riemersma highlights a massive shift in our industry, powered by AI and custom solutions. From the explosion of AI-native tools to the rise of circular data ecosystems and Service-as-a-Software, marketing operations teams are at the center of this transformation. At RightWave, we’ve broken down the report’s key insights into actionable takeaways for marketing leaders in our latest blog: ➡️ How AI is reshaping martech growth and integration. ➡️ Why custom software is becoming the new competitive edge. ➡️ The transition from managing "big data" to orchestrating "big ops." ➡️ What the rise of Service-as-a-Software means for marketing teams. This blog isn’t just about trends—it’s a guide to turning these opportunities into measurable impact. https://lnkd.in/dnYyQQf7 Let’s shape the future of marketing together. What’s your biggest takeaway from the report? Drop your thoughts below! #MarTech #AI #MarketingOperations #RightWave
Thanks for the great write-up, RightWave!
2x Top 100 Product Marketing Leader. Complex Problem Solver. Innovative Storyteller. GTM Lover. Customer Obsessed. Tech Nerd. Elder Emo. Dog Mom. DJ Creaky Knees.
1moGreat recap! And don’t forget about the importance of server-side data collection and having a trusted data layer in place to ensure performant, comprehensive, and compliant data from the start - meaning ANY down stream vendor (such as genAI tools or AI in general) is fueled with better and more secure data 🙏