RightWave

🎉 Happy New Year from All of Us at RightWave! 🎉 As we step into 2025, we’re filled with gratitude for the incredible partnerships, innovations, and milestones that shaped 2024. This past year, the Marketing Operations community demonstrated resilience and creativity, tackling challenges like data optimization and seamless integrations head-on. At RightWave, we’ve been honored to support businesses in building smarter strategies, cleaner data, and impactful campaigns. Looking ahead, we’re excited to continue empowering teams to achieve more—whether it’s through data-driven insights, cutting-edge tools, or operational excellence. Let’s make 2025 the year of opportunity, innovation, and success together. ✨ Here’s to clean data, seamless campaigns, and ROI that tells your story. ✨ Here’s to partnerships that inspire growth and collaboration. ✨ Here’s to a new year filled with endless possibilities. Thank you for being part of our journey. Let’s make this year unforgettable! 🚀 #HappyNewYear #MarketingOps #RightWave #2025Vision #NewYearNewGoals

We’re thrilled to see trailblazers like Darrell Alfonso and Mike Rizzo from Marketing Ops Community taking the lead in shaping the future of MOPS leadership. Darrell and Mike have launched an incredible live workshop designed to help you: 🔹 Build, lead, and scale a marketing ops function from scratch. 🔹 Leverage real-world scenarios and proven playbooks to elevate your expertise. 🔹 Learn insights on what separates high-performing teams from the rest. 🔹 Tap into AI-powered tools and tactics to accelerate your impact. This isn’t just another workshop—it’s a career accelerator for those ready to take charge of their marketing operations journey. 💡 https://lnkd.in/dCWUKs3n

🚀 What’s the State of Your Martech Stack? 🛠️ As Marketing Operations professionals, we know the landscape is constantly evolving. With 14,000+ tools out there, the disruption of AI, and ever-tightening resources, managing your martech stack isn’t just a challenge—it’s an art. That’s why we’re excited to share The 2025 State of Your Stack Survey, brought to you by MarTech.org and Scott Brinker from Chiefmartec.com. 🎯 This survey is designed to gather insights on how marketing teams like yours are planning their next 12–24 months in the face of these challenges. 🧩 What’s the survey about? Is your stack growing or consolidating? How are you incorporating AI into your strategy? What tools and capabilities do you need to meet your 2025 goals? 📊 The insights will shape the 2025 State of Your Stack Report, a resource we’ll all be able to use to benchmark and strategize. Plus, the findings will be discussed at the free Spring MarTech Conference in March 2025. ⏳ Take 5 minutes today to help shape the conversation for 2025! 👉 Take the Survey Here - https://lnkd.in/daFgrPcG At RightWave, we’re always keen to understand the challenges and aspirations of our peers in the MOPS community. Let’s work together to make 2025 the year of smarter stacks and seamless operations. #MarTech #MarketingOperations #AI #MOPSCommunity #MarTechStack

🌟 Why 2025 is the Year of Strategic Martech Optimization 🌟 💡 Imagine a year where your marketing operations: Work smarter, not harder. Embrace personalization at scale. Focus on strategy, powered by intelligent tools. At RightWave, we believe the key to thriving in this landscape is thoughtful preparation, from data quality to seamless integrations. Together, let’s gear up for a year of strategic martech wins. 📖 Check out this insightful read for more: https://lnkd.in/dxT8N4ca What’s your strategy for 2025? Share your thoughts below! ⬇️ #Martech #AI #AgenticAI #MarketingOperations #RightWave #2025Marketing

🎄 Merry Christmas from the RightWave Family! 🎄 As the holiday spirit fills the air and twinkling lights illuminate our surroundings, we at RightWave want to take a moment to reflect on what makes this season truly special—connection, gratitude, and growth. 2024 has been an incredible journey. From tackling marketing operations challenges alongside our amazing customers to celebrating successes big and small, it’s been a year of transformation, collaboration, and shared wins. As we celebrate this festive time, we want to thank everyone who has been a part of our story. Your trust and collaboration mean the world to us, and we’re excited for the opportunities that await us all in 2025. #MerryChristmas #MarketingOps #Gratitude #HolidaySeason #RightWave

Is 2025 the Year for Martech Optimization? As we approach 2025, the Martech landscape is shifting. With economic uncertainty prompting budget freezes, it’s no longer about expanding Martech stacks but optimizing what you already have. A recent article by Anita Brearton on MarTech underscores this pivotal moment. Here’s the essence: 👉 Focus on streamlining existing tools to maximize value. 👉 Lay an AI-ready foundation with quality data and compliance in mind. 👉 Experiment with AI-driven automation to stay ahead, but proceed cautiously. For Marketing Operations leaders, the challenge lies in balancing budget constraints with innovation. Success in 2025 will depend on strategic decisions to enhance campaign efficiency, improve data governance, and test AI-driven solutions. This isn’t just a theoretical approach—it’s the key to staying competitive in an evolving market. What’s your take? Are you optimizing or expanding your Martech stack for 2025? 📖 Dive into the full article for actionable insights: https://lnkd.in/ggTza7pk

🚀 Unlock the Full Potential of Your Marketo Campaign Operations! Are you still spending hours manually cloning programs, updating tokens, and activating smart campaigns? 🤔 What if you could reclaim that time and focus on driving strategy and growth instead? At RightWave, we’ve been helping marketing teams transform their operations through automation and streamlined workflows. That’s why we’re excited to share our latest blog: “Automating & Streamlining Campaign Operations Using the Marketo API.” This blog was inspired by a Marketo User Group Webinar by Lucas Gonçalves Machado and Tyron Pretorious. Whether you’re a seasoned marketing ops pro or just starting your automation journey, this blog is packed with actionable insights and step-by-step examples to help you unlock the full power of your Marketo instance. 👉 Read the full blog here: https://lnkd.in/dqKFxxJr If you’ve got questions about API automation or want to discuss how RightWave can help your team, drop us a message or comment below. #MarketingAutomation #MarketoAPI #MarketingOps #RightWave

🚀 The Future of Marketing is Here: Are You Ready? The "Martech for 2025" report by Scott Brinker and Frans Riemersma highlights a massive shift in our industry, powered by AI and custom solutions. From the explosion of AI-native tools to the rise of circular data ecosystems and Service-as-a-Software, marketing operations teams are at the center of this transformation. At RightWave, we’ve broken down the report’s key insights into actionable takeaways for marketing leaders in our latest blog: ➡️ How AI is reshaping martech growth and integration. ➡️ Why custom software is becoming the new competitive edge. ➡️ The transition from managing "big data" to orchestrating "big ops." ➡️ What the rise of Service-as-a-Software means for marketing teams. This blog isn’t just about trends—it’s a guide to turning these opportunities into measurable impact. https://lnkd.in/dnYyQQf7 Let’s shape the future of marketing together. What’s your biggest takeaway from the report? Drop your thoughts below! #MarTech #AI #MarketingOperations #RightWave

🚀 Your Emails Deserve Better Than the Spam Folder 🚀 Ever poured your heart into crafting the perfect email—only to wonder if it even made it past the dreaded spam filters? You're not alone. At RightWave, we’ve seen this happen to businesses too many times: engaging content, thoughtful targeting, and great offers falling flat simply because the email never reaches the inbox. This got us thinking—what’s the secret to email deliverability success? Spoiler alert: it’s not just one thing; it’s a symphony of strategies. That’s why we’ve put together a new blog: “Breaking Into the Inbox: How Marketo Powers High-Impact Email Campaigns.” ✨ Whether you’re a Marketo pro or just starting out, this blog will equip you with actionable insights to land in the inbox every time. Check out the blog here: https://lnkd.in/dbG3M2ua #EmailMarketing #Marketo #EmailDeliverability #B2BMarketing #RightWave

Happy Thanksgiving from RightWave! 🦃🍁 As we gather around the table with family and friends (and perhaps sneak an extra slice of pie), we’re reminded of the importance of gratitude. At RightWave, we are incredibly thankful for our clients, partners, and team members who make our journey so rewarding. This Thanksgiving, we're celebrating not just the milestones we've achieved together but also the trust you've placed in us to support your marketing operations needs. Your success drives our innovation, and your collaboration inspires our growth. Let’s continue building a future where marketing is smarter, data is cleaner, and results are extraordinary—together. Here's to the partnerships, teamwork, and moments of brilliance we share. From all of us at RightWave, we wish you a joyful Thanksgiving filled with laughter, love, and gratitude. 🧡 #HappyThanksgiving #Gratitude #RightWaveFamily #MarketingInnovation