Rhoen Pruesse-Adams’ Post

How the side product became my favourite > or an everyday story to trust the process and never stop experimenting< Personal work is not only important for making the work I want to be hired for, it’s also a way to start a project and during the execution to change the plan and follow a completely unexpected direction. In the real editorial life an approved rough is set in stone and so it will be the final. For my personal work I might follow the same steps as always, but my eyes are open for the unexpected and I embrace the happy accidents as they come. In the video bellow you can see how I combined the background of ,be a part of the plan’ with the negative cut out shape from the silhouette of two woman holding hands from ,breaking the cycle’. In no time here is my 3rd editorial illustration from last week. The colour theme is the same, whitch makes it easier to continue the work flow. But despite ot that I have a new portfolio piece, whitch I absolutely love. first theme BE PART OF THE PLAN second theme BREAKING THE CYCLE The two combined WOMAN SUPPORT WOMAN Does your process allows happy accidents and how important are they in your work? * * * Happy week from a chilly berlin apartment on the 3rd floor with a view in the crowns of green. #editorial #papercut #collage

AMAZING RESOURCES! How to write text descriptions (alt text) in BBC News articles Includes; Text Descriptions, Decorative Images, Informative Images, Functional Image, Image of Text, Complex Images, Describing People, Captions vs Text Descriptions and a final checklist. Great share Léonie Watson and amazing epic work done by the BBC! https://lnkd.in/eeBqsHd5 #Accessibility #AltText #Technology

It feels like the term “storytelling” has taken over much of our vocabulary, shaping how we talk about the work we do. While storytelling paints a vivid picture, it can also feel too specific—focused on linear narratives—leaving little room for the more abstract, intangible act of creating form. Meanwhile, the word “content” has been heavily commodified, especially in digital spaces. Too often, it’s reduced to metrics—likes, clicks, impressions—stripping away deeper meaning. Paul Rand’s perspective offers a refreshing counterpoint. He reminds us that content and form must coexist. Content gives purpose to form, and form brings content to life. Together, they create work that resonates far beyond the algorithms. https://lnkd.in/gUMdXMqY

I was shared an Are.na board of studio bios and positioning last week. https://lnkd.in/eBWXMdfC Super interesting to see a generally homogenous landscape of very serious positioning statements! As an industry, we really do appear in the copy to take ourselves so very seriously. There are definitely some exceptions that are strategically brilliant in this selection but what shook me from this curation was the very clinical tone we have as creatives. What I'm asking is – where has the creative fun gone? The unique personality? I know often the work is the USP of the studio - but why not twin it with a distinct position on what you stand for and your philosophical approach to creative work as a whole?

This is a great "How I Work" featuring Adam Moss, the longtime New York Mag Editor, and now author of The Work of Art, his fantastic new book that goes deep into the creative process. I have a fondness for NY Mag, not only as a (print!) reader, but also because I published my first professional piece there, an interview with Jimmy Buffett. So getting a look into how Adam works was fascinating, especially now that he spends at least half of his workdays painting. Among the gems is that he dreams up headlines in his sleep. Literally. "Typically why I sleep so badly (other than an aging bladder) is that I dream what feels like a great idea, and pop awake so that I don't forget. I write it down and try to get myself back to sleep, which doesn't always succeed. I developed this habit when I was in the business of writing headlines; I dreamed headlines. Invariably, however, what I found in the morning (idea or headline) was/is dreck." Read it all here:

'Write alt text like you're talking to a friend' This article https://lnkd.in/gcTuhWK4 by Scott Vandehey has got to have the best instructions on writing alt text I have ever seen. A few takeaways: - Context matters, the same image can be described in different ways - 'Decorative' images are those that do not convey visual information, so that icon on your button is probably not decorative nor is that banner image trying to convey some emotion, emotion is still information. - Write alt text like you're talking to a friend. Keep it brief but informative. Here's the link again, go read it! https://lnkd.in/gcTuhWK4

A or B ? The Secret Strategy Behind Scroll-Stopping Documentary Thumbnails 🖼️ Crafting a thumbnail for a documentary isn’t just about slapping on visuals it’s a science and an art combined. Here’s how I approach it step by step: 1️⃣ Understand the Story Every documentary has a unique narrative. I dive deep into the storyline to identify the core emotions, key moments, or central conflict that will resonate with the audience. 2️⃣ Highlight the Hook The thumbnail must convey the hook within seconds. Whether it's an intense expression, a dramatic scene, or a powerful object, it has to scream: "Click me to know more!" 3️⃣ Use Minimal Yet Impactful Text Too much text can overwhelm; too little might leave the viewer confused. I use crisp, bold text that complements the image, amplifying curiosity rather than explaining everything. 4️⃣ Choose Colors Strategically Vivid contrasts or subtle tones? It depends on the documentary’s vibe. The goal is to stand out in a sea of other thumbnails while staying true to the story’s essence. 5️⃣ Emphasize Faces & Emotions Human expressions are incredibly engaging. If the story revolves around people, their emotions take center stage in the thumbnail. 6️⃣ Experiment with Layouts A thumbnail isn’t finalized in one go. I create multiple versions, test layouts, and tweak details to perfection. Thanks, Comment your opinions on it..

10 tips for a perfect artist statement presentation so your artist statement is accessible, readable, and lingers long after the hors d'oeuvres. https://lnkd.in/gYyPkCEW

Write For Yourself | SatPost by Trung Phan | https://zurl.co/FA6N "Should you write for yourself or for your audience?” (Very meta, I know).

"My Discovery About Movie Posters I've always been a fan of crafting compelling movie posters that tell a story. However, one thing I noticed on most movie posters before venturing into the industry is that: Most movie posters involve just adding the heads of some cast members together and writing a title. What happens to: - Using fonts to tell a story - Using colors to evoke emotions - Using imagery to capture the essence of the film These elements can elevate a poster from mere advertisement to artful narrative. ___________________________________________ Happy Weekend!"