RG Barry Brands’ Post

Discover how collaborating with ambassadors can elevate your brand to new heights! Ultra Brand Studio Co-Founder Alistair Schoonmaker shares valuable insights on the importance of aligning the perfect ambassador with your brand. 💡 Learn why understanding the essence of your brand and selecting the right ambassador is key to success! https://bit.ly/3xvv9Vw

🚀 Boosting Brand Awareness with Hiscox on FRAMEN screens in France! 🇫🇷  We’re thrilled to share the impressive results from our brand uplift study for Hiscox’s Digital Out-of-Home (DOOH) campaign across WeWork spaces. Powered by FRAMEN’s targeted network, this campaign effectively reached a premium audience, sparking substantial engagement. 📈 Key Highlights: ✅ Remarkable brand awareness lift through FRAMEN’s high-visibility screens in workspaces with increased brand awareness post-campaign. ✅ Enhanced brand recall and positive perception among WeWork audiences ✅ Strategic DOOH impact that aligns seamlessly with innovative insurance solutions by Hiscox! A huge thanks to our partners at Hiscox, Mindshare and SCREENBASE for trusting us with this project. In particular: Elisa Naas, Melanie Sagon & Walter Flahaut. Together, we’re setting a new benchmark for smart, impactful advertising in professional spaces. Here’s to more campaigns that make a difference! 🎉

Sometimes, its just not about the 'click'! It’s never been more important to build a strong brand and reputation. These days consumer-brand relationships are becoming increasingly direct, and in order to foster long-term relations, transparency and responsibility should be your key focus. Likewise, brand reputation (good or bad) spreads fast with consumers being highly connected. Those businesses that are conscious of these changes are best positioned to adjust. Tracking your brand’s reputation is vital to its protection and growth, and when measured effectively and diligently, has clear business benefits across everything from positioning to processes. Here's a great example of some brand awareness results my team are producing Andrew Preece Abbie Greenland-Pigott Louise Reece Lisa Smith Oliver Spencer Stavros Gibara 349 hours of brand exposure time online is the equivalent of 2 weeks!

As the developers of connected commerce and the consumer journey to final click BRAND NEW GALAXY, you understand the opportunity of a truly connected creative, media and commerce solutions for the world's most beloved brands. Coty, Lindt Home of Chocolate, and 3M among many others. The multiplying force of connected solutions. Not brand OR performance, brand & performance. One unified action. #brandperformance #bettertogether #team #media #ecommerce #creativeadvertising #modernmarketing

When it comes to brand ambassadors, getting it right from the start is crucial. Aligning the right personality with the brand's values isn't just a checkbox; it's an art. Creatively, it's all about striking that delicate balance and steering clear of the 'hard sell' approach. 👉 Learn how you can let authenticity shine through for lasting brand impact with these insights from Ultra Brand Studio's Alistair Schoonmaker: https://bit.ly/4aCBixR

After chatting with loads of brands and creative agencies, I've realized something pretty important: the real secret to rocking your brand activation? It starts right at home with your in-house team. Here's the thing—it's easy to fall into a bit of a trap. When we're busy crafting our brand and nailing down those brand guidelines, we get so caught up in how our external partners will get it, that we often overlook our most crucial asset—the understanding within our own team! The best brand activations? They kick off with a solid focus on getting everyone on the same page internally, really digging deep into every little detail of what makes our brand, well, our brand. Once we've got that down, then we're all set to show the world what we're all about.

The best brand awareness strategy is to maximize reach within your category (including people who aren’t yet in the market). Then, if you have a budget left over, double back for higher frequency (vs. just hitting the same valuable segment again and again). Les Binet 🙂  

Creating brand awareness is equivalent to putting a napkin to reserve a seat in the buyer's mind.

Missed yesterday's webinar 'How to build an impactful event brand'? 👀 The panel discussion covered a whole array of topics, with takeaways including: 1. 'Brand' is much more than just how your brand looks - logo, fonts, colours etc. - it’s also the vision, mission, values, purpose and messaging behind your brand. And ultimately how you make your customers feel. 2. It's important to manage customer expectations and make sure you don’t over or under promise. As part of this you can also consider creating memorable moments at events themselves, as well as continuing the connection after events. 3. Building brand awareness can be done across a number of channels - and no one is a particular winner here, you need to consider which channel is best for your audience, for instance TikTok will reach a younger demographic vs Facebook for an older demographic. 4. If you’re limited on resources you can either focus on your main channels, or use a platform to help schedule content across a number of platforms and test to see what works best and where you should focus your efforts. 5. You don't need a huge budget to harness the power of paid media, even setting aside £5 per day to boost posts on meta will have a positive impact on your reach, following and engagement. While events with bigger budgets around £500/month or more, should look into ads manager and potentially working with an agency. 6. Look at what your competitors are offering, figure out how you can be different and create standout across every touchpoint. Once you have a clear direction, make sure you're consistent. 7. Data is your friend. There are numerous ways to measure brand awareness, so set some clear, simple goals and keep tracking changes to see how you can keep improving (and selling more tickets as a result!) What else would you add to the list? Catch up now on all the insights over on our YouTube channel:

What’s Your Favorite Tip for Building Brand Awareness? My favorite tip for building brand awareness is to focus on turning your customers into brand ambassadors. How do you know if you’re on the right track with that? When customers start using and leveraging your brand without telling you, then you know you have converted them to brand ambassadors. What is your favorite tip for building brand awareness?