Advertising Week’s Post

Revitalising a brand involves more than just refreshing its image. It is also about strategically reconnecting with the audience through thoughtful positioning, refined communication, and innovative product offerings. A key component in this process is the role of brand ambassadors. They provide a relatable and authentic brand representation, build trust, and engage consumers through genuine endorsements and personal connections. This approach reignites interest and enthusiasm and breathes new life into the brand. Our Senior Partner and GTM Strategy Practice Leader, Kanika Mathur, explores the crucial role of brand ambassadors in brand revitalisation in her latest article for Indiantelevision.com. Read her insights here. . . #BODConsulting #LeadingIntoTheFuture #BrandAmbassadors

When it comes to brand ambassadors, getting it right from the start is crucial. Aligning the right personality with the brand's values isn't just a checkbox; it's an art. Creatively, it's all about striking that delicate balance and steering clear of the 'hard sell' approach. 👉 Learn how you can let authenticity shine through for lasting brand impact with these insights from Ultra Brand Studio's Alistair Schoonmaker: https://bit.ly/4aCBixR

Having familiar faces backing your brand can be a game-changer 🚀 These are defined as #BrandAmbassadors, and have the power to give your brand a boost, making it more relatable and trustworthy for your audience 😊 Brand ambassadors help you: 💡👉 Connect with their #followers 💡👉 Stand out in a crowded market 💡👉 Cultivate a loyal community of customers To build a strong reputation that lasts, you need brand ambassadors by your side. Whether they're big-name celebs, #socialmedia stars, your own team members, or loyal #customers — they're experts at boosting #engagement, building loyalty and driving results for your business 🌟 But finding the right brand ambassadors can be overwhelming, especially if you're not sure where to start 🤔 So, to get your creative juices flowing and help you think outside of the box, we’re sharing what to consider when working with brand ambassadors and three epic #campaigns from Gucci, Louis Vuitton and Cartier 💎👉 https://bit.ly/4a3thRo

What role do brand ambassadors play in revitalising brand image? BOD Consulting By: Kanika Mathur #brandambassadors #brandrevitalisation #brandadvocacy #brandimage #brandsimage

Having familiar faces support your brand can be a game-changer whether your a luxury brand or Travel company  🚀 These individuals, known as #BrandAmbassadors, have the power to elevate your brand, making it more relatable and trustworthy for your audience 😊 Brand ambassadors help you: 💡👉 Connect with their #followers 💡👉 Stand out in a crowded market 💡👉 Cultivate a loyal community of customers To build a lasting relations with your community, having brand ambassadors by your side is crucial! Whether they are well-known celebrities, #socialmedia stars, team members, or loyal #customers, they excel at boosting #engagement, fostering loyalty, and driving results for your business 🌟 However, finding the right brand ambassadors can be daunting, especially if you're unsure what metrics mean the most to your strategy = Awareness vs Acquisition 🤔 To spark your creativity and help you think outside the box, we’ve shared key considerations for working with brand ambassadors, along with three exceptional #campaigns from Gucci, Louis Vuitton, and Cartier 💎 https://lnkd.in/eifTfWq7

Offline sampling is a great way to raise brand awareness. We found that on average 65% of subscribers had not seen or heard about a product before trying it in their HelloYummy Box, meaning over half of our subscribers are learning about our featured brands for the FIRST TIME through discovering them in HelloYummy Box. Having a product delivered straight to a customers door puts your brand directly in the hands of consumers, they don't have to scan through your competitors on crowded supermarket shelves, there's no noise to cut through, forming an instant touchpoint, and in many cases introduction to your brand. Building brand awareness helps foster trust, allowing you to tell your brand's story and build equity with consumers, it goes beyond just the sampling of the product and helps consumers form a deeper connection with your brand itself!

What makes a Brand Ambassador more than just a friendly face? They are the key to creating real, personal connections between brands and audiences at events. Our latest insights explore how ambassadors bridge the gap between your message and your market! Ready to elevate your brand activations? https://lnkd.in/gKqsSJYi

3 reasons to do a brand collaboration (these are particularly applicable to FMCG right now) 👌🏼 1️⃣ You’ll up your game creatively Watching other brand owners and teams apply their care, craft and energy has a galvanising impact on you and your team. You’ll do better work and you and your team will enjoy the process. 2️⃣ You’ll get a fresh perspective you didn’t expect The people you’re collaborating with will bring ideas and perspectives you simply won’t expect or are able to create yourself since you’re so ensconced in your own brand. (David C. Baker calls this not being able to “read the label from inside the jar”.) 3️⃣ You’ll get access to a new audience The brands you collaborate with will bring their audience to your product, and vice versa. Obviously, it stands to reason you should consider the brands you collaborate with carefully — it’s little use partnering with a babies clothing brand if you’re Durex, for example. #branding #brandcollaboration (P.S. If you're a gut health fanatic or someone struggling with gut health issues, including general lethargy, check out our Düng gut health brand collab with no less than EIGHT other brands. We're giving away 2 lots of prizes worth over £200 each.) 👍🏼 Like this? ♻️ Repost it!

I'm so happy to be featured in this latest expert roundup from the Forbes Communications Council! Partnerships and cross-promotions are (in my opinion) chronically under-utilized as a strategy for growing brand awareness and reach in core audiences. They do take some effort, but they can be incredibly valuable, especially in the consumer space. One of my favorite recent examples is the mash-up of Kraft Heinz and Absolut Vodka for a tomato vodka pasta sauce that people LOST THEIR MINDS OVER on TikTok. 🍅 🍸 😍 I also always laugh thinking about how Crocs went from footwear abomination in the minds of many (despite being hard-core beloved by millions) to a true cultural darling, in large part due to savvy collabs. In the destination and place marketing space, we LOVE encouraging partnerships where there is (as I mention in the Forbes writeup) baseline audience synergy. Are you a destination with fishing as a major draw? An up-and-coming outdoor apparel brand could be a GREAT partner. A good agency will be able to reach out and facilitate connections on your behalf, bringing an effective collaboration to life. You can't expect TikTok mania every time, but you should definitely see results! #brandcollaborations #brandpartnerships #brandingagency #destinationmarketing #placemarketing #travelandtourism

Brand awareness is like being the coolest kid on the block - everyone knows your name and wants to hang out with you. 😎 Just like how Kleenex is the go-to tissue brand and Coca-Cola is the reigning champion of soda, having high brand awareness means you're top of mind for your target audience. It's like having a VIP pass to the consumer's brain, where they automatically associate your brand with quality and trust. So, if you want to stand out in the crowded marketplace, building brand awareness is the name of the game! 🏆 Read more in this article: https://bit.ly/4dF7TF7 #BrandAwareness #BrandStrategy #IncreaseSales #BusinessGrowth